NuCalm Brainwave Modulation: The Drug-Free Solution for Stress, Sleep, Focus, and Recovery

Drop in the untold stories of industry leaders, influencers, and insights on future innovation. I'm John Davidson, and this is the DLC Drop Podcast. Alright. Welcome to another episode of the DLC drop podcast. This episode is a special one as our guest, although we haven't met in person before, is responsible for me being rested, focused, restored, and energized. Jim Pols, CEO of Newcom, welcome to the podcast. Well, thank you for the introduction, and thank you for the, nice flattery. It's a lot. That's a lot of responsibility I'm bringing to your life, and I'm happy to do it. Well, I'm glad you did. You know, our good friend Joseph brought us together. He and just to give the audience a little background of my experience with Newcom, Joseph texted me one day. He said, John, you have to try this. And I said, yeah. Okay. You know, I'm busy. I, you know, a week later, sends me another text. John, have you tried it? I'm like, I'll get to it. I'll get to it. He calls me the next day. He says, John, tonight, download this app, use deep sleep, and in the morning use Ignite. I was like, okay I don't see what the big deal is. I'll tell you this Jim, I wake up every morning, I should say I used to wake up every morning so tired. It's the first time in I I don't know how long I can remember, I woke up rested. I was like, what's going on? Right? My son, he's taking a shower. We're getting ready. I was like, okay. I remember we said something about Ignite. What's this all about? This music starts pumping through my phone. It sounds like Trojans ready to go to war. And after a couple minutes, I felt like I was ready to go to war. I was like, I am ready to run through a brick wall. I haven't had my coffee yet. What is going on? And that's where it clicked for me. Help us understand, Jim. What is new calm? New calm is a method to allow you, and you already kind of expressed two of the outcomes, to allow you as a human being to manage your state of mind, manage your energy, manage your thought patterns, and manage your behavior all in one by managing the specific frequency of your brain wave. So I know there's a lot of to unpack in there, but essentially, the human brain oscillates in a frequency range of forty one hertz. Five categories of brainwave function. Many of you have heard of delta, theta, and alpha. Those are slow waveforms in sleep. Beta and gamma are faster action oriented. And here's what's cool. This is math and science. So mood, behavior, thought patterns, energy are directly correlated to the frequency of your brain wave function. So what we did, what we figured out, what we invented beginning thirty five years ago, was a method to help you modulate the frequency of your brain without relying on caffeine, sugary drinks, Monster Energy, alcohol, wine, beer, recreational drugs, antidepressants, antianxiety, sleeping pills. You start to get the idea like, wow. Humans literally regulate their mood, their energy, and their behavior through external stimulation. That is correct. Well, you can do this through your auditory motor cortex. We built a software. This software is exceptionally complicated because the human brain is complicated. This software includes math and physics, algorithms and nonlinear algorithms, pitch and frequency matrices, binaural signal processing, isochronic waveform delivery. I mean, it's a lot of stuff. It's a lot of words I don't understand. It's a software. Yeah. Then we compose music on top of the software. You put a headphone on. You hear nice music. Inaudible to your ear is two hundred and fifty megabytes to three and a half gigabytes of math and science, gently presenting your brain with precise signals that your brain naturally and joyously synchronizes to. So that's what we do. So instead of having to rely on caffeine or an energy drink to amplify or increase the frequency of your brain, Or instead of having to drink a glass of wine or beer, you had a tough day, and you're like, wow. That one sip of wine and all my problems just rolled off my left shoulder. That's amazing. Well, it's not magic. It slowed down your brainwave frequency. So instead of having to do all of these things, we, as a neuroscience company, figured out the first and only patented clinically proven way for you to modulate your behavior, your mood, your energy, and your thought pattern by modulating your brain wave frequency. And as you learned, and I'm thankful for Joseph, and I know you are as well, that he implored and imposed upon you. But what we learned is we're not relinquishing control from you. In fact, it's the opposite. We're giving you command of how you wanna think, what energy pattern you wanna have, and how you wanna live. You simply select the outcome you want, put a headphone on, and we do all the work. Absolutely. And, you know, you talk about I I didn't realize this until I was listening to one of your other podcasts, and you're talking about how we as humans have always augmented our brainwaves with external things. You talked about wine, drugs, what have you, right? But let's take wine for example, there are other side effects when you're doing that. It's not just slowing down your brainwaves and having that effect because you're putting something physically in your body that the rest of your body is absorbing. And we know some of those side effects and maybe some of the others we're not even aware of, but correct me if I'm wrong, but it appears that Nucalm going direct to the brain, you're getting the same benefits, but you're avoiding a lot of side effects of having something that's coming that you're digesting through your body. Nucalm can do no harm. So the naturopath, quantum physicist, neuroscientists, Rhodes Scholar at Oxford studied philosophy at the Sorbonne University, spent nineteen years of his life, doctor Blake Holloway. He would never entertain anything that caused the body harm, period. So he used to call this simply a biomimetic, like a replica of how the brain and how the neuronal coherence and the frequency and how our brains used to work before the advent of technology and the poison in our food supply and the environmental toxins and all the things that challenge us today to get into balance. How our body and brain used to work when the sun went down, your body began to prepare for sleep, and you begin to relax. Now, John, as you know, when the sun goes down, we just get our phone, get our laptop, get the third part of our day. Well so Yeah. We are naturally. The whole thing's fascinating. Don't get me wrong here. I can't even believe what Blake invented. When you tear back or look at an invention and you start seeing all these pieces, you're like, okay. There's no way on earth a human could meticulously design all of these elements. So there are some ancillary benefits. But in reality, he went right to the source. I think maybe it would be good for your audience. Let me share with you why we came to be why we're here. We came to be because Blake had a clinical practice in Texas, and his clinical practice served complex trauma, trauma, and addiction. And in that profile of human, once we're traumatized, the physiology of our brain changes. You can't see it externally. But on a PET scan, you can see there's a diminishment of blood flow to the hippocampus, which is our memory center, and a diminishment of blood flow to our prefrontal and frontal cortex. So the traumatized brain changes physiology, reduces blood flow to key areas of our brain, and keeps us stuck in a pattern of fear and anxiety and worry and vigilance. Okay? So that's the physiology and the psychology. But what's happening really is the brainwave frequency is going too fast. So when your brain is going too fast, what are you? You're distracted. You're perspiring. Your mouth gets dry. Your eyes are darting. This is how they live. So Blake was like, listen. I am not going to acquiesce to conventional therapy. I'm not gonna give somebody that I want to help. They're coming to me for help. I'm not gonna give them a narcotic based pharmaceutical, which isn't solving root problem. It's not doing anything positive. It's dampening their ability to feel, and it's putting a Band Aid on the problem, not doing it. So his brain, which is amazing to me, said, you know what? In the frequency range of the human being, there's a certain frequency associated with what's called theta, four hertz to seven hertz. And in this state and only in this state, your body heals. It's called the healing zone. That sounds delightful. Well, what happens in the healing zone? In the healing zone, your cells clean their toxins and do your cellular maintenance, and your mitochondria is restored, which is the energy source of your cells. This is why humans must sleep to stay alive. If you do not sleep, you will die. Why? Because your cells, which is the carrier of all the information in your body, can't do their job, and they start to die. So he said, you know what? I bet I can figure out a way to safely down regulate the craziness of the speed of that frequency, and I can hold them at four hertz and their body then is liberated to do what it knows how to do, to heal. That's how all this came to be. It's amazing. And to me, I've been running this company for sixteen years. It's a long time. Took over this company. I was forty years old. I'm fifty six. How's that for quick math? Well, Blake spent nineteen years of his life trying to figure this out. I haven't met a lot of people in my life that would spend nineteen years. Trial and error, hypothesize, study it, test it, validate it, and just go go go go go. And the cool part for us is he invented it. Then for the past sixteen years, we've innovated on top of that invention. So that is what we do and how we got here and why we do it. And the whole purpose is let's give the command and control back to you as a person. Let's allow you the the capacity to think how you wanna think, to feel how you wanna feel. And you have been using this for months. You're gonna build this technology into your life. It's gonna become a habit, and you're gonna figure out what, where, why, and how. There's six products on one mobile app. It's a lot of information. But it from deepest level of sleep to healing, to creativity, to focus, to high energy. So in your life, you're gonna figure out exactly what, where, and why this tool helps you. And there was a Russian engineer about seven years ago. He said, do you understand, mister Pool, that your product is in my brain and on my soul and more than anything in my entire life? Fourteen, fifteen, sixteen hours a day, something or some derivative of new calm, whether it's deep sleep, focus, ignite, rescue, power nap, is in my life. And I thought to myself, wow. Same holds true for me. I have a really simple pattern. I get up in the morning. I feel very rested. You're probably starting to have those incredible lucid dreams as well. Yes. I am. In fact, so ever since I was very young, I've controlled my own dreams. I've decided what I'm gonna dream about, and I dream about that thing. Now every once in a while when I'm super tired, I that won't happen, and I do have a lucid dream. But, you know, maybe that's part of why I wake up exhausted all the time. But I'll never forget that first morning and last night and every night in between, I'm having dreams. And I'm having some crazy dreams that I have no control over and that I'm enjoying. I'm thinking, what am I gonna dream about tonight and waking up rested, which is incredible. And it never goes away. I I've been dreaming like a child for, like, fifteen years. When I get up to pee in the night, half the time, like, what am I even dreaming about? So for me personally, I grew up with a twin brother, and we wrestled and did martial arts and football and hockey and anything that was associated with rules and hurting people. That was my life. Right? So so half my dreams are very violent. I'm doing something. Okay? And another half are pedantic things like I'm grocery shopping or something. I have no idea, but they're exceptionally vivid. And the only reason that we're doing this is if we can balance your nervous system, we can bring all the chaos in your brain and all the stuff that has evolved since puberty. We can bring it back to the formative years of how you're supposed to be sleeping. You're supposed to dream, but because most of us are filled with cortisol, we're not managing our stress well, it's impacting our onset of sleep, it's impacting the ability to stay asleep when we get up to pee, all of that goes away. And And you're gonna dream just incredible dreams, and it's wild, and everybody does it. And it's really fun. They're like, I'm dreaming again. I'm like, yeah. Welcome. Welcome to the matrix. Yeah. It's pretty exciting. Well, you know, and you you pinged on something there about we're using this all the time. We're using it for months or for your case years. With other inputs into our body, drugs, drinks, etcetera, our body gets used to it. Even working out, your body plateaus. Right? What does Newcom do to keep your body from being used to it and it no longer become ineffective? Awesome. You bring up a good point that we should elucidate a little bit on, and that is you always have to trick your body and your brain. Because your brain, my brain, has something called the reticular activating system, the RAS. And the reticular activating system is a gift to your brain because it determines what to think about, what to pay attention to. Imagine through your five senses, if you had to to basically digest and analyze every bit of information from your visual cortex, Billions of packets of information. You can't do it. So the reticular activating system is the filter. So I lived in Delaware for twenty three years. I lived in Boston for twenty years. There are houses on my street twenty three years into living there that it I never saw. Because my brain's like, I don't you don't need to see that. That's an inconsequential piece of of life. So the particular acumen system has two amazing skill sets and defined goals, pattern recognition and finding shortcuts. Nothing in the human experience is forever. There is no such thing as a second first impression, which I think is a bummer. It's a bummer. It is. I'd like to have a couple second chances myself. You do something amazing. You're like, oh my god. I can't wait to do this again. You do it again. You're like, this is boring. And that stinks. Well, why? Why is it boring? Because the reticular system, when you do anything new, your central nervous system has one priority, self preservation. Your central nervous system is constantly evaluating your area, your life, every nanosecond for familiarity and security. When it's familiar and secure, like your home, it can take a breath. When it's new, and it doesn't matter what the newness is, anything new, it activates your five senses and your intuition, and it is analyzing everything. So doctor Holloway, on his quest to help humans liberate them from stress, He's a neuroscientist. He understands the complication of the brain. He understands how the brain compensates for anything you do to it. He understands that you do something, it will return something. So all these layers of complexity, the key and really the astounding virtue of his tenacity. The reticular activating system, if you don't trick it, John, your brain will build resilience and resistance to new calm within a couple listens. So anybody out there who's, you know, flirting around with a binaural beat or an app on YouTube or Spotify or whatever, you'll notice this. Say it's focused at eighteen point four hertz or it's alpha at twelve hertz. The first time you listen to it is amazing. The second time you listen to it, it's very good. The third time you listen to it, it's pretty good. And the fourth time you listen to it, it's useless because there is no sophistication to the pattern they're delivering to your brain. Blake changed all this. So early on today, I share with everybody a nonlinear oscillating algorithm in the software. That was what Blake used to trick the reticular activating system. So here's some one of those ancillary benefits. You put Nucom on. Rescue is the is the one for therapy and relaxation, recovery, and balancing your nervous system. Okay? So rescue, ladies and gentlemen, is what we use for stress relief, anxiety relief, health, and wellness. Great. You put it on. You listen to it. The reticulatectomy system activates and says, okay. I gotta go find the pattern, but it's nonlinear. So even if the scope is us to take you to four hertz, we're not holding you at four hertz. We're taking you to three point nine three, four point one two, three point seven eight, five point. That's what we're doing. So it's a constant movement. And here's what's cool, and you've felt this. Your brain wants to figure it out. It's got a job. It doesn't say, I don't wanna clock in today and do my job. And it literally commands all of your brain's attention trying to figure out the pattern. That is why in rescue, power, nap, and flow state, your mind is nonlinear because your thought patterns are in parallel to this. So you will never build resistance to new calm, which is an amazing gift to humanity because there's nothing else on earth that you don't normalize. But Newcom, you never will simply because the magic of Blake's invention was the nonlinear oscillating algorithm. And that's how in twenty twenty one, we were awarded the only patent in the world for method used to elicit a state change in a human brain. That's what we did. That's how we did it. So, yeah, it's, Blake passed, almost five years ago. I miss him every day, but we're so lucky as a human species that he spent his life figuring this out. And now we get to enjoy the benefits, and I'll bring this to the world. So, hey, we all have stress, and we're gonna help you solve it. We're gonna do it with ease. It's gonna be pretty. You're gonna listen to nice music and you're not gonna know what we're doing because it's inaudible to the human ear all the science underneath the music. Yeah. And I appreciate you differentiating a little bit about, you know, some of these other things that are out there with yeah. I mean, you know, you put a fan on, the white noise helps you sleep. There's there's calming music out there, but you did a great job articulating the differentiation of how New Calm is specifically targeting our brainwaves and changing just enough so that we never get used to them. What I'd like to get your feedback on really are the end user benefits and end user benefits specifically to begin from your perspective. From what I understand, you've been a part of a lot of companies from a consulting standpoint, an advisor standpoint. But sixteen years ago, something clicked with this that made you say, this is gonna be my full time role. I'm gonna completely focus on this. Tell me about your the benefits, not the science, but the the real life benefits you experienced that said, I need to do this full full time and share it with the world. It was a couple things led me to taking over the company as chairman of the board, president, CEO. The first thing was the novelty of the invention. In consulting or doing mergers and acquisition for Wall Street banks or whatever I was doing, there was a a a steep learning curve. And then you execute the plan, and then there's boredom because business is simply