Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

You don't have to pretend to be some superman to make a seven figure business. You really don't. You really just need to create that content and dollar a day, and that's what we're teaching in this program. I wanna know, have you heard of the dollar a day system before. Let me know. I see some new faces, and a lot of people we've seen for quite some time. But today, I'm excited to talk about the updates to dollar a day. So just give me a yes or a no. Have you heard of dollar a day before? Just to kinda get a pulse of where we are. Put into the chat here. Yes. No. No. Tommy Abhishek. Okay. No. Okay. Yes. Looks like about about fifty fifty. Okay. Oh, David m invented it. You and Al Gore both invented the internet. Okay. And of those of you who have heard of Dollar a day, who has implemented dollar a day. So today, we're gonna cover the updates to dollar a day. Dollar a day is something that I believe is fundamental to any entrepreneur who wants to use digital marketing. And it appears to be an advertising strategy, but it's actually a testing strategy. Because as an entrepreneur, you wanna find something that's working. Right? Maybe it's a particular kind of client that you coach, a particular problem that you solve, a way that you say it, a particular landing page, a testimonial from somebody, a keyword that you rank on, an endorsement for Mark Black, whatever it might be, And when you find those ingredients that are working, it's like solving a jigsaw puzzle or unlocking the lock you have the combination And when you have that, then you scale it up ten bucks a day, hundred dollars a day. I'm in Vegas today, and I'm a big gambler. But I gamble in the casino called Google AdWords and Facebook ads. I don't gamble at, you know, the Balaji or whatever because that's that stacked against us. So I'm gonna show you the principles behind dollar day, how to implement it. And as you guys have seen before, we're gonna do some of it live as well to demonstrate that this is something that we do every day living and breathing. It's not something, like, you get lucky One time, this works for anybody. It doesn't work only for big brands. So I'm gonna show you dollar a day, gonna give you all the training that's behind it if you have a virtual assistant even better. If you don't, then you can learn to do it yourself and do it at low scale to test. Right? Remember this is a a testing strategy. For example, on Twitter, I've made thousands of these campaigns. There's only a hundred ninety nine showing in this screenshot because they limit you from having two hundreds. I have to keep deleting them to be able to add more. And notice that some of them, they seem to do okay. You know, they spend a few dollars, and some of them tend to do really well. Now those of you guys who have who've seen dollar date training, what is the standard on the internet, not just on Twitter or Facebook or emailed, you know, click through is what is the standard that we're looking for to see whether something is even a candidate for being a performer? It's ten percent. I want ten percent. As the engagement rate. So ten percent of the people who see my message, they have to like comment or share. If I don't have ten percent, this is organic, paid, any content you put out there. If I don't get ten percent, then something's wrong. And if I'm trying to boost a po which is what we're doing as part of dollar day boosting something we put out organically, and it doesn't have ten percent. That's like flooring the car when the e brake is on. Right? So you see these ads, some of them that I thought were pretty good. Like, I did one on a knowledge panel. You see this is the second one here. Got one point one eight. I know the font's kinda small to see this. Right? And then you see a little bit below the first one in the red box La Gondola, my friend who owns a an Italian restaurant in Chicago, seventeen point five percent, because I targeted his neighborhood. I said, do you need to check out this new lasagna they have? And, of course, people who are in that neighborhood, like, oh, I've seen I've been in this place before, so they click on it. Superrelevant. Was it a great ad? No. It was shot on an iPhone. It was a simple picture, a message from Andrew, who's the owner, but is super relevant, so got more than ten percent. And here's a friend of mine who's a personal trainer and a fitness influencer, you see it says Carson workout. And you can see with the stats here, five hundred seventy nine impressions, spent seven dollars ninety four people engaged. So ninety four out of five seventy nine is sixteen percent. So those of you guys who are not like math people, You might not like to look at this, but it's really easy, right, is it, you know, sixteen percent, eighteen percent, one percent. So we're constantly looking for ten percent. Now that you know this, you can play need on the haystack. So let's so let's go to my let's go to my Facebook, for example. Okay? And I post some stuff all the time, and I'm testing. It doesn't matter that I have, you know, almost a million followers or whatever. Just look at your data. So here's one. And I talked about the dollar day. I'm using dollar day to talk about dollar day. Isn't that funny? I mean, it's like, bald guys that use the hair clip from it, and you can see the insights on this. Sure. It's got a likes a lot of likes comments and shares, but what I'm looking for is seeing How much engagement did I get? So twenty four thousand people saw it. Seventeen thousand reach. The reason reach is lower, some people see it. You know, one and a half times. So reach is unique people that saw twenty four thousand impressions, means, you know, seventeen thousand times, like, one and a half is twenty four thousand impressions, and I got twenty five hundred engagement. So it's just a little bit north of ten percent. Isn't that neat? It's like the fibonacci sequence in math. Or if you're a math geek, there's just certain You know, it's like the golden ratio, right, or pie or these magic numbers and ten percent as our magic number. Oh, Tommy asked what tool is this to monitor the performance? I'm just using the ones from Facebook and LinkedIn and Twitter. I'm gonna show you a whole bunch of them, but I'm getting north of ten percent. Now why ten percent? Because when at least ten percent of the people engage, then the social network, Twitter, threads, YouTube, whatever, they say this content's good, and I should show it to more people. Right? So I made this post this morning saying, hey, if you're an author, you can run dollar down Amazon to promote your book and get it to number one in your category. Yeah. One point six one eight and all that. Yeah. That's right, Donald. And so I said dollar a works for anything. It's like, I don't know, putting salt on everything except it's good for you. And you can see that forty nine people engaged on it, but Let's see how many people saw it. So here, twenty three hundred people saw it. I thought it was I thought it was a great post. I'm like, yeah. You know, I have I'm a I use this to become the number one best selling book in social media on Amazon. Ahead of Gary Vannerchuk and all these other people using dollar a because I'm I saw how many sales he was driving, and I just need to drive more sales. I use Amazon ads. I mean, more than a dollar a day, I think I use, like, ten dollars a day to beat him. But It it's easy. Right? And I thought this is great. Anyone who is a coach or a consultant, I believe, should have a book and a book helps you Get more clients, increase your authority, it builds a personal brand, it helps you rank on Google. It like, all these I think a book's great and use dollar aid to also be able to say it's a best seller, so I thought. This morning. What a great idea. Right? Do you ever have that where you're like, yeah, this is a great idea. My clients are gonna love it. But the numbers don't lie. And only a hundred fifty two out of twenty three nineteen, which is about seven percent, Not even eight percent. I mean, that's okay, but, really, we're looking for north of ten percent. And sometimes you'll get fifteen percent or twenty percent. Right? And it may be that of these comments here, you know, the may maybe some of them are people who would buy. So it's not like it was bad because I've had some of these things get, like, two likes, and I made a hundred thousand dollars because the right person engaged. So don't think that the post is a failure. But from a dollar a day standpoint, which is to boost it to amplify to throw fuel on the fire. It doesn't make sense to do that. So I made another one last night, my buddy, Ross Franklin, who's the fastest growing smoothie franchise guy out there. I think he's got a hundred something locations. Full disclosure. He's a client. And I'm congratulating him. I bought his book, paid for my own money, and You can see the results that he has. And this is just about there. Look at how close for those of you that appreciate Matt. Look, nine seventeen eighty eight. That is right at ten percent. That's, like, right on the edge. Right? And you might say, well, why is that? So it's not just I'm looking for things that are north of ten percent. I wanna know why So let's go a little further. Here's one. My buddy, Sal, who sold his agency for a ton of money, put me on his podcast, and people retire. They They like to do podcasts to interview other successful entrepreneurs. And this one did okay. Right? But you can see here, I did this one. Yesterday, I saw the sound of