Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Metrology in Action

You can have all the data in the world but if you cant measure the results properly your company will be left behind. David Hill explains how Hexagon is unlocking the secrets of metrology (the science of measurement) and helping to provide a blueprint for successful data optimization. Hexagon is a leader known for…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

You can have all the data in the world but if you cant measure the results properly your company will be left behind. David Hill explains how Hexagon is unlocking the secrets of metrology (the science of measurement) and helping to provide a blueprint for successful data optimization.

Hexagon is a leader known for “developing measuring protocols, we certainly have a very large portfolio when it comes to our measurement solutions.”

Hill is very proud that the Hexagon reach goes far beyond the parent company. “Most people would be surprised at the number of recognizable companies under the Hexagon logo.”

Companies would be wise to follow the same path as Hexagon. Many are now concentrating efforts to implement Smart Factories and Industry 4.0. But exactly what does that mean?

Industry 4.0 means a lot of different things to different people. Hill states that Industry 4.0 is “making our factories smarter by using sensors or using the data that we’ve gathered to optimize the processes instead of in the past merely collecting and storing the information. Now we are actually applying that information, sharing and making it accessible.”

Another area where metrology is making a huge impact is in Automation. “It makes sense, it’s not an R & D project anymore, it’s taking best in class technology and applying them in a fashion useable throughout the organization.”

Industry 4.0 is everywhere in the process and throughout manufacturing, “it’s really just what information is important to you and how do we make it accessible.”

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub