Skip to content
MarketScale
Demo
‹ Back to IndustriesProfessional AV

Building Community and Showcasing Innovation at Coupa’s Sydney World Tour

Coupa’s Sydney World Tour highlighted the power of community, showcasing AI-driven features and fostering collaboration among attendees. The event was rich with networking opportunities and shared strategies for supply chain challenges. Akshay Bhatia, a PGA pro, further enriched the event with lessons from his sport.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Coupa on MarketScale.

By Coupa · Ai-driven SolutionsCommunityCoupaInnovation
Share

Key takeaways

01

Coupa's event focused on AI-driven features and community building.

02

Attendees collaborated on supply chain strategies.

03

Akshay Bhatia shared insights from golf relevant to business.

Coupa’s Sydney World Tour showcased more than just product updates—it revealed the power of community. Attendees from across Australia and New Zealand came together not only to explore Coupa’s latest AI-driven features but also to trade strategies for tackling shared supply chain challenges. Beyond the keynotes and customer spotlights, the event’s heartbeat was in the connections forged among peers navigating similar journeys. In a setting that balanced insightful learning with vibrant networking, Coupa underscored that innovation thrives best when fueled by collaboration.

Coupa

Part of this channel

Coupa

Total spend management built on community-powered AI

Visit the channel

About the author

C
Coupa

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Professional AV expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

C
Coupa
Company
AB
Akshay Bhatia

PGA pro and brand ambassador

Coupa

Akshay Bhatia is a PGA professional and brand ambassador for Coupa. He shares lessons from golf that emphasize precision, discipline, and strategy.

For Professional AV teams

See how Professional AV teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Professional AV

Professional AV hubMore expert Professional AV coverage.Explore →Customer Stories & Case StudiesTurn integrator wins into proof.Explore →BosePro audio discovered organically.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512