moving the chess pieces on the board. But the human brain and what we still don't know about the brain versus all the stuff we do know, it would be really hard to say it's gonna get boring. So that was number one. Agreed. Yeah. Number two, in that point in my life, I had come out of some big transactions, and I had kinda lost some of the, mythical element to doing what I was doing. Mergers and acquisitions are fun. And if your heart's in the right place, you're doing really cool stuff. But sometimes you're taking over companies, then you're cutting corners and doing some things that that don't they don't really jive with what you wanna do. Okay? And you know better, but it's part of the system. So there was that aspect. Also, there was the aspect of two thousand eight and two thousand nine, the economy sinking and then mergers and acquisitions. Certainly acquisitions was going on a sideline while portfolio management and keeping companies solvent was kind of the order of the day. That's even more boring than taking over a company and growing it and selling it. So the timing was really good. Blake had an incredible ability to disarm you. He had a Texas southern drawl. He spoke in a sweet fashion, but, boy, the words he used and the stuff he put together, you're like, I would love to play Trivial Pursuit with you, Blake, because I'm pretty sure with exceptional sports, there's nothing this man doesn't know. It's it's incredible. So I took a really, a keen liking to him. Now the premise or or kind of the the sentence that he shared with me out loud. So we did our consulting firm did about ten weeks of diligence with him on a weekly sixty to ninety minute call. Okay? They said, Jim, I've invented a technology that quickly, safely, and predictably relaxes the mind and body within minutes without side effects. What'd you say? He repeated himself. And I said, okay. I have no idea what you're talking about. I've never heard that before. I immediately thought of marijuana, and I thought, well, marijuana gives you side effects because you lose sense of time, your mouth gets dry, your eyes get glossy, you laugh about stupid shit, you get the munchies. Those are side effects. So that was intriguing. And then when you started to evaluate and look at the potential of what we could do, because this was really, really new and it was really, really complicated sixteen years ago. So we brought in accountants and attorneys and intellectual property attorneys. And we said, please give me an evaluation of the landscape of the intellectual property space. Now intellectual property attorneys are not prone to hyperbole. They're not gonna be building great grandiose stories. Okay? They came back to me after like six weeks and said, mister Poole, if you get this patent, you will own the only patent in the world for balancing the nervous system of a human being without drugs. So that was kind of the validity of okay. We're all we all are born with only one fear, fear of falling. We're all born being naive and able to take in any marketing information. But as we grow and we get burned by millions of fallacies and marketing, we become skeptical. So even when I first saw this and heard him, my brain is still thinking, okay, that what's where's the shoe gonna drop? So when that happened on the IP side, then I was and I've been smells right now thinking about it. I was like, okay. Whatever dig Indiana Jones is doing right now, is it the arc of the covenant covenant? Is it the holy grail? I don't know, but I'm in. So that was the genesis of how this all started. And on a nice kind of personal manner, because I grew up as a wrestler and grew up as a martial artist and a football player, I've had a lot of concussive acts to my head. And in one of the first physical meetings with doctor Holloway, he looked at me and says, let me do a few tests on you. I was just curious. And then he looked at me and says, you have TBI. Now I didn't respond well to that, and I and I don't respond well to any traumatic brain injury. And he said, seriously, Jim, when you turn fifty, you will not be able to tie your own shoes. I said, okay. So then he looked at me, and he said, I'm gonna make a gentleman's agreement with you. I'm gonna keep you healthy if you make me wealthy. And we shook hands, and that was the beginning of an amazing of an amazing partnership. So that's that. On the personal side, I could speak to you for fifty minutes extemporaneously on all the virtues that I have observed in the last sixteen years. But it's gonna begin with number one, patience and present in the moment without judgment. Patience and present in the moment without judgment. These are really nice terms. And if you think about it, this is the benefit of meditating like a monk. Now these words have no meaning to you if you've never been a monk or you haven't tried New Calm Rescue. But when you do try New Calm Rescue, you will know exactly what those words mean. Because when you come out of the rescue experience, your feet feel heavier to the earth because we grounded you through seven point eight three hertz to your brain. Your mind is vacuous. There's no three or four conversations going on behind your eyes. You are observing with exceptional acuity, and your belly and your soul are just quiet. That is being patient and present in the moment without judgment. So I'm born in the northeast. Our parents are psychotherapists. I share a baby womb with another man for nine months. I'm an identical twin, four minutes removed from my brother. I'm hyper aggressive. I'm intellectually curious. I'm highly analytical. I'm fun, and I'm go go go go go. Failure is not an option. No pain, no gain. All the things I grew up with. I am not built for being present in the moment without judgment. I would never tell you that I'm a good meditator. I meditated for twenty one years as a martial artist, and I had a panic attack for twenty one years as I tried to meditate. I hated meditation. I can't do it, and I can't. And I don't really know what the outcome is. I just never get anywhere anyway. So that is the number one gift that this gave me. It gave me the opportunity to put the put the brakes on the cortisol, put the brakes on the ambition, put the brakes on the impatience, put the brakes on the judgment, put the big brakes on being hypercritical of myself and others. So Wall Street banker, M and A guy taking over companies, flying all over the world, doing all this stuff, high pressure, I'm in my thirties, right? There's a lot going on. I don't like and even remember that human being because of all those things, highly judgmental, really fast critical thinker, very self critical, very judgmental of others. No. No. Thank you. So that's number one. On the big picture, there's two really cool, cathartic moments that happened to me, and these are gonna happen to you. I don't know what they are specifically or when they're gonna happen. So about four years into doing this, this is two thousand thirteen, I'm in my bed at home in Delaware, and I don't I'm not home a lot. So, I'm in my bed at Delaware, and I do a rescue experience, probably fifty minutes. Rescue fifty was my go to for a couple years. And I get out of it, and I start walking to the bathroom in our master bedroom, and all of a sudden I stop. And it's like I got hit in the face with a shovel. And it became so self evident that, Jim, what drives you, what makes you this go, go, go, go, go is fear of failure. Insecurity, desire, I don't all of these things, Your fear of failure demands that you will never be outworked, you'll never be outsmarted, you'll none of it because that's your fear. In that moment, I almost talked to myself, thought to myself, no shit. But I never thought of it. And after having that conversation with myself, I continued to the bathroom. And from that moment forward, I have never had that fear. It was like a complete cleansing of my soul. Okay? So that was an esoteric, psychological, cathartic moment for me. A life changer. And it liberated a lot of control mechanisms and a lot of things that were kind of obstructive to me, and I didn't even know it. But here's a really big one. Couple years later, this is two thousand fifteen. So from in the womb to, like, twenty, I'm a badass dude. Right? And I'm being pressing three hundred pounds. I'm doing Russian splits. I'm a wrestler. I'm a martial artist, and I'm just a bad guy. And I begin to become fear of heights. Now fear of heights Was there something that triggered that, or did that just grow in you? No. Just I think, you know, at some point, eighteen, nineteen, twenty, twenty one, whatever, that kind of that shift in maturity, you get that kind of moment where, like, wait a second. I I can die. There's a mortality thought there. So I don't know if your brain starts looking around for things that can kill you, but I became scared of heights. It was embarrassing and humiliating, and it was real. And as anybody knows with a phobia, it's an irrational thought pattern that elicits an anxious response, but you can't be talked out of it. The whole physiology of your brain will disallow you to be talked out of it. Anybody who's fearful of anything, you can't be talked out of it. Has so talking to me about it has no relevance. And I used to hate driving over bridges. Now there are two types of fear of heights. One is I am scared of the height and I and I don't wanna die. The other is I wanna jump. Now I have the second one. So I wanna jump from everything, or I wanna drive off the bridge. So as I'm driving on the bridge, I am looking and going through this whole thing in my head. I go over the guardrail. I'm looking at the cement guardrail. I'm saying, okay. How do I get over that? And then we fall into the water. That's