Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

NOC Your SOCs Off: Evolution of and Best Practices in GSOCs

The workforce has changed as a result of COVID, but also from technology marching on. Some businesses and places of work don’t adapt as readily, leaving some companies and their employees behind. When it comes to GSOCs, how can their environment and use be improved with newer technologies and ideas? On this episode of NOC…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from NOC Your SOCs Off on MarketScale.

Share

The workforce has changed as a result of COVID, but also from technology marching on. Some businesses and places of work don’t adapt as readily, leaving some companies and their employees behind. When it comes to GSOCs, how can their environment and use be improved with newer technologies and ideas?

On this episode of NOC Your SOCs Off, host Dan Gundry sat down to talk with Ryan Schonfeld, CEO and Founder of HiveWatch, about GSOCs and the space they inhabit. When talking about the current design, operations, and execution missing in the GSOC space, Schonfeld has plenty to say. “Planning is the first big miss, and that touches pre-planning, it touches the design of the physical space, it touches the tools and the technology, even the layout of the space, in terms of how the room’s going to be operationalized.”

This episode also covers:

  1. The changing environment of GSOCs.
  2. The right places for individuals in the GSOC space today.
  3. Adapting to the changes in GSOCs since COVID.

Schonfeld is adamant that you cannot “rinse and repeat” the control rooms of the past. This means asking some vital questions: ‘Do we need one huge GSOC, or do we want to think about regionalizing our operations more to smaller regional SOCs?’ ‘Does everybody need to physically be there in person?’ ‘Does our control room support remote work?’ ‘Does it support people collaborating from different physical spaces?’

Ryan Schonfeld is the Founder and CEO of HiveWatch. He started in law enforcement before getting frustrated by antiquated equipment that was preventing from doing the best job he could. This then led to him getting his Master of Science degree in Information Systems from The George Washington University School of Business.

NOC Your SOCs Off

Part of this channel

NOC Your SOCs Off

Control room leaders share what actually runs critical infrastructure.

Visit the channel →

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512