freedom. With my friends, regardless of your political views, I said this is an interesting movie. It's worth a discussion, and you can see all these people they're discussing. These comments then drive more people to come in and engage. Comments are worth six times more than alike. So these comments are worth more. These thirty eight comments are worth more than the hundred thirty four here in case you're wondering, which then causes more people to engage. I'm not saying troll people to drive engagement, but this is what the algorithm's looking for. Now if I go to Go ahead and put to the chat. Anyone here, your favorite social network, and I'll show that it works on every single social network. It doesn't matter which social network it is. Now we're going to Twitter, which is now called X. It was the the dogecoin logo before. I'll just show you YouTube. Yep. I'll show you that on YouTube. And Twitter, yep, Tommy? Alright. So here's one. Thousand people liked it. Seventy seven shares, all these comments. That's my pin tweet. I always pin the one that you think is is the one you want people to learn about when they come visit your profile. So here I said, hey. I'm like a doctor in the emergency room that's seen many people, but if you Right? You you guys are all authors, experts, coaches, entrepreneurs. You are an expert at solving a particular problem. You've solved it repeatedly. But for clients, it's their first time so they freak out. So I'm using the analogy on, hey. Do they the good client is the one that trust the doctor. Right? We're doctors. That's the way we think about it. We were instead of having white lab coats, it's something else that we're an expert in. Otherwise, you wouldn't be in Mark Black's group. But, even though I thought that was a clever analogy, usually too clever doesn't work. Of the eight fifty eight that saw it, I got only eleven plus three fourteen. I got two percent. It was horrible. Right? I was just too clever. I thought it was great, but it just doesn't didn't, you know, maybe it's the wrong audience. Right? Let's see. Let's go a little further. I made a post two days ago. My we had a Brazilian barbecue, and I said my top photo got a million views, and I had Brazilian barbecue, you know, when you see a pattern amplify it, And this one was also terrible. Thirteen hundred people saw it, only thirteen plus three. So one one and a half percent. One and a half percent for you non math people is a lot less than ten percent. Let's see. How about another one here? Who wants to do a week long sauna with me? I'm making a joke because in Vegas, the temperatures are, like, a hundred fifteen degrees. It's insane. Still terrible. I'm like a horrible comedian, like, not working. Right? This one not there either, two percent. But you'll see, but some of them will take take off. So if we look at Let's go to LinkedIn. The you know, the math, you can't argue. It's arguing with the scale. I mean, when you look when you step on the scale, the numbers is is what the number is, and you need to need to, like, actually figure out what you wanna, you know, don't get emotional about it. Just understand that that this is the data. Alright. Here's one. So I shared another post about how I hate teleprompters. This is probably a little too niche. Saying, you know, don't memorize scripts, but use this cool this cool tool that I like called Dscript that fixes your videos if you suck on video. And, you know, some people signed up for Dscript, Dscript that they tell me, I'm a big proponent. I'm on their homepage. So I am a little biased, but you can see of the analytics, two thousand people saw it. I am not at ten percent. What's ten percent of two thousand two hundred? I'm not at two hundred. So I'm not saying don't make posts or or the post is bad. It's not ten percent. It's just not one you're going to probably reuse, right, in many different ways. So this just doesn't hit it. And my demographics are founder CEOs, experts, certain areas, some engineers, because I was a Yahoo. I was one of the early Yahoo people. But this whole thing about editing videos and teleprompters and whatever did didn't resonate with founders and CEOs and whatnot. So okay. That's not a surprise. But then we go back a little further. And, by the way, I'm not worried about stuff failing. I expect that to happen. Right? This is two percent. Right? I expect ninety percent of the time. Nine out of ten times, you're not gonna have a winner. But one out of ten, you will. And when you do, amplify the heck out of it. Right? Here's one that's almost a winner. Look the engagement on this one. My buddy, Larry, was that and the reason why it worked, this worked so well you noticed, this is Broetry. Every sentence is a paragraph. Easy to read, especially on mobile. Eighty percent of that traffic is on mobile. And I said, I hung out with Larry, He's a good friend of mine, and then he showed me this cool tool. I did use some comment baiting. If you wanna try out his tool, comment free, and we'll give you fifty free leads. Put the pixel on the website and it finds the email addresses of all the people into the website and then sends an email to them using AI personalized messaging, which is pretty cool. Not creepy. But you can see, like, I'm I'm constantly testing. I'm even looking at other people's content. Right? You can look at anyone else's content and see what's winning and what isn't winning. And when you realize that it's about this ten percent rule, all of a sudden, the matrix opens up to you. You find a winner, and then you say, okay. Let me try to let me create more content now that I have this signal because dollar day is a testing strategy. Right? I'm looking at all the content I put out there. I'm finding these winners. Even if I don't know if it's a winner or not, because maybe you're really small. So you have a chicken and the egg issue, then you just put put a dollar day against just to get some data. Because if you have, you know, twenty impressions, it's not enough to tell whether it's a winner or not. So, you know, you have a new blog or, you know, people don't come to your website or you don't have any engagement on social media. Sometimes you have to use dollar a day just to kinda get it going to collect some data. So here, I found one that was a winner, and I just tried to create other ones. This is a course we put out for financial advisors. And I use my lighthouse who is one of the best known people in the industry. You always wanna use whoever is the best known or second best known in the industry to co create content with. It creates a lot of authority, then you can target their audience, which is what I did here. So we built a course. You may recognize Caleb, He started with me six years ago or so, was nobody, put his book out, started making a whole bunch of videos, interviewed other people, fantastic job, you know, was on stage and whatnot, and then we promoted him to all the members of NAFa, the National Association of Insurance and Financial Advisors. It's the largest Organization for Financial Advisors, and he's their keynote speaker and publishes the most. And so I targeted NAFA, and that's how I got, like, a thirty something percent. Click through Ray. But people who see it, they clicked on it, and then they go, k, go take the course. Right? Super high relevancy. And I'm using dollar a day to determine which of the messages, like, hey, are you an AFA member, or do you wanna take care? See, these these these ones we're literally testing. And you'll see how well they perform. It's incredible. It's like cheating. Once you realize how dollar a day works, Now, so far, I'm just using native tools. I'm not we do have our own software that we built, but that's when you start to get fancy. And also for our VA. Some some VA's, most VA's don't actually understand a lot of what we're teaching from a strategy standpoint, so we have to try to make it And now it's like driving the car that at at Disneyland where it's on the rails, you can't actually crash the car. That's what we're trying to do. The AI tools are making it easier and easier. So you've probably heard of dollar a day from a Facebook standpoint, and you saw me showing my profile. Facebook made a change where you can turn your profile to a professional profile. That allows you to boost posts from your profile. You no longer have to create a public figure page, even though I still recommend that you do. This is a game changer. You can boost your profile, which was not possible. And you can now see how my posts are doing. This particular post, five thousand reach, seventeen hundred engagement. That's one and three, That's thirty percent. That's fantastic. Right? Test it. A lot of people have been testing it the last couple weeks, and they find it's fantastic. Here's another one. Oh, last twenty eight days, forty three thousand each twenty thousand engagements. That's not bad. It may be that some people the reason why this number is so high over a twenty eight day period is if people really like your content, they will binge your content. So you wanna look for evidence of that. And it's always, you know, eighty twenty rule where it's those few people that really love you that drive your business, that pay you the most money in all this. It's not trying to get cold people to be warm. It's trying to get people that are warm to be really red hot loyal fans of you. David asked the question, difference in type of content you post personal versus professional. I'm telling you it's the same one now. So if we go to my Facebook profile, let me show you