a toxic trait. Well, anyone listening to this who has that fear of heights will know exactly what I'm talking about. So in the fear of heights thing, around heights, your knees shake and your stomach gets nauseous and you sweat and you literally start losing your capacity for control. So that was my life from probably eighteen, nineteen years old to probably forty four, forty five. New calm by twenty fifteen, this is six years of using this on a repeated basis, and the separation of the thought pattern to the amygdala, to the reptile part of our brain. So we have a fight or flight mechanism that activates and tries to protect us. Jim, you are now at a a thirty seventh floor balcony. You're gonna die. Step back in. So this all separates over time. The more you use Newcomb, the more we separate the thought pattern from the physiological response. I am no longer, John, afraid of any height. I was just in Abu Dhabi in October in the Burj Khalifa. I think it's a hundred and thirty one stories above the earth. I haven't been scared of heights in ten years. I can drive over any bridge in daylight and not dream of driving over. So those are the two really big cathartic moments for me on the personal side. I love that because a lot of people listen to this episode. The first half here, you get all the science and you hear, okay, you can use the app, you can slip but I love the real human impacts and the benefits that this is creating. And what I'd love to do with you next year, Jim, I've thought about a number of different industries that I think could be positively impacted. Like you, I love to help people as well. And so I would love to walk through this with you if it's okay. And let's go industry by industry. I wanna get your take on the benefits that these folks can experience with Newcom. So let's start out with this one. You fly a lot. I fly a lot. First thing that came to my mind is airlines, pilots and passengers. Pilots more than passengers because our lives as passengers are in the hands of the pilots. So pilots have this unique lifestyle. They are trying to live against the diurnal nature of the human brain. We need to sleep when the sun goes down. That's how our life works. So every time that we try to go against that, it's depreciating the cell cellular strength of our body. It's reducing our resilience. Anybody who's listening, if you do third shift work, you're compromising your longevity because of that work. Pilots, you're compromising your longevity because of what you're doing. Flying through the night, traversing time zones all the time. So pilots for sure because they're the spearhead of keeping us all safe. Right? Yes. Alright. So as a pilot and we've been working with the FedEx pilots union for years. Pilot fatigue, safety, and restored to sleep. Logistics pilots have a worse job than commercial pilots because they're flying, traversing, you know, six, seven time zones, and they're flying at night. You don't see a lot of FedEx planes and UPS planes landing during the day. You see the commercial enterprises. So k? So pilots for sure. So rescue is one of the six products, and it's the core therapy of Nucall. Okay? So it's rescue me from stress or rescue me from fatigue or rescue me from anxiety. But the whole premise is to suspend your brain in four hertz and allow your body the opportunity and the gift of healing. So in two thousand eleven, doctor Chung Kengpang, the world's leading statistical biophysicist, I was not aware that was an occupation you could pursue. And even after spending the last, you know, fourteen years in his presence, I still don't know what he does. But I do know this. He's one of the best mathematicians in the world. He calls me up, two thousand eleven, said, mister Poole, are you aware that twenty minutes of your product is equivalent to two hours of restorative sleep? And I said, no. In fact, I don't even know what you're talking about. And he said, well, in sleep, Jim, we go through a hundred minute cycle, a ninety minute cycle, a ninety minute cycle, and then we wake up. We go through four stages of sleep. But the restorative aspect of the sleep is in this sweet spot, four Hertz to seven Hertz called theta. And what your technology is doing is you're taking me there and you're holding me there. So for every twenty minutes I'm in there, it's equivalent to two hours of restorative sleep. Not sleep, Jim. Not not two hours of the entire hour of sleep. The good part. So to a pilot who is fatigued, to a pilot I travel a lot. You travel a lot. You never feel really good when you arrive in your destination and you feel it worse when you come back. It's just the the nature of your body just trying to deal with traversing time zones. So these ladies and gentlemen are sleep deprived, chronic sleep deprivation. Sleep is the only time we heal, restore, and recover. So their resilience is compromised. Their longevity is compromised. Their disease management is compromised. Their ability to fight off things is compromised. So what we do is we give them the gift of two hours of restored to sleep in twenty minutes all the time, anytime. So between shifts, even long haul pilots, there's two or three pilots on that flight. And at some point, they'll go to a small cabin and they're forced to rest. Well, a lot of pilots, if you interview them, they'll say, well, listen. I'm forty seven thousand feet in the air. I'm flying a billionaire on a private jet, and I really can't relax. I'm kinda my brain is doing its left brain work thing. So rescue has been a godsend to the pilot industry for many years for that reason, giving them the gift of giving them their sleep back and restoring them. Passengers, the same thing. Passengers are not like airline junkies. Right? There are some some passengers who love the idea of being on a plane, but most passengers aren't that happy to be in a piece of steel thirty five thousand feet above the earth, oxygen deprived and close to the sun and all other things that's happening. And we're all we all have fear. We all see the news. We all see the the plane that just went down in India just upon takeoff. So you're like, okay, please. So there's that anticipatory anxiety. And then there are people that we all know who are really uncomfortable flying, And this is would be a tremendous benefit. So flying is a great opportunity for us for several reasons. One, we can make the experience much better. Two, we can keep everybody safer. Three, when you traverse time zones, your body and biorhythms and your biological clock shift. So for example, if you were to traverse like three to five time zones, it's five to seven days of disrupted digestion, your immune system, your immune strength, your capability, your mental acuity, your sex drive. All of these things are compromised. Well, New Calm doesn't care that you traverse five or six time zones. New Calm resets your personal biorhythm. You will not have jet lag if you follow the simple recipe, like Sunday, I'm flying to Denver from Tampa through Dallas. I just flew back from Las Vegas. I will use rescue as much as possible on the plane. So every minute I'm in there, I'm healing. I'm restoring. So when I land, I don't have that lethargy. I don't have that, hey. My body is trying to figure out where I'm at because I'm reset. So that's a huge opportunity for us. We've been working with the Air Force and the Air Force special operations. We've been working with logistics and pilots, commercial pilots, and private pilots. We have not been involved in any airline as a whole, and it it's really, it's it's the time to do that, and it's a really nice place to take care of people. You're a captive audience. You don't really wanna be there, and the time is there. We can heal and restore you. Let's do this. It it makes a lot of sense. Now staying in the travel sector, another place where I'm trying to rest that I'm unable to rest is a hotel. Help me understand what are some of those benefits for, for a hotel potentially partnering with Newcom to offer this to those guests? We've been partnering with hotels for about ten years. K? Some of the best hotels in the world, Four Seasons, Saint Regis, Ritz Carlton, Fairmont. But we've never done it in a big level until now. We've always done it in the auspices of the spa. Well, John, I can't speak for you, but I've been traveling for thirty one years on business. And I've only had two massages in thirty one years. And those were board of directors meetings where I had an off day and just was killing time, literally. So if there's an opportunity for me to restore, get rid of my jet lag, energize, prepare me for why I'm there, whatever business meetings I'm preparing for, I would like to know that that there's that opportunity on property, and I'm not gonna go into the spot to find it. So now in the last couple years, we were a single product entity from two thousand nine to twenty twenty one. We only had rescue. Then after looking at the matrix and the only patents in the world and clinical proof and FDA and health care and all the stuff we've done. We are a neuroscience company. I know sometimes that what we do sounds woo woo because you never heard of it before, but we're a thirty five year old neuroscience company with fifty two medical advisers, the only patents in the world, FDA, health care and military approval. You name it, we've done it. We took that matrix of rescue to four hertz, and we just tweaked the endpoint. From two thousand sixteen to twenty twenty one, we were able to build deep sleep, which takes you to zero point five hertz. We're able to build flow state, which takes you to seven point eight three hertz. We're able to build focus, which takes you to eighteen point four hertz. We're able to build ignite that takes you to forty one hertz. So we built this whole capacity to do all of these amazing things. K? You go to the hotel now, and we just implemented in the flagship InterContinental Hotel in Singapore. John, you arrive. First thing you do is we have a new stress assessment using voice analysis to capture over a million data points in a thirty five second recording to give you the most precise measurement of your nervous system health. So as soon as you land and you arrive here, let's see how you're doing. Well, you're not gonna record well because you just traversed a lot of time zones and you're exhausted. Then it's gonna say, John, would you like to sleep like a baby tonight even though you're not home? You're like, yes. I would. Yes. Introducing new calm. Then you get to your room. There's a postcard, and on there, there's a QR code with a scratch off or the QR code itself. Two opportunities for you to find the code. You download the app. You purchase every night deep sleep, and you sleep like a baby. The next day, you're like, wow. I've never slept like that in a hotel. To me, first it's always been first night in a hotel. My brain is just trying to regulate wherever I am before a new calm. I never slept well the first night, but it takes time and your body normalizes. But then the next day, you'll say, okay. We don't just do your sleep. We can do your recovery, your performance, your energy, everything. So this is new. The IHG InterContinental Singapore is kind of mission number one, but we are in negotiations and discussions with all of the big hotel chains to create a much better experience for all travelers because we're all human. Every human, if you're traversing time zones, your biorhythms and your biological clocks are compromised. You are human. Right? People are like, I don't get jet lag. Well, clearly, you either don't understand it or you're lying to yourself because it's physiologically an impossibility. It just doesn't work that way. So the the hotel side is really fascinating to me. First of all, hotels wanna take care of their guests. Secondly, they wanna differentiate. Thirdly, guests, if I'm on business, I wanna perform well. I'm I'm sacrificing my time. I'm away from my family. Give me the best opportunity for me to be my best and then go home. If I'm with my family, I don't wanna show up exhausted. I've got three girls, twenty three, twenty one, and eighteen. I don't wanna show up and everyone's exhausted or don't wanna do anything. We're together as a family, I wanna go. So I think the hotel side is so fun. And we weren't able to do this a couple years ago because we used to be a six thousand dollar complicated FDA class c medical device. So I do give kudos to all the hotels that were early adopters bringing this into the spa, but it wasn't really capable of mass deployment. Now we are. So hotels and airlines, look out people. We're gonna improve your relationship with yourself and the experience you have traveling, period. That's amazing. I would add, also, fourthly, I don't know if I've ever had a good cup of coffee at a hotel because I like it strong. So sign me up for Ignite on those mornings. Italy, Vietnam, France. I think those are about it for me on good cup of coffee. I'll I'll write those down. Let me take you to another group that travels a lot. Also, peak performance is crucial, professional athletes. Oh, yeah. In two thousand eleven, the head trainer of the Chicago Blackhawks had an operation done. The surgeon didn't use general anesthesia. He used Nucall. That's how we started. We started in medicine. So we started, replacing general anesthesia in surgical procedures in two thousand nine, November fifth two thousand nine. That's when we came to market. So if anyone's curious the power of our neuroscience or the power of your brain, we've done over two million six hundred thousand surgical procedures with people being operated on without general anesthesia, no compromising of your central nervous system. You're listening to our neuroacoustic software with headphones wearing an eye mask being operated on. That's how powerful this is, and that's how we started. So in two thousand eleven, this gentleman goes in the the next day, and you don't often call your surgeon the next day unless there's a complication. He says, what'd you do to me? I feel really good, and there's no reason for it. He was introduced to Newcomb, and he was introduced to our company. So we began our journey in professional athletics through a surgical environment into the Chicago Blackhawks in Chicago. We only had rescue back then. We didn't tell the players, hey, all the science. We just said, hey. Would you like to heal faster, recover faster? Would you like to, if you had a bad game, clean the slate? There was a great quote by Mike Gadsky from the Blackhawks. He said, we want our players to play intense, not tense. I love that. You know? So any high performer knows when you fail, your central nervous system has an incredible memory, and it reminds you that you failed. And that failure shifts your muscle memory. You make millimeter, micrometer changes, and off you go think about a free throw for a NBA player. It defies logic that they should ever miss because they've done millions of free throws. They have muscle memory. It's what between their ears, it gets stuck. And in golf, they say, if you think you stink. Well, that's exactly what happens in sports. So the opportunity for us to say, hey, you're not going to meditate like a monk. You're a professional athlete. You also know your body, your mind, and your ability to perform better than most people on earth. It's also the currency you use to live and make a living. So one thing we really like about working with professional athletes is they make a habit of something that works. So from two thousand eleven to present, we have served over seventy eight professional sports teams. We have served more than fifty UFC fighters, the United States Tennis Association. We have a recovery lounge at the US Open every year. Le Mans, Formula one, NASCAR, you name it. We've done it. Recovery, because they're pushing really hard. Removal of lactic acid, helping with injury recovery, concussions, TBI, etcetera. Anything in your body that is a bump, a bruise, a hematoma, concussion, your body's inflammation response overcompensates. And the stress associated with that increases the pain and slows down the healing. So what do you think happens if you stop the stress? Everything is easier. Pain is lessened. The healing process is faster. So it's been a brilliant at augmentation to the professional athlete. Because, again, they have a schedule. They have tremendous pressure. They have tremendous pressure on them from their families, to their agents, to their lawyers, to the their, you know, the people around them from childhood to can you imagine, like, being a football player in NFL and you give up a touchdown as a safety on Monday night football? So seventy thousand people in the stands know your number and millions of people watching it. And then ESPN, a force center highlights it. So the pressure on on professional athletes is immense. K? And they're kids. They're kids. So we give them the gift of physical recovery. We give them the gift of circadian rhythm regulation. Can you imagine playing a hockey game, and then you're done with the game, you won or lost, your energy is high or low or angry, whatever. You do the shower, then you gotta do the media, then you pack up, then you get on your plane back. So your circadian rhythm is off kind of the whole season. Well, we can restore that. Rescue while you're flying, deep sleep when you're home. So there's a pattern and a ritual to the to the professional athlete. They wake up in the morning. If they didn't sleep well, they get right back in bed. They do a twenty minute rescue. Reset. Start my day. Let's go. Then they may do an ignite if they're doing their morning stretches or whatever there is. Then they'll go for their morning skate or practice, shoot around, whatever. They'll do ignite. They'll amplify. They'll get in that zone. After they work out, they go back to their place, a hotel, their home. They do rescue, recover, restore. Then they'll go on the bus or the plane or wherever to the actual event between periods or between halves, whatever, they're listening to Ignite. They're activated. Then when they're home, in the comfort of their home, they'll listen to deep sleep. So we have all of these patterns and what we've seen for the last fourteen years. But it's been really fun to give these folks the help they need because they push really hard. The recovery aspect, mental and physical is why professional athletes, amateur athletes, Olympic athletes. So Olympians from the last fifteen years of all the Olympic games have been using Nucalm. So circadian rhythm dysregulation. I know that when several hockey players arrive in Sochi, they're like, holy cow. This new comp thing is amazing because everybody around me is jet lagged, and I feel amazing. That was a big one. That was a big check the box for a lot of the players. I love that. And it's so great to see the direct benefit with such an important focus of if these guys aren't performing, they may not have a job, right? And the the pressure is obvious. Let me give you three more categories here. So another group that is lacking sleep, that requires focus, and needs some performance at times as well, college students. Oh my goodness. When we go through puberty, we are hormonally dysregulated. So I'm fifty six years old. My daughter's a twenty three, twenty one, and eighteen. Say my eighteen year old gets up every day and she's in college. She's a soft rising sophomore. Say she gets up at five thirty every day, Monday through Friday. And then on Saturday, she can sleep till noon. I can't do that. You can't do that. The hormone yeah. Exactly. The hormonal dysregulation is amazing. We can't do much about that. Right? It's just that's the way it is. You look at today's kids versus how we grew up, and it's disgusting, and it's unacceptable. We're supposed to, as parents, leave the younger generation better off than what we inherited. And probably for the first time in history, we're not doing that. Our kids are isolated. They're confused. They're detached. They're malnourished. They're overwhelmed. They're filled with dopamine because of social media and likes and dislikes. I mean, it's it's it's frightening. It's sad. I do believe in the resilience and the innovation of the human spirit. I I know we'll figure it out, but they're in crisis right now. We have to help. It's not even really on the performance side. We have to help on giving them their sleep, giving them their stress management, letting them know that the cycles of life, their highs or lows or wins or losses, their shame, their success. It's part of life. You know? I'm gonna take a a little digression here. We are energy. We are vibration. Everything has a frequency. Everything. This isn't easy for people to understand. The microphone that you're talking into has a frequency. Yes. An inanimate object has a frequency. The hat you're wearing has a frequency. You have a frequency. There is no end point. We're an energy resonant vibration being all the time. We're never the same. You're not gonna be the same right now as you will be in two minutes. It's fascinating. There is no endpoint. Our brains dilute ourselves. We think, ah, when I get here, this is gonna be how it's gonna be. No. When you get there, you're just gonna vibrate to the next piece. If you wanna know a good example of what I'm talking about is you will never look the same in a photograph. Your spouse will never look the same in a photograph because you vibrate at a different oscillatory pattern all the time. Okay? So we have to help our children, these college students. We have to give them this relief valve. We have to get them rescue. We have to get them deep sleep because they deserve and need the opportunity to balance their nervous system. They have a lot of things against them. These generations grew up with technology in their hands. There was never a point in their life where they were down regulated, ever. They've always been overstimulated. For the last forty to fifty years, our food supply has been filled with excitatory neurotransmitters, excitatory neurotoxins, and glutamates. It's by design that food companies were hiring neuroscientists four to five decades ago because they were saying, hey, get me some put something in this food that makes it addictive. So our kids have grown up with all their food coming out of a bag and it's all processed and it's poisoning them. Then we have the EMFs and all the environmental toxins. Then you have this and the it's crazy. We have to help these kids, and we can help these kids. We have to get the New Calm app into their hands and say, listen. We love you. We want you to be healthy. We want you to be happy. We can't implore and impose our will. Kids won't listen to their parents and just like we didn't listen to ours. But we have to find a way to say, listen. Let's just take care of this aspect of your life. One thing that I've noticed with the stress assessment being launched is we immediately created a little group chat with our family, three girls, my wife, and myself. And every morning, we send the score in. Now men are gonna score better on our stress assessment because the lower rage range of our voice begins at eighty hertz, and the woman's voice begins at a hundred and twenty hertz. And a lot of our data collected, million data points and ten thousand analyzed, a lot of it's in two thousand or below. So I always score, like today, ninety. And my life is at a seventy. My kids are at sixty one, sixty three. I can see the hormonal dysregulation in their nervous system. And these kids have been using Nucall for fifteen years. My daughter, she the other day, I said, so, Maddie, how can you get a fifty eight? You gotta use rescue more. She looked at me and she showed me her app, says, I've used rescue one thousand five times this calendar year. So there's a lot of chaos happening with these kids. We feel it. We see it. We're kinda stuck. We feel bad. We're sad. We worry. But Newcomb would be a tremendous gift to them. Let's start by balancing the nervous system, giving them the stress relief and the anxiety relief they deserve, getting them the sleep they need, then we can do the focus and the performance. Right. Makes sense. And I I love the the voice stress test. I wanna get into that in a few, because I did it the other day, and I wanna understand exactly how that works and share that with the audience. Just two more here. And I know this is a group that you do a lot of work with, and that's first responders. This is a group that has more stress than anyone can believe. They're going into dangerous situations. It's high pressure. How are you helping first responders? You're gonna see a a kind of connective tissue to all of the people we help. Every human has a heart. Every human has a brain. Every human has lungs. And every human has stress every single day. Stress doesn't take a holiday. If you look at your calendar and say, hey. It goes up on holidays a lot of times. Yeah. If you look at your calendar right now, it says, hey, August sixth to August thirteenth, stress is going to Spain. No. It's not. So it it's with us every day. You're never gonna die from one bad night of sleep. You're not gonna die from one day of stress, but you will die from a million butter knife cuts. High stress and poor sleep is the pattern for most people. Most people, eighty seven percent of the US adult population state they can't sleep most of the time to all of the time, having trouble sleeping. They don't know that their sleep is directly associated with their stress level. They're not sleeping because they're not managing their stress. They're going to bed with too much cortisol. They're not getting any balance in their amino acids and some of the things they need to balance their biochemistry. They can't turn off their their monkey mind. When they get up to pee between two and three in the night, their amygdala and their fear center wakes up, and then they do more cortisol. So the whole thing is a perpetual mess. Then you take that. That's that's life. That just described eight point four billion people on this planet. Now you add in the stress of being a reactionary first responder. What do I mean by that? Well, when you look at your schedule, say you're on two days on, two days off, two days on, or four days straight, it doesn't matter. It doesn't say in there, hey, there's gonna be a car accident at this time. No. There's no planning. You are constantly on alert, which creates a hypervigilant, almost a traumatic experience in your brain, because you never know when you're able to take a breath and relax. That sounds like shit, man. I don't wanna I don't wanna live like that. So these men and women are so brave and so courageous and so selfless. They're given their their life. They're given their their psychology, their emotional well-being, their lifestyle, their health, their sleep, their resilience, their stress management, their longevity, they're giving that up for us. So of course, we're gonna help, man. So here we come to the rescue, fire, police, nurses, doctors, hospitals, it doesn't matter. Crisis creates a change in your brain's physiology. Managing crisis all the time as your occupation does the same. So what do we give them? We give them rescue because rescue is the only patented technology in the world that can balance the nervous system of a human without drugs. So if you are a nurse and you have a little break, we've got many of the nurses do do this. They go out to the parking lot, they get in their car, and they do twenty minutes of new calm for real. And they'll say, hey. I can't go without it, and I can't do it here because someone will find me, And they'll, you know, they'll activate me into work. So first responders are amazing. First responders are caretakers. Caretakers aren't easy to take care of. Big challenge. So it's been really interesting for us. I have been delighted to see fifteen years ago, no one was talking about restoration, recovery, resilience, stress management, and sleep. No one. We were literally like pioneers and aliens coming around and telling the world, hey. You gotta pay attention to this. But the zeitgeist is changing and people are waking up to this. So first responders, elite military, elite DOJ, FBI, all of these areas we help. And we help by modulating their stress, slowing down their body's craziness. Just like a traumatized victim, the operator who gets called in at three o'clock in the morning for a car accident or sees things they're not supposed to witness. I remember about a year ago, I had a call with somebody, and this is breaks my heart. And he said, Jim, you saved my life. And I said, okay. He said, no. Seriously. I I've had enough, and I plan to take my life. And I was hugging my child, and I was saying goodbye to her in my heart. And I said, you know what? I think I'm gonna do a new column rescue instead. And I did it, and I never looked back. And I was like, what? So I said, okay. How'd you get there? He said, I was a marine six years, deployed several times in action. But my trauma came as a firefighter. The things that I see, the destruction, the death, I can't not see it. So, yeah, we wanna help, man. So we've done a lot of work, first responders. When Ukraine was invaded, we immediately came to help. And we, today, have seven frontline hospitals. We have first responders. We have military. We've been helping Ukraine for three years. We'll do anything we can to help people in crisis. When the LA fires happened in January, I called Tony Robbins, said, hey, Tony. I know you lost your house years ago. Let's do something. We donated five hundred thousand annual licenses to Edge, to anyone affected by the fires. Tony went all over the media. Now the Kerrville floods. We just did that as well. We're doing Kerrville flood relief. So the people who are in crisis, literally, their brains are changing every day. They don't know this. You can't live in cortisol and fear all the time and not have things change. So their brains changing. But the people, you know, the United Cajun Navy and all the people that are helping, nervous systems are getting destroyed. We're here to help. So it that's an amazing opportunity for us. It's very predictable. It's very safe. It's very easy, and it's very necessary. Well, thank you for all that. I mean, I I just think it's absolutely wonderful to take care of the general population. But these people who put others ahead of themselves and for their full time jobs, they're they're rescuing folks. The fact that you are going out and taking care of them is really amazing. I'll tell you one quick story there, John, before we move. Please do. Train a lot of people. So when I'm at Quantico, training the FBI, I'm at the Pentagon, whatever I'm doing, train a lot of people. And I ask questions. So, Sam, in front of you're sleeping well. No one raised their hand. Raise your hand if you're, divorced. Maybe everybody raised their hand. Raise your hand if you've got good relationships with your kids. Maybe a few raise their hand. Raise your hand if you're happy with the life work balance that you've created. Raise your hand if you're satisfied with the human you are right now. Raise your hand if you'd like better sleep. Every hand. Yep. On that last one. Yeah. And it's just, you know, you look around and, like, wow. This is amazing that you do this, and they're so protected. And we use, you know, we use tricks. If I'm working with a police precinct, I'm gonna say, hey. Would you like access to what the elite military operators, snipers and special forces and navy seals and air force special operators command and the FBI and hostage rescue team been using for fourteen years to perform well. Would you like access to that? Well, really, I just wanna say, we just wanna give you your sleep back. Because when you sleep well, you perform well in at home and on the job. So we've had to figure out ways to knock down these barriers and this kind of protectionism because they don't wanna be vulnerable. They wanna express their need. So it's been a fascinating social psychology journey for us. I love that. Last one. Many of the people listening to this podcast are working in offices, are leaders of companies. Tell me the end benefits of Newcom on from an HR perspective, if my workforce is using Newcom, how is that more positively impacting my business? So I'm an HR manager, small company, mid company, large company. And I'm trying. I'm bringing in I'm I'm trying stuff, man. I'm doing yoga classes and spin classes and meditation rooms and, weekend doing puppy petting and grandma hugs. I'm trying everything. How would you like to bring in the only patented clinically proven solution to improve the brain health of everybody that your company employs. Hello. How would you like to use this as a tool for differentiation for recruitment and retention? How would you like to reduce absenteeism? How would you like to reduce dissatisfaction? How would you like to reduce the need to self soothe through drugs and alcohol? How would you like to create a much more relaxed, present, patient, energized, focused, and happy employee who wants to pursue the collective vision of the enterprise, who wants to help perform, who wants to see everybody succeed. Who would say no to that? Increased productivity. Yep. The productivity is amazing. The satisfaction is amazing. The retention is amazing. The recruitment is amazing. So during the day, if I do rescue in the morning before I go to work, if I do deep sleep at night when I'm sleeping, if I do focus during the day, I'm looking at contracts, I'm doing whatever, I put headphones on, I focus. And as I leave the office, I go work out, I use Ignite. I am a super human versus the pedantic underachieving human that I'm not satisfied with anyway. Right? And we are so self critical of ourselves, John. You know, I should be better. I'm doing it. No. No. You're you're doing the best you can. You're doing with what the world is giving us and what we're trying to achieve. How about if we gave you a tool that said, enough chaos. I'm tired of burning calories, stressing, worrying, anticipatory anxiety. Okay? This is something we deal with every day. What the hell is anticipatory anxiety? You mean that I'm creating anxiety for myself in anticipating an anxious thing coming up that hasn't even happened yet. Animals don't have anticipatory anxiety. Humans are the only species that have to deal with stuff like this. So how would you like if we washed all that away and made you available to yourself in your best form to achieve anything you want? It is an amazing gift to the enterprise, to the leadership, to the employees, every single person wins. It's it's coming, ladies and gentlemen. We've been working with enterprises for a long time now. The enterprise we've been working with are professional sports teams, the United States FBI, Navy SEALs, Special Forces, the FedEx Pilots Union, SAG AFTRA. We've been working with a lot of large enterprises. Now it's time for us to turn our attention to working companies in this capitalist society that competition and performance is paramount, and the pressure is very high. I love that. In my work, I work by myself for myself, and it's easy to get distracted. And I can tell you, when I put on focus sometimes when I put on flow state, depending on the type of work that I'm doing, I don't need to look at my phone and check Instagram again. I don't need to read tweets. I am zoned in. I am doing work, and I'm doing my best work. So can't wait for our corporate friends to take advantage of that. You did talk about Newcom as a tool, and so I do, as we mentioned before, wanna touch on the newest part of this tool, which is the voice stress test. So I tried this yesterday and reading the directions, said, you know, speak into your phone for thirty five seconds, describe your environment, and I thought, there's no way this is gonna work. Also You should know better by now. Well, I'm a skeptic, Jim. So also using Nucalm before using the stress test, I'm I'm just kind of guessing how I should use it. So of course I'm using it at night to sleep, I'm using it some mornings for some additional energy, and when I'm not focused I'm focusing in with focus and flow state. But what I loved about it, number one, it I was actually in a pretty stressed situation. I was trying to get a lot of details for this episode figured out so you would join us and add all the information. Oh, so good. I'm glad the stress management guy created a lot of stress for you. That's great. No. Yeah. Yeah. No. I was stressed setting up this episode right before doing it. Yeah. And, so I was a sixty one. That's my score. Yeah. No. Pretty stressed. Yeah. And not only did it just tell me I was very stressed, but it gave me basically a subscript a prescription. Hey. Do deep sleep and do rescue. Rescue. Yeah. And I did, and I felt those benefits. So tell us a little bit more about that stress test and Well and how that works. Here's, this is gonna be demoralizing for you. This is me today. Well, after sixteen years, I'd hope you'd have lower stress than I do. You know what? That's the point. That's the point. It's been really fascinating. So I was just in Las Vegas for five days, and I was lecturing at a big medical conference. And I was on stage a bunch and had a lot of meetings. And each day, I thought, wow. I'm depreciating, and I wasn't. I was doing ninety one, ninety two, ninety three. Fascinating. So there's a built up resilience here. The nervous system and the coherence, which is balance. The more coherent, the more balance, the more balance, the more resilience. It's all related. So linear linear correlation. Okay. I'll be brief. Your voice doesn't lie. Your voice is an amplification and an expression of your nervous system. Okay. So how can that be? Well, it's physiology. The vagus nerve is the longest nerve in the body. Inervasive brain stem goes through your visceral organs and is the communication pathway of your nervous system. It's your sympathetic nervous system and your parasympathetic nervous system. Everything related to the autonomic nervous system is carried communication wise through the vagus nerve. Well, low and behold, the vagus nerve is connected to the laryngeal nerve, which wraps around the vocal cords in the voice box. Bingo. So this expression is literally telling you my current stress level and the health of my nervous system. And it seems unbelievable to people, but simple thought, are your parents still alive? My mother is. Yeah. So your mother's still alive. You called her after this episode, and she's in a histrionic panic. It's less than a nanosecond on the phone with her that you know this. Compete? Low energy. You know this. Manic, high energy. You know this. Excited. You know this. Ladies and gentlemen, your voice is a truth amplification of your nervous system. So this research and this technology is more than four decades