Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Constructing 100 MW of AI Infrastructure: How Applied Digital Built for the Future in Ellendale

The construction of a 100 MW AI data center at Applied Digital's Ellendale site exemplifies rapid infrastructure development with a focus on AI. The project utilized off-site prefabrication and a community-centric approach to support the construction in rural North Dakota. The facility is purpose-built for high-density AI workloads, emphasizing integration with the local community.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Applied Digital on MarketScale.

By Software And Technology · 100 MwAi InfrastructureAi WorkloadsBrad Barton
Share

Key takeaways

01

The Ellendale site transformed from wetlands to a 100 MW campus in under a year.

02

The site is engineered for high-density, liquid-cooled AI workloads.

03

Community integration was prioritized, supporting local businesses and workers.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

As demand for artificial intelligence continues to soar, the AI infrastructure needed to power it is scaling just as rapidly. A 2024 report from the International Data Corporation (IDC) forecasts that global spending on AI infrastructure will exceed $200 billion by 2028, driven by an explosion in compute-heavy applications like large language models and real-time inference systems. AI workloads are reshaping how and where data centers are built—and how fast they must come online.

Global spending on AI infrastructure will exceed $200 billion by 2028, driven by an explosion in compute-heavy applications like large language models and real-time inference systems.

So what does it take to construct a 100 MW AI data center—at speed, in a remote location, and with the future of AI in mind?

This episode of Architects of Acceleration, hosted by Philbert Shih (Founder and Managing Director, Structure Research), dives into that very question. Philbert is joined by Brad Barton (EVP of Development, Applied Digital), Derek Hoeschen (Project Executive, McGough Construction), and Chris Schuler (Owner, Century Builders) to unpack the planning, execution, and coordination behind Applied Digital's bold Ellendale campus build in North Dakota.

Key Takeaways

  • Rapid Build, Rural Location – The Ellendale site went from wetland to a functioning 100 MW campus in under a year. Strategic use of off-site prefabrication, a multi-contractor approach, and winter-hardened construction tactics made it possible.
  • Purpose-Built for AI – Unlike traditional data centers, this facility is engineered for high-density, liquid-cooled AI workloads, supporting floor loads of 400 lbs/sq ft and accommodating 1,500 pieces of specialized equipment.
  • Community-Centric Construction – Applied Digital prioritized community integration from the start, coordinating with local leaders, investing in area businesses, and providing housing and infrastructure to support over 600 workers in a town of just 900 people.

Brad Barton is a seasoned construction and real estate development leader with over a decade of experience delivering large-scale data center and commercial projects. He currently serves as Vice President of Construction at Applied Digital, where he leads high-impact builds in the digital infrastructure sector. His previous roles at DPR Construction and Stream Data Centers highlight his expertise in design management, MEP systems, and mission-critical facility execution..

Derek Hoeschen is a veteran construction leader with over 25 years of experience spanning roles from tradesperson to executive. He has led major projects across sectors such as data centers, government, industrial, and hospitality, with expertise in contract administration, project planning, and team leadership. Currently serving as Project Executive at McGough, Derek is recognized for delivering complex national builds with precision in scheduling, budgeting, and execution.

Christopher Schuler is the Owner and CEO of Century Builders, a general contracting firm specializing in commercial and residential construction. He led the team that built the precast concrete shell for Applied Digital's 100 MW high-performance computing facility in North Dakota. Schuler is recognized for his expertise in coordinating local trades and delivering complex infrastructure projects on tight timelines.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Nevco’s Smyrna Customer Case Pairs Sports Streaming With Sponsorship Funding

Nevco’s announced seven-field Smyrna deployment combines streaming, scoring and sponsorship funding. The case highlights questions AV buyers should ask about operating costs, sponsor commitments and measurable results.

  • 01Nevco describes a sponsorship-funded streaming and scoring deployment across seven Smyrna fields, planned for fall 2026.
  • 02HometownLive platform options and school-athletics practitioner guidance provide context, not proof of Smyrna’s financial results.
  • 03AV buyers should assess operating costs, sponsor obligations and measurable performance alongside the equipment.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

SA
Software And Technology
PS
Philbert Shih

Founder and Managing Director

Structure Research

BB
Brad Barton

EVP of Development

Applied Digital

Brad Barton is a seasoned construction and real estate development leader with over a decade of experience delivering large-scale projects.

DH
Derek Hoeschen

Project Executive

McGough Construction

CS
Chris Schuler

Owner

Century Builders

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512