both of them. Go to my Facebook profile, this one. This is me as a user profile. Right? I always feature my friends. It's like changing your shirt. I'd I'd change it every few days. Whoever I'm hanging out with, I put them as my timeline cover, and they get bombarded with friend requests. It's called the Dennis Effect. That's what people tell me. But here, this is a profile. You can see clearly it's a profile. You have your blue check mark here, a real one, not the and one you pay for. And you'll see these are just my regular posts, and most of them are very lightweight. It's it's almost all honoring other people. Right? Something I'm sharing like here. Hey. Did you know you can run an ad and do a knowledge panel? Right? I'm just I'm sharing knowledge. I'm not making any offers. Right? I'm just sharing what other people I love. Right? This guy Joe Gravesberry. He runs a multi seven figure agency. He's got SEO content hero, a fantastic agency. But here, I'm honoring him because the guy lost forty five pounds in the last six months, which is fantastic. Look, he's He's like fit and skinny. It's fantastic. He's look at his pictures from before. Right? And I'm just honoring other people. Right? And he's saying all these good things, and I'm saying good things. I'm not saying anything about digital marketing or how our VA execute the content factory or the analytics software that we built. There's no promotion. Well, this is the closest one, the promotion you're gonna get on my profile. I'm honoring one of my coaching clients. My buddy Ross. Right? And inside our coaching group, he said, hey. I had a one on one call with Dennis in his goal. He's really good. You know, we fit we we were wasting a lot of money on Google ads. And he honored me here. And I said, thank you so much. This this is I'm so glad, you know, we put our courses out there. It we we put as much training out there for free as we can because it it works both ways. People can get all our stuff for free like you have right now, but people can also get help from us. Right? So make this is the irony. Make make your content free. Oh, this is true for all of us that are experts, authors, consultants, coaches, put your knowledge out there, put it on YouTube, whatever. There's no secret. Just put it out there, and the people that wanna pay for your time to implement, they will. Right? There's no need to, like, try to convince somebody. Just like, they can go consume it for free, but some people are like, you know what? I'd love to have Dennis and his team look at the stuff. Like this guy here ten or he is not an affiliate, but he posted this a couple days ago. The easiest way to grow your brand. Post or get it content consistently. Yep. Identify top posts, yep, put a dollar day behind it. And then all these people are saying, yeah, this is great. I've been using it. Fantastic. Blah, blah, blah, blah, blah, look at all these other people that are saying about it. Right? And some are like, I've never even heard of this thing before. Right? So to your question, David, I'm not thinking of it in terms of professional versus personal content. I'm thinking of value. And it's not I mean, some people think social media is just for you know, close family and your kids, and there's nothing wrong with that. But I believed as of fifteen years ago that you live publicly, and that you could see here. Like, you can even see these messages. Like, here, all these people, like, Tanner Chidester. He said, hey. You know? I'd love to work with you, and I've got a question. Can you help me get a knowledge panel and blah blah blah blah blah. Like, this is great. Like, this is the guy who just out of the blue made this post and promoted me, and now he's signing up to be a client. I didn't say, hey. Let's hop on a strategy call or Let me tell you why, you know, try to convince you using sales tactics. Like, the guy's a a sales pro. He teaches other people how to sell. So if I can sell a sales pro, then I'm not even using sales tactics. Right? But you see the content here is is kind of it's both personal and it's professional. Look at these posts There, ninety five plus percent of them are honoring other people. Full disclosure is the client too. Everyone I'm showing is the client. So these guys run a ten million dollar agency, and they they have, I don't know, how many now, three hundred VA's at Afghanistan. It's fantastic. I coached them. And I, you know, we help them run their ads, and they have a whole team now. And here he's he's yeah. He shared he I'm sharing his share. So I don't have to be this self aggrandizing brackadocious pompous egotistical kind of dude because I'm letting my customers do the work for me. Look, getting to hang out with the man, Dennis, always a good time. Right? So then I'll share that. Actually, I didn't. I didn't even share the shame on me. I need to click share on that saying Luke is good to see you, man. Love seeing how you've grown from nothing a year ago, and now you're at seventy thousand dollars a year. I think I actually put that in the comments. Did I put them comments here? Let's see. I think that's what I said. Yeah. And then I link I link to the to the inter video interview I had of him on on how he grew his agency and what advice he has for other young adults that are just like him. It's great. Right? This guy's in from the Philippines, Ruben Laisseire. He's got a huge agency of creatives from the Philippines, and I said I love my Filipino brothers. And you can see. You know? Got the incredible opportunity. I know it sounds sort of pompous for me to read like all these things people are saying but you should do the same thing for your stuff. Look, you know, attending these these events, this was in Miami a week ago. I fly a lot. I have six and a half million miles. Only pilots fly more than me. But, you know, here he is saying this. Now his audience and his clients will not know who I am. So dollar a day is largely second. See the boost post button here? This was not possible. You have to when you change your profile. There's no downside to convert your regular personal profile to a professional profile. It gives you analytics and the ability to boost the post. You see that? And I'm honoring other people. You know? Here here's Taylor Welch. He's a buddy of mine. I've known him before he got famous. And I'm sharing his content, and he was also my podcast. And so then, you know, Taylor comes in. Love you brother, blah blah blah. Right? So this my content here look, I mean, I'm showing what's working. I tested posts on Tumblr for a dollar a day. It sucked. So don't do it. Right? I'm on I'm showing winning. I'm showing failures. I'm showing my friend Heather who ran social media GoDaddy for a number of years. And how awesome she is, and then all these other people are commenting. And then these are industry leaders in the world of digital marketing, which is where I am. There's all the like, this guy runs community of social. This guy runs influenceive. I'm not gonna name drop. This guy runs the social media marketing world conference. Like, these are all the people that I wanna know. Right? She runs barqueting for social media and they're like, there's all these other people, and you can look up who these other people are and see who they are. Like, this is this is like the kind of this is exactly This is like winning the lottery. But look at what happened. Nowhere here, did I say anything about how awesome I am or my services. What I'm doing is I'm honoring Heather. I said, here. I said, look, People would ask me, how did I hold all these masterminds at GoDaddy headquarters? I'd hold these three day masterminds, charge a lot of money, invite high level entrepreneurs. You know, they they pay ten k or whatnot to come out to three days at GoDaddy and all these other, you know, my own little guest speaker thing, just like Mark runs his thing. Right? And people are like, how'd you do that? Like, I you can't just go pay GoDaddy to rent their facilities. It's because I've known Heather for fifteen years, and I'm honoring her. And she's such a humble person, so I'm gonna go ahead and brag. In fact, I wrote a blog post about her. And then I flip it to the audience by saying, There's so many heathers in my life, and it's amazing. Right? And there's other, you know, who are the heathers in your life? And I see other folks like Kimberly Kim Reynolds and Kim Grimes is also being next in line, right, as as like Heather. And this is when Heather took me to a basketball game MBA Phoenix Sunst and BA basketball game. And this is, you know, all these pictures of he she and I being all over You know, I just I I'm showing this heartfelt appreciation for her. And then she comes in, says all these amazing things, all the other people in the industry are coming in and saying amazing things. Right? Oh, we've been through some hard times. World's a crazy place. Thank you for hiking me up. And then she messages me privately and says, thanks. That's You know, that's exactly what I needed today. The universe must must have, like, reached out and, you know, what prompted you? And I said, no. I just you were on my you're on my heart that that I just felt like I needed to say this about you. I've it's been so many years. And so is this a personal post? Is this a professional post? What kind of post is this? What do you think this is? I want I want you to see kind of the angle that I'm using here. I'm honoring other people. And this makes me look good without boasting. Right? It's a human pose. That's right. There, Leanna Ling. This is, whatever, couple