old. And there's a brilliant scientist who said I'm gonna apply all the research in audio physics and and all these algorithms and I'm gonna build something expressly bringing a precise measurement of the nervous system. So nine years later, we launched the Newcomb Stress Assessment. In a thirty five second vocal recording on your phone, in front of your face to the right a little bit, so you're not spitting into the microphone, we capture more than a million data points, more than a million. You You think that's a lot of data? Yeah. It's gotta be a clean audio area. Any background noise will pick up. We don't use any filters. So we're going with the highest level of sophistication accuracy possible. So no background noise. You speak into the phone. We're looking at ten thousand discrete variables. Specifically, we're looking at pitch, frequency, tones, distortions, waveforms, your peaks and valleys. So if it's like this, you're stressed, and your stress is literally replicated from your nervous system, and your nervous system expresses your stress through your voice. Absolutely fascinating. So here we are, John. We're a neuroscience company thirty five years in the making. We launched sixteen years ago the world's first and only patented technology, clinically proven to balance the nervous system of a human being. The nervous system is the key to your health, resilience, and longevity. If your nervous system is in balance, everything is easy. If your nervous system is out of balance, nothing is easy. So when you think healing, cancer, addiction, trauma, first responders, everything starts with the nervous system. We're the only company in the world that has figured this out and invented clinically proven, patented, and validated a technology that used to be a six thousand dollar medical device and is now available, accessible, and affordable in a mobile app. Now we've partnered with the most precise measurement available to a human being on a on the measurement of your nervous system. You could. Your audience is gonna blow this is gonna blow their minds. You could take a blood panel. You could take a neurotransmitter panel. You could take a stool sample, a PET scan, an fMRI, an MRI, a CT scan, you name it. Collate all that data with your medical team, and we will give you a more precise measurement of your nervous system in thirty five seconds. That is brilliant to me. So what are we doing with this? We're already working with elite military, FBI. What are they doing? Operational readiness of their operators. Give me thirty five seconds. I wanna see how you're doing. Amazing. Work on the veteran community. Give me thirty five seconds. I wanna see if this modality, new calm, rescue, power nap, meditation, yoga, tai chi, connective tissue, social, whatever. It doesn't matter. I wanna see how this is doing. Point of purchase pharmacies. Hey, Betty Lou, you're coming in for your prescription. Would you like to see how your nervous system is trending? Singapore, Intercontinental Hotel. Hey. You just traveled. Do you wanna see how your nervous system do? So we're using this as a tool to showcase with high precision the accuracy of your nervous system, knowing that that is the key to your health. Now today, humans, specifically in America and probably the western nations, we've adopted these diagnostic tools, rings and watches and gizmos and gadgets that are collecting artifact filled garbage data in and then torturing it to try to create an accurate measurement. They're not accurate. There's not a single tool out there that's providing you an accurate measurement. It defies logic and it's physiologically impossible. For example, if you wanted a true measurement of your heart rate variability, what is heart rate variability? It is the chaos and the variability interstitially between your heartbeat, and it showcases your sympathovagal balance. How is my nervous system doing? How is my longevity resilience doing? Do you really think that you can capture that specific data on your finger? Use logic, people. It makes no sense. Of course, you can't. If you want high medical grade sensitive and accurate data on your heart rate variability, you need to take off your shirt, put a single lead ECG device on your heart, capture whatever time frame you want, take that device off, send that device for us. We sent it to doctor Pang is at Harvard Medical School, and he put that data, millions of data points, through the Hilbert Huang transform algorithm and spit out a specific measurement of HRV. These devices this is my wedding room. But these devices don't work. There are trends that maybe I can pull out, but the actual piece is like a Polaroid picture of a moment in time. Useless for me. Useless. This voice wreck, millions of data points, accurate data, precision, and medical grade sensitivity, this is a game changer. So, yeah, we're pretty excited about this, John. And I think most of the people that have been using it are seeing the same thing. They're loving the accuracy and they're loving. They can see what's happening. There was a female therapist. She did a ninety three, which was mind boggling to me. I was like, ninety three? That's amazing. Because females have a higher voice pitch. Her husband was hospitalized with kidney stones for two days. She she texted me the other day and says, I'm demoralized. I go to seventy two. But it shows you ninety three, healthy, bad thing happens two days in the hospital. Right? Doctor says, hey. I slept like crap last night. I have a pitfall injury, and I did a sixty three. Then I did a fifty minute rescue, and I got a ninety four. Military operator, seventy two. Did a twenty minute rescue, eighty four. So we're seeing all of this stuff. And right now, we're capturing about a hundred thousand data points for us to look at specifically the correlation between new calm and what the recipe is and what your score is, and then you can see the difference. So, yeah, I, you can tell from my enthusiasm, it's been an amazing convergence of really cool tech that are gonna help people get up, assess, do whatever treatment you want, meditation, yoga, tai chi, Wim Hof, new calm, doesn't matter. Then assess it again. And then before bed, and you just start this pattern, and you can see because you're right. Intuitively, we know what's working, what's not, but it'd be really nice to have that validation or reinforcement. Yeah. It's kinda like if you're working out, but you don't have a mirror. And now you've got a mirror Yes. With your stress. And so now you can evaluate as you're understanding what you need and then how well it's working for you once you treat it. This episode has been amazing. I mean, your knowledge, first of all, of all, is pretty mind blowing. I love how you guys have utilized technology in such important ways for the human race. I have one last question for you, and that is, how can our listeners experience Newcomb for themselves? W w w dot newcalm dot com, n u c a l m dot com. So sixteen years ago, we came to market. We knew we were competing against drugs and alcohol. Drugs and alcohol work. If you're in psychic pain, guess what? They'll get you out of pain. They just happen to come with side effects and addiction. So that's old Calm. We're new Calm. Go to the website. We have a seven day free trial. We used to travel the world and do all these big meetings from the CES to the SPs. You name it, we've done it. We'd have to bring all these chairs and six thousand medical devices to set you up. We don't have to do anymore. We have a free seven day trial. You can try it in the comfort of your home, anything you'd like. There's a curated seven day path. Here, let's start with rescue. Rescue is gonna balance and solve your stress. Let's start with deep sleep. At night, with a speaker in your bedroom, listen to this and we'll put you to sleep. So it's been an amazing opportunity for us, and we've seen some really cool things, John, because we have data. We know that if you use rescue three times in seven days, you're never leaving us. We have a very high discerning audience of military, professional athletes, doctors, pilots, celebrities, you name it, who've been with us for ten, eleven, twelve, thirteen, fourteen years. Why? Because we normalize dysfunction. We don't know how much stress we carry until it's not there. So you do a couple days of rescue, and you're like, wow. I don't want to go back to having my monkey mind dictate my life. I want to be in command. I want to I want to have the choice. So go to w w w dot newcomb dot com. Sign up for the free trial. Join the Newcomb family. Share this with your spouse and your kids and your network and your parents, and you'll notice and the and the people around you in your life will notice. Wow. There's something different. Yeah. It's called I'm relaxed and I'm calm, and I'm present. It's amazing. And so we're gonna change humanity by liberating humans from stress and giving them the gift of being a good human being. Because when we're stressed, we don't have the capacity to be ourselves. We are in a fight or flight mode of survival. You know, the reptile brain doesn't sound too cautious because it's not. So let's get out of the reptile brain, and let's be who we wanna be. So that's what we do. I love it. It truly is incredible. I've experienced the benefits for myself. So once again, I wanna thank you for spending your time sharing this, sharing this with our audience. And I I know that just a lot of people listening to this episode are gonna go to new com dot com, and they're gonna experience these benefits for ourselves. Thank you, Jim Poole, for joining us on the DLC drop podcast. Thanks for having me. Welcome to the Newcomb family, everybody. Take care of yourselves.