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Examining How the Verizon Partner Network Supports its Members with Mark Tina

A telecom channel chief explains how organizational restructuring strengthens partner ecosystem resilience during industry transformation

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By Software And Technology · Mark TinaPartnersTelecom IndustryVerizon
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A telecom channel chief explains how organizational restructuring strengthens partner ecosystem resilience during industry transformation

The support systems within partner networks are more crucial than ever as the telecommunications industry witnesses more and more shifts in its landscape. To discuss this on an episode of The Verizon Partner Network, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business, provided an outlook into how Verizon is enhancing support for its members.

Strategic investments and organizational changes within the Verizon Partner Network is paramount.
— Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business

Tina illustrated that strategic investments and organizational changes within the Verizon Partner Network is paramount. He also discussed the integration of various elements of the channel, including business agents, alternate channel distribution, telemarketing, door-to-door distribution, and mobility co-sell programs. The overarching aim, as discussed by Tina, is to create a more integrated, efficient, and supportive network, offering robust support and growth opportunities for its members across the nation.

Video TranscriptExpand ↓

So we've made a lot of investments recently in the partner program. What I'm most excited about is in my new organization, we have finally brought together all elements of the channel. So we have our business agents, our alternate channel distribution, which is outbound telemarketing and door to door distribution. We also have our mobility co sell program, which as our VADs and our VARS, which we work with on a daily basis and a co cell motion. And in order to really pull that together, we've also included our indirect to business point, which is our business agents that we sell through brick and mortar over five thousand doors throughout the nation. So by pulling this channel together, We're seeing synergies. We're seeing cohesion. We've got a very strong leadership team in place. And we're working hand in hand also with our direct sales teams. We all report into our CRO, Aparnaker. And so there's a lot of great synergy across the business units.

About the author

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Software And Technology

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Software And Technology