weeks ago. She's the CEO of Ad Skills. Ad Skills is the largest Facebook advertising. Community out there. She's a client, right, full disclosure. And then look at what she has to say. It's no introduction. I present to you. I'm so excited that Dennis You is here with me today on this Friday. How are you, Dennis? So then she's already said all these great things about me. So I never Do you guys see this? You never need to do your own marketing. You don't need to say, I don't need to do my marketing anymore. Type that into the chat. I wanna see you I I want because I think I'm just talking, and I don't know whether people are getting it. I don't want to do my own marketing anymore. You don't have to do your own marketing. This is we are way past the VHS tapes and black and white TVs. Let's get away with it. So why is it? Put into the chat or just speak up. We can unmute you or you hope maybe you can unmute yourself. Why is it that you don't need to do your own marketing anymore? Because of, you know, why is it with things that have changed in social media and digital and whatnot? Why don't you have to do your own marketing mean, you gotta do in your own marketing. Right? I mean, I I have to generate leads. And otherwise, you know, I'm not famous like Dennis and all these people are not gonna come to me. Like this. I I don't have millions of followers. So why don't I'm asking, not rhetorically. I'm asking a real quest All of us friends of Mark Black here. Why? What's behind? It sounds ridiculous what I'm saying. You don't need to do your own marketing. Why is that? So I see some some good answers of warm. Oh, because you'll do it for me. Yes, Cheryl. I might. The mess market? Yes. That's right, Donald. The mess best marketing is done by others based on relationships. Yes, Tommy. If you help others and give value, they will promote you. I'll be shocked. We buy it from people. The more you give them, more you benefit. Yep. Golden rule, the secret reciprocity, all of that. Connections, spreading value and give a yeah. You that's right. Okay. If that's the case, if you know that there's way more credibility, and having your clients and your community and other people promote you. Why aren't people doing this? Like, how many of you guys in this group are doing that? Letting other people do the marketing for you. Why not? Why not David? You're in agreement? Because you don't have any clients as the other David. Alright. Well, let's talk about that in a minute. How many of you guys are just so I get a sense of where you are? Because I missed Dennis's calls for way too long. Yeah. I I'm teaching the basics here. Am I teaching anything that's, like, way out there, some, like, hack, some, like, trick that I just learned or these are like fundamental principles of being a good human being and yeah. Okay. Now before we go into the the next phase, I wanna know where you guys are at. Are you are you at the I don't have any client stage. Are you at the I have a few clients? I'm just trying to grow, and, you know, it's mainly just me, or you're at the stage where, you know, I'm starting to have a thriving business, and I'm trying to scale, and my time is being booked and I'm dealing with operational issues and hiring. And, like, what where are you? Just so I know. Like, put into the chat where you are. Solopreneur. Okay. And, you know, solopreneurs can get to a quarter million dollars. You'd be surprised at at how far you can go without having any expenses. You know, and Some days I wish that I could have been a solopreneur because I look at payroll every two weeks. That is a lot of money. Wow. I'm like, man, if I was a solopreneur and all that money and was being paid to me instead of all these people, wow. I, like, I see a lot of money coming in, but I see a lot of money coming out. There's usually more money coming out that's coming in. That that's scary when payrolls a quarter million dollars and you know, and you see, like, these are all, like, VA's and other people, and, you know, I'm happy to pay them and all. But, man, some some days I wish it was just me. Okay. Okay. So I'm I'm reading all your comments here. Alright. So let's talk about some things that will help Those of you who are relatively new and building a personal brand, and I I'm not saying build a personal brand because you're trying to be famous, but because you're trying to get your first few clients. Okay? Yeah. And I see Ashley's like, yeah. Yeah. I'm not trying to become TikTok famous. I'm trying to grow my business, and I know I need to be on social media, but I'm not gonna be singing and dancing. I'm sure Ashley can sing and dance better than I can. Sure. Bally can sing and dance better than me. Okay. Alright. So let's go back to the PowerPoint I put together for you. So professional profile, do that. Convert your thing to a professional profile so you can boost dollar a day. Hosts, but you need to have the right posts. Right? He could boost your pin post, and I'm showing how to do that. You can boost on Twitter. You can boost on YouTube. You can you can't boost other people's posts, which is a rule that frustrates me because I love sharing what other people have to say, but you can take a screenshot of their thing and boost that. I've done that. LinkedIn. See? Make a public figure page on LinkedIn. You have your LinkedIn profile, but you have a company called your name. Right? Just like you have so there's actually three things you're controlling on LinkedIn, your company name, your regular LinkedIn profile, and then a company called Dennis u. Right? And this this one actually works super well. Look, this this is a page. This page is getting tens of thousands of people viewing it and consuming content. Same thing on TikTok, ten percent rule. Right? Look, I'm almost I'm a nobody on TikTok, just to show you just, like, how basic this is. Let's go to TikTok. Okay? I am the last person. I do not sing and dance. I go to tick I I'm just trying to see it. See, now they they know I love I love eating steak, and I love doing the trampoline park, and it's always, like, showing me the stuff. Thousand over ticket. Here's my profile. I've only got two thousand profiles, but as you saw this, I made this in in this personal brand accelerator mastermind, are Tuesday calls. I did this, like, a week ago or so, and I showed, hey, You know? Here's here's a photo of Mark Lack and I from years ago, and here's how, you know, it's just so I'm so appreciative of Mark Lack. But look, This is my man, Mark Black. And in two thousand and fifteen, he gave me a copy of his book, short in the gap. And I am so proud of Mark over the years. He's implemented dollar a day. I'm teaching you the dollar for day strategy right now to an awesome audience. Just say hi to Dennis guys. Isn't that cool? This is so like inception, a video about a video about a video. But you can see there's Bali, number Bali, we're all on camera, and I can see the analytics on this pose. Okay. So how did we do? Seven thousand people saw it. I did not get ten percent. That would have been seven hundred probably because I didn't I didn't edit it prior. I didn't choose the right hook. The first, like, two seconds is important. They didn't stay. You can see. Right? Average watch time, two point nine seconds. And it just didn't get traction. And it only got one comment and twenty nine likes. So I mean, it's my fault because I'd I didn't I was just sort of making stuff up on the fly just to demonstrate to make a TikTok because Dan Yulin wanted me to make one or he chose TikTok. So I didn't hook him. And therefore, Once you hook them, like, you need to have, you know, ten percent plus the people actually engage initially watch for a few seconds and then say something that causes people to comment or make them think, and I didn't do that. Right? I was good. I'm gonna still honoring Mark Black. So seven thousand people saw it. But that didn't work. But anyway, the point I'm making is that you don't have to be huge. You you'll see these posts that I'm making. Some of them You know, it's about me as an entrepreneur or like this. I brought a giant bottle of water through TSA because I said it's medicinal. I do this all the time. Or here's, you know, I'm I'm with my buddy, chef, hiking. We're at the tallest monument in the world. It's the who would have thought the St. Louis arch was the tallest. But, you know, what are the clients, or I'm just learning things over time, and Some of them, they take off, and some of them don't. And you just you just never know. Right? The most nothing sorts of videos, like this one's forty nine thousand, This is two hundred. Oxygen baths. I think oxygen baths are amazing. Other people are like, why does Dennis keep doing all these oxygen baths? Right? So I'm putting a lot of stuff out there, and I'm trying to see what resonates. This one did pretty well. This is with the founder of social media examiner, Michael Stelzner. And I can dollar day that. That builds my authority. If I target his audience, if I take this content and I repurpose it or post post it to Facebook and Twitter and TikTok and YouTube shorts. Then it it might not win on TikTok, but it might win on Facebook. Because he's bigger on Facebook, and his audience is probably not on TikTok, even though social media people should be on TikTok, but, you know, they tend to be forty to fifty. They're not on TikTok generally. Right? I give out socks, and I think that's awesome. Right? So there's my my friend Carrie Casey, and she flew to Vegas to celebrate my birth in San karaoke. Isn't that amazing. Right? So I'm constantly sharing these things, and the majority of them are failing. But some of them win. And when they win, I put more money against it. That's the thing to know, right, every single channel. You see this. Some win the majority do not and this is the the whole thing where I'll say, like, failure is I mean, I know the entrepreneur's like, oh, yeah. It's okay to fail. Keep getting up. Yeah. I I hate to fail, but I know that I just need to find one of these winners, and then it'll just live forever. Right? There's so many of these. Okay. So notice that the common thread, if you're not a big deal yet, and you still are working, and this is kind of a side job. You're trying to get your agency consultancy coaching thing off the ground. Easiest thing is to interview other people and leverage their audience. I I see so many people just making content because Gary Vader Chuck told him to, and they just keep it's just sad because you see them do it for months and months and months hoping that they're just, like, you know, one day away from winning or one funnel away or whatnot, but look. You do a search on on Dennis and you see this internet personality. It was an author before. I gotta switch it back to author. When people know who you are and you have Something like this show up where it has all your socials and whatnot. Right? Has your top videos and top all these things? Then it this is what drives clients because they they know I can trust you. My clients, even though I even I help the top people in digital marketing who are the experts that teach the experts. They don't hire me or work with me because they can objectively determine whether I'm the best. I'm an engineer. Not many engineers can actually determine whether my code is good. Actually, the engineers in our team can say my code is terrible. But they they do it because they trust you. So the easiest way to generate trust when you don't have any client is you interview these other people on your podcast. Say, hey. This is the sunny podcast on x topic, and I'm we interview experts in this topic. About how they achieve this particular thing, which is what you do, and you interview people who do it better than you. Yeah. So Jack's saying, how do you boost videos on YouTube? Set up Google ads and YouTube is part of Performance Max, everything's in Performance Max, which goes across all channels, kinda like what Facebook's doing. K. What is your advice on how to get to in influential hundred people to interview? You're very easy. I'll give you the same thing that Mark Lack and Steve Sim says. Ask them, merely ask them. Yeah. It's that simple. And when you do, I mean, a lot of them, you know, it's fine. You ask Elon Musk and or Gary Vaynerchuk, and he says no. Okay. Fine. But it's really simple. You just ask, and then Mark likes to say, which he also learned from me, is I guarantee you ten thousand views of this podcast. I'll be in and out in forty minutes. And what you do is when that enter when that podcast comes out, you repurpose the heck out of it. You post on multiple channels. You can use tools like transistor dot f m that integrates with d script if you wanna get into that area. It's not super hard to edit these videos. The transistor just automatically pushes across all different channels, and then you boost it. You boost it to their audience. So if I've got a an interview with actually, I'll show you one. We haven't published it yet. John Asorath. Yeah. John, I've got one. John Asorath. John Asorath. Here it is. So I flew to San Diego, and I said, hey. You know? John, I wanna interview you on success and how people shoot themselves in the foot. And, you know, what advice do you have? And what was the most difficult part about, you know, changing your mindset and all this? And there's the interview, and it's been cut up. I think we had, like, three hours of content. It's been cut up into so many different pieces, you know, Like, can I just work harder and get my way out of it? You can see, like, what do you guys think? We all need to work harder as opposed to retrain our brain. Well, we've been taught, you know, that, working hard is the answer. Firefighters work hard. Police officers work hard. People trying to solve a rubik's cube may work hard, but sometimes working hard is the worst thing you can make. Sometimes you need to work smarter doing the See, all you need is one good interview. Okay? If you don't have the one interview, like, just get the one interview. Interview Mark Lack, you know, put me on your podcast. Whatever it is, like, interview other people here. You don't have don't start with an a list person for your first one because you're not ready. Right? You wanna start to get your skills to be better. But literally, just interview some people that are reasonably, like, medium, that are expert in an area, but maybe aren't even well known. And then once you get four or five of those under your belt, then you can reach out to other people and go one step up and say, hey, I've interviewed so and so and so and so. I'd love to interview you and they're like, oh, well, yeah. If he's if Ashley O' Shields has interviewed so and so, then clearly, you know, she's She's in my space. Right? Tommy says you'll need to have some audience first. No. You don't. You do not need to have any audience. Because you use dollar a day, Evan Carmichael, maybe. I would start with a couple folks before that, but you could ask. I mean, the worst he could say is no. Right? It's not devastating. People say, no. And they'll be polite. They're like, oh, well, not right now. I'm really busy or whatever, which means no. But you you can get them right. You don't even have to ask Dennis. You can come to chat GPT and say, I want to interview Evan Carmichael. Who are people similar to him that might be more amenable to someone who is new at podcasting. Say and, you know, I'll start to make a Make a list of these people. Oh, not Tom Bill you. No. No. No. That's even Lewis House. No. That's even hard to stop a chat, EPT. No. No. No. No. No. I mean, easier to to get on my podcast. These people are too famous. See, you can talk back to the robot. It won't get mad at you. Right? Oh, yeah. Mike Macalowicz would probably say yes. Dorry. Yeah. Okay. Yeah. Copy. Yeah. I mean, Brian was a bigger deal a long time ago. Always say no. Yes now. Yeah. I see. Okay. Yeah. These are all yeah. Navine, you can I'm I'm sure Navine's a big deal, but I think he would say yes. Yeah. See that? What do you guys think about that? Yeah? Pretty cool. You could you could literally say, like, I'm new at coaching and don't have any clients. Yet still have a full time job. Well, what would Dennis You say about how to implement the dollar a day strategy to get my first few clients. What would Dennis you say? W w d s. What would Dennis say? Of course. Yeah. I have a niche, create content by cocreating content with podcasts, and all this one promoted for a dollar a day, large on Facebook, easiest place to start and try it on multiple platforms. Right? And then get people to sign up to have a free coaching session. Yeah. Like, retarget them, meaning you you get their email address and, you know, you send them more stuff so that you you, you know, retargeting. Yeah. Wow. I mean, freaking chat GPT put me out of business. I just why not just go ask chat GPT? I mean, freaking knows. It knows. Right? Can you provide, a few links to more information? Backing up what you just said? I'm talking to it like a friend. Like this colleague of mine, not some robot. Okay? Like some friend of mine who just happens to have absorbed the majority of the internet and has read every single book and watched every video out there. Like, yeah. Some sure. Here here's some links to to how to do this. Right? Wow. Look at all that. Wow. It's like, it remembers things I don't even remember. I if you can't beat the the machine. I mean, the machine just freaking knows everything. Okay. I'm getting old now. Even I don't remember all these. Yeah. For coaches. Yeah. There's one for coaches. Even I forgot about that one. Oh, that's pretty good. And then you come here and you Google DennisU and you see, like, all this stuff here. So you can start from nothing. You don't have to have a ton of people following you. You don't have to be as good as Mark Lack. Mark Lack is so shiny and so well polished. I never see him stutter. Wow. I think he's so good. It's almost, like, discouraging. It's, like, seeing Steph Curry shoot three pointers, you're like, I don't even wanna learn basketball now. He's just so good. It's just I don't even wanna try now. Let's see. David says, I'm a soul trainer. I need to build my personal brand to promote my two hundred forty six page, Green Action Family Action Guide, Action Guide, fall. Alright. Let's go take a look. Alright, mister David Finagan. Green actioneers. Oh, well, there's an error on the site. Dave Finagan? Lisa's word press. But they're gonna Google you anyway first. Before they Google look at green action here. So is this you, David? Recreation juggling equipment? Yes. That's what I used to do, but now I'm doing green action to get everybody excited about going green, saving money, saving energy, and saving the planet. Okay. Good. Now you see you have a knowledge panel here? You see this? You have a stub of a knowledge panel. You don't have a full knowledge panel. Okay. And you have stuff with Google books. So authors are are the easiest way to build your brand. You have all this juggling, juggling, juggling. Right? But now you're trying to do this green action year thing. So Do you have dave finnegan dot com? I own it. Yeah. I haven't used it yet. Well, you need to get that going to tie everything together. Yeah. So that way you can It's not that you're trying to get the people who know you for juggling to now wanna do green action year. What is green action years real quick? It's a book for elementary and middle school families so that the kids and parents can have a hundred things they can do to go green. It's kind of like, Oh, what everybody's wanted all along, which is what am I supposed to do? I it's coming out in the fall, and I need to get organized to to Oh, here it is. Okay. Good. Well, you gotta get that website fixed. Do you have other this is the catch twenty two? So anyone who does coaching or, you know, here you've got a this program, green actioneers, we have a book or other stuff that's related around the knowledge model that you have. Do you have other people that can talk about this? Oh, yes. I just came back from three PTA conventions, California, Texas, and Florida. And I've got four hundred, moms who signed up to be my friend. And so I've gotta get back in touch with them and get them to start talking. Okay. I misspelled Green Action. Yeah. So can you interview them on your podcast? The green I have a podcast. Yeah. The the best one is Green Action Program for school. It's eight minutes, and it tells the whole story. This is your thing right here. Right? Yeah. Yeah. I'm gonna clean it up. Okay. So everyone here look at what's going on with Dave. He's got He's, you know, promoting his thing, TED Talk. That's cool. You're a certified speaker. Awesome. But what was the the main thing that we were talking about today? But what's the main point of what we were talking about today? And what did I have everyone put into the chat? Yeah. Using other people's contacts to Yeah. So so who do I see here in all these videos? Yeah. Me me me. Yeah. Yeah. And that's not going very far. Why is it going very far? Yeah. I mean, you have these moms and all this and you meet people in person and just by the force of your program and who you are, you're getting some traction. But if you really want to this thing to work, you want a dollar a day against co created content. Yeah. Yeah. And then put it on other channels, put it on your website, repurpose like we were showing here, do dollar data test. What are the stories of these moms I guarantee you, when you when you put out, you know, thirty or forty of these little mom stories and just interview them for fifteen minutes each on Zoom, ask them about their kids, ask them about these different act do you have this, what, guide book with, like, a hundred activities or something? Hundred activities that families can do to save energy money and water. So so there's each one of those is a great example where people can show how they did this one activity and what the impact is and what the bigger lesson is about the environment and all that. Right? Yeah. Yeah. Oh, all many stories. You should be the ultimate story collector. And that's what all of us are doing. Notice that I was showing you, like, what I'm doing on my social media. I'm just collecting stories and honoring other people. Yeah. And let them be the ones who hold up this workbook and all this. Right? Yes. I know the jugglers, so you're doing this juggling, but, nah, that's cool. Maybe that's good attention, but it it juggling doesn't seem to be working here at least based on the stats. I think it's clever. Right? Yeah. No. It's not I do anymore. I did that for thirty years. I went to two thousand schools. Yeah. But I learned schools. Yeah. So now it's time to use that knowledge for something useful. I sold over a million juggling books. Wow. So at a million juggling books, just think what I can do with something really important and useful. Yeah. Yeah. Definitely. Awesome. Yeah. So you you should definitely go through the stages that we teach in dollar a day, which is largely tied to your own personal brand. It's all tied to your personal brand without you having to ever work on your personal brand. It's this here. So you're producing some content, albeit not cocreated content where you're honoring other people. That's the purple here. Then you can process it using these different tools or higher VA's to go to Upwork or Fiver. Right? We all know how to do that. There's other episodes here inside this coaching, you know, personal brand accelerator where I show how do you hire VAs and how do you hire people on Upwork, right, pay someone like fifty bucks to edit a bunch of videos. Then you publish across multiple channels, the VA can do this as well, or you can do it initially just to make sure you have the hang of it. Or if you're a solopreneur and you wanna save money, then do it yourself. Or just have a VA for five hundred dollars a month full time that does this whole thing for you, which includes promoting for a dollar a day. To test, to then find leads, get more people to buy your book, more people to sign up for discovery calls, more people at each stage of your funnel. So that if you do this first stage properly of co created content with other people who live and breathe what you do and can demonstrate the fruit, of your program. This is for all of us here, not just for juggling or green or for any any of us, we are driving a particular result with our coaching. Interview people who've had this result. Now if you've not driven this result, then you need to be creative. I don't I'm not saying lie or mislead, but interview other people about their expertise and how they drove that kind of result. They're not competitors. In fact, the people that you think are competitors are actually your friends and best allies. When you do this content, this is how you then drive all the media and podcasts and whatnot books, all the people that you know, I am a living lip breathing practitioner of this. I'm not just, like, preaching at you, and you organize all your content according to the structure of the topic wheel. These people that you interview, you're interviewing them about a particular topic. The topic ties back to the program that you coach. So based on the result that you drive, which is the thing in the middle of your face, there's no like and trust. What are the topics that you would have to be knowledgeable about? It incredibly makes sense to be able to deliver this result. Think about that. Who are the people that are credible in those topics? Co create content with them by just getting on a fifteen minute zoom with a good microphone, please. So then you can repurpose all this content and then have all these great not endorsements, but trust where the value I know a lot of people say like value, value, and it's some vague thing. But when we say value, you're showing how to achieve a certain result. How so and so achieve this result, you know, using this tactic? Or this set of steps. You see what I'm saying? That's not a testimonial. And that's what mister David can do. And so when you have a ton of content and you put it together and you map out your network, then you have your three by three, which is the top at each of the three parts of the funnel. Why how and what? Right? Why you're sharing stories, large other people's stories, how you're showing your expertise, how do you do this? How do you do that? How do you explain this? Right? This is the meat of the sandwich. The there's a bun on the top and a bun on the bottom. And the bottom, the what is the call to action. It could be, hey, come join my dollar day coaching program at week's twenty five hundred dollars, blitzmetrics dot com slash d a d, like mom and dad. You can go through the courses free, or if you want coaching from me and want me to personally look over your shoulder, then this is our program. But feel free to do it for free, but you don't you don't get my time. Right? But you have all the training in Google Meet, ask chat, GPT, all that's for free. But we have a coaching program too for some people who wanna do that, right, to make sure it gets done. So that's an example of a what, but you should be able to segment all your content and why how and what. When you interview other people, you can also segment that content that fifteen minute interview, one hour Zoom call, and chop it into pieces that fit this particular framework. Right? And that ties with your topics and structures all your content. So it's not driven by you know, a calendar, which is the most ridiculous way to structure a content, but driven by these topics. K? Let's see. We have some other questions here. Who's Chow DZ? Then is there so many young people blowing up Is that because they're better promoting on social making content? I think it's because they just make content, and they're just there. They're more likely to create, but just because you see young creators doesn't mean that us older, more experienced folks are not lurking. So the average age on TikTok has gone from, like, nineteen to thirty five or something. But that's the people who are consuming the content. The creators still tend to be younger. Yeah. Ashley says I closed my brick and mortar and sold my house add the money to take the time to build this new online business. High ticket? Good. Detailed an individual virtualized program for families with children of ADHD or behavioral issues, made a Super Family's website and Facebook Business page. Yeah. When you're selling high ticket to parents who are higher net worth, you have to elevate the other parents and tell the stories because these parents will do anything for their kids. And I met someone in Seattle this past weekend who does this. In fact, they have They have four locations, the Stowell Learning Center. They're a hundred ten dollars an hour, and they're growing through referrals. It's all parents, word-of-mouth. It's not through traditional advertising, but reviews and all that do matter. And we can see, like, their things, stole learning where you can see what they rank on. Their SEO is kinda weak. Right? They rank on their own name, learning disabilities. Right? Same kind of thing. But it's all based on the stories of other parents. You know that. Let's see what you have. Super families c e h. I got so many tabs open, and my battery's running down. Let's see. Yeah. So this is this is great. You have the stock art of all these photos. I don't or I don't think, these kids. I don't think they're real. Are they? It's Canvas. Canvas. Canvas? Okay. But you don't rank on anything. Oh, I yeah. I don't know how to rank I don't know. You're not doing what we're talking about, which is interview other people, interview these other parents, uplift these parents. You know, Dan Yulin does the same thing. He's I don't have any clearance yet. So I I closed my other office, which wasn't focused on this, on my pediatric office. And so now I'm focusing on this. So I don't have any testimonial people yet. There's my biggest problem, Mike. Okay. Well, that's the chicken and the egg. You you gotta get your first one. And usually through your own personal network is how you get your first one because, you know, every heart surgeon had to have a first patient. Right? You never want what do they call the medical student who graduates last in medical school? Yeah. Still MD. Yes. Doctor. Still doctor. Yeah. But you don't want them to operate now, do you? But that's okay. And if you some people don't like to do this because of their ego, but I'm a big fan of Like, you see me coaching a lot of other agencies and a lot of other coaches, which is weird, like, to be coaching coaches on coaching, but take on a client together. Find someone who is your competitor and say, hey, I'd love to apprentice with you. I'd love to work with you because I don't have the name recognition. I'd be a really great apprentice. You know, the the apprentice model before the US based kind of NBA program came into Vogue in the last hundred years, was all driven by apprentices. You wanted to be a Blacksmith or a cobbler or of an accountant or whatever you learned from someone else and you you know, did your apprenticeship there, and you you should do the same thing. And a lot of agency owners and whoever they apprenticed with me. Because I can give them their first client, and then I'm watching over to make sure it's not a disaster. Right? So they can demonstrate and document that they're winning doing a good job and use that to get more clients. If you're at that stage where you don't have anybody, you need a mentor, somebody who can not tell you what you because you you know what you don't know, but it's what you don't know that you don't know that will kill you. And so the apprentice model, the mentorship coaching model is how you get that. Because all the information information is now free because of Google. And YouTube and chat c p t. You can get that on the internet. You wanna learn how to use this tool or learn how to cook a steak the right way. Like, that's free. But knowing what you don't know, I don't think Google's gonna tell you that. Right? You need someone to look at that. Okay. Lucinda says, you make the sound so simple. It is because it's like gravity. These are rules of the universe. It's not Dennis You and Mark Lach made this up. This I've been doing this for thirty years. I know I don't look that old, but I'm I'm almost fifty. I'm at the trampoline park too. Look, I'm at I'm at the freaking sky zone where they hold birthday parties here. So because Mark Ping me saying, hey, can you do the The thing today, I'm like, yeah, I'm happy to, but I'm gonna be doing it for the trampoline part. Yeah. But you see the coaching model, the the cool thing about coaching, like, I know all these coaches think that they're so different and they're suffering this unique kind of pain No. Coaching is coaching. People hire you because they trust you. They see that you have a clear program, they can see it working for them. They believe that you're an honest, genuine person, and you're there for them. You do not have to be the most expert person in the world because they can go Google that stuff too. So you do it by building relationship and other people can see that you're a good person and you follow through. And if there's something you don't know, then you're surrounded by all these other people who are experts. And that's it. I think co people make it seem like it's this you don't have to pretend to be some superman to make a seven figure business. You really don't. You really just need to create that content and dollar a day, and that's what we're teaching in this program. And that that's what you see here. I didn't get a chance to go through all the I think I got, like, five slides deep before I went into started taking questions and all of it. But look at this. I could probably post this hundred thirty nine page monster in the in the thing in the group. But look, when people are googling for you and And you yeah. I'll just go through the rest of the presentation. So that way, you know, I'm gonna talk really, really fast. Okay? Here we go. Just to just so you, you know, say that Dennis didn't didn't cover the material. So you need to dominate on your name. And when you have co created content and links to you, the SEO authority is good because Google looks for these votes. So if you don't have that, then co create content with these other people demonstrating the result. There's all kinds of tools by crowd Tangle to find where these social shares are coming from. Get another people's podcast interview them? You guys know that I have some very special relationships where I can promote stuff through social media, through tools that no one else has, put them into the group, the Facebook group, you know, our Mark Black group, and then I'll promote that. It's all around these four stages. If you're at the stage with no clients, then interview other people who have served that client or who those clients respect fifteen minute interviews. Don't worry about being fancy with all the podcast equipment and whatever is just literally get on Zoom and just just declare that you have a podcast and you have a podcast. Okay? Don't worry about all this other nonsense that people get hung up on. Okay? I started my podcast, I just decided, you know what? I have a podcast who wants to be on my podcast, and other people wanted to be, and they just no idea. And I didn't have any idea either, but I started interviewing people. Okay? And then you go through these four stages. Organize that content around this topic wheel, which is what the VA's do, and you'll see how these particular articles, like here, I interviewed Caleb. Summarized this thing, and now he's ranking these keywords and he has a d r sixty one link. From blitzmetrics. Blitzmetrics has got a lot of SEO power. For those that do SEO, this is in the top, like, point zero zero zero one percent of websites, very high power. You have that vote for you, you start to rank on things. I repurpose stuff and turn them into tweets, and I I take articles or take videos and chop them up transcribe them so they live on all these LinkedIn. Twitter. Same thing. I'm just repurposed and cross posting it. It's all part of the content factory. Other people they're talking about me? I made a video, and this got post on digital marketing dot org, as you can see, where someone else is sharing it, and then I'm boosting their stuff. Right? Here, literally, I said, I'm taking this Facebook post. Look, I made this Facebook post. Right? Here it is. It's about SEO. And then it got turned into this article on digital marketing dot org. And now I can share the article across all these other places. You see, I took I took one piece of content And I turned it into lots of pieces of content, like Mexican food, you know, the you have beans, chili, rice, cheese, ground chicken, And now you have tostadas and Chiladas, Chalupas, tostadas, like, you know, all that stuff. I I I don't believe Taco Bell's real Mexican food, but when I go to Mexico, I'll just ask I'll piss him off by saying, you'll get our Taco Bell? To get mad. But you you can see I'm repurposing content. I'm constantly elevating other people, and I'm looking at what the SEO impact is, what drive leads and sales. Dollar a day is how I do it. It's testing. Testing testing, testing, testing, especially coaches and consultants. I'm using other people's content. Brian Eisenberg, he's super well known, Golden State Warriors. I'm using what these other people have to say. Over and over. Right? And here's the the six steps. One, digital plumbing, tile your data together, Google Tag Manager, URL parameters. K? Goals? Well, I'm gonna get my first three clients. I wanna grow from ten thousand a month to fifty thousand a month. I wanna be able to not have to work so hard. Need an operations manager. Okay. Whatever it is. But the goals need to be tied back to the data so that way you're not just making stuff up and you can hold yourself accountable. Then it ties to your content because the goals are measuring your content. So when you put content out, the first stage of the ten percent rule like we talked about. But after that, it needs to convert. Right? And you might think what's you know what's good and you don't. You let the data tell you. So I take a long form piece of content, like I interview somebody. The beginning is edification. So in the beginning, hey. Today, in the studio, we're so happy to have Dennis You because blah blah blah blah blah, Okay? There's always edification in the beginning. Then in the middle, you're asking or answering questions, and at the end, you have these different hooks. Where they say some good things and maybe some edification. All long form content can be chopped into these pieces, especially if you're the host. If you're not the host and, hopefully, it's a decent host that interviews you, they'll know how to ask questions in such a way that you can pull out these other components. Is everyone clear like this? This when you take long form content, this is how you chop it into different pieces. Then it gets turned into one minute videos that get repurposed into articles and YouTubes and All that. This is where a VA comes in. You can be the VA first if your time is worth three dollars an hour, or you just, you know, get a certified VA that's gone through this. And you'll see It's what you do. That's step three in content, all the different ways of repurposing content. And then targeting is based on custom audiences, Number, we talked about this rule of ten thing. Right? Why why ten? Well, we need ten percent engagement. One piece of content can be chopped into ten pieces. You know, it's like ten x. These then start spending ten dollars a day. I've got lots of examples of where this has worked not just with important people, but just ordinary people. Right? That's what my ads are. One of these ten ads are a winner to get the ten percent, then I let them run forever. And I continued play Wednesday on to try to find other ones that do better. And this is the whole tools based view of this whole system. And you start out with your podcast. People that are not that well known, so it's medium proof or no proof because you're interviewing someone else, but it's their proof. People that are not as well known on websites, you're not as famous. You're not doing public speaking yet or whatnot. Maybe it's just know, in your bedroom or kitchen table, you're interviewing other people. But as you increase that authority, you start to level up and get more content that you can then play with and repurpose. So then you start to have this portfolio, it's like a stock portfolio, not a crypto one goes down, but a real one that goes up. And you can see that we're amplifying. Right? So digital plumbing, get the goals, the content. Targeting the the systems handle that for us, but you need to know who your core audience is so that, yeah, which really influences your content. That's where the targeting comes in, not that you're micro targeting the ad side. And then amplifying, which is running dollar a, boost your top posts across these different channels, not just Facebook, but mainly Facebook and Google to start. And then you can start tuning. Tuning is applying our framework called MAA, which is how you find winners. Dollar Day is ultimately a testing strategy, but until you get the plumbing in place, have your content out there, you're measuring where it leads are coming from, you figure out what content's resonating the best. You can't really start to optimize. Optimization is the most powerful stage of this whole thing. So I put this whole thing together, and if you want to be in our program, I created this thing that lots of people have come through, but you can just go through all the training as well. That's totally cool too. Come up come to these, you know, group calls if you want. But if you wanna join, it's here at blitzmetrics dot com slash dad. And if you join today, I'll interview you on my podcast, which will give you some credibility. You gotta give me three questions that you wanna be known for. But that's dollar a day. Right? There's the that's the coaching program, but if you want the courses, Those are all in here as well. Any of these courses that you want? It's a course on building courses. Look, here's the dollar a day course. Four ninety seven, but give it to you free. You just have to send a note to Stephanie at blitzmetrics dot com saying, I love Mark Black. And Ryan Nating. And say, I want the dollar a day course. Give it to me for free. I will give it to you. Like any of these courses, we'll give it to you. To want the coaching though, that's blitzmetrics dot com slash d a d. Right? So you I would say, you know, chew choose the thing that you wanna do. Do you wanna start by by going through the courses and the exercises and do it yourself, totally fine. You wanna go through a structured six week program where we help you? That's cool too. So I'll leave it at that. How can I be of service for you guys? You tell me. Can can you put in the chat what it is we're supposed to do to get your course? Message Stephanie at blitzmetrics dot com. I think Ryan put it here in the chat, like, one minute ago. Just Stephanie at blitzmetrics. Yep. There it is. Email stephanie blitzmetrics dot com. Subject line, I love Mark Black. And say, in this in the email, please grant me access to the dollar a day course. Any tips says, Donald, for how to ask for testimonials. You don't ask for testimonials. You say, hey, I'd love to interview you on my podcast as a success story, and I wanna elevate you. Right? Hey, guys. Today, we have David Hamlin, and I've known David Hamlin for a few years. I'm gonna ask him his, like, his best tips on how to find a good black cowboy hat. Like Ed Harris and Westworld. You know, whatever it is, you you wanna have, like, set the right vibe. And then in the course of them telling their story, so what was what was that challenge you faced initially? And what how were you feeling when that happened? And tell me about kind of what was going on in your mind at that point. Oh, I had this problem. And then I worked with Donald, and this is kinda what happened. And, oh, okay. Cool. You did. So what what kinda like walk me through the process of what happened. First, you did this, then you did this, then this happened. And what were some of the challenges you had along the way? Oh, well, we had this challenge and that challenge. Okay. But how'd you overcome them all like this? What other advice would you have for for other people that that are that are, like, in your situation, Donald? What what do you think? Oh, well, I'd I would say, you know, this, this and that. Oh, thank you so much. And, you know, you know, blah blah, but you see what I'm saying? Like, I'm I'm gathering a testimonial, but I'm not but the minute you poison it, by saying, oh, I want a testimonial. And then you put it on your website and it says testimonial from Donald. It's like, you've you've just You might as well put trustworthy person endorsing my product. Like, don't do that. K? You see, I'm asking for a testimonial, but in a way that doesn't sound so, you know what I mean? Because I'm elevating them, and that and no one wants to be sold too. Right? We're all where we can see through that. Right? And if you do want my program, it's blitzmetrics dot com slash dad. If you get it today, you gotta always have a fast acting bonus for people to take action. I'll interview you on my podcast at my expense and promote it at my expense. And how much is it again? Twenty five hundred dollars for six weeks. Now it's if you do that and then it's on me to make sure you're successful. But not, you know, magic wand genie grant every wish. But based on what you have done already, to get more success. Like, the whole point of amplification is what's working well? I wanna get more out of that. Maybe it's your content strategy. Maybe you need to make your first videos. Maybe you need to launch your podcast. Maybe you've never run ads before. Maybe you're scared on Zoom. Whatever it might be. Kurt asked, as you've been coaching coaches about blitzmetrics topics, what do you recommend for coaching training? Coaches suffer from the cobbler's son has no shoes issued. And most of them, I'm not saying people in this group, but most of them talk about stuff. They have no idea. There's no proof. There's no clear structure behind it, or they try to coach everybody because it's on some soft thing, like, how to overcome, you know, fear or something. One needs to be a very specific audience that you have a very specific, clear measurable goal that is easily worth ten thousand twenty thousand dollars to them. Has to be a very specific outcome that's measurable. And other people can say, yeah. You know, David Henlund does that. Like, I I want that same result too. The result has to be super clear, and your path to it has to be clear. Most coaches are not clear because they're, you know, they're solopreneurs, and they they would they need clients so bad. They'll take anybody for anything. Right? So just you gotta, you know, Chick fil a makes chicken sandwiches. Right? Get that niche. Alright. You guys are amazing. Hey. Any questions? Just holler in the group. I monitor that group all the time. Anything I can do for you guys, I mean, we've done Ryan. We've done how many of these gotta be, like, twelve or fifteen by now. Yeah. Anything I can do for you. Happy to share all my knowledge. But you guys as coaches know, share your knowledge for free. Charge for your time. For your value. Right? Don't be ashamed of your value. Awesome. You're the best. Yeah. You got the shorten the gap Facebook group. See you guys all there. Alright, guys. Love you all.