Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove

In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends.

The witty disc jockey has developed a cult following in Dallas due to his creativity that began at local sports radio station The Ticket, where he was a board operator known for timely audio drops during the station’s flagship programs.

Today, like a composer looking down on the crowd from his booth behind section 110, Gruber plays a large role in directing the mood of the crowd through his sound.

A close relationship with the video team helps Gruber, more commonly referred to as ‘Grubes’, match the perfect songs with the right moments, and people have noticed.

During a Stars game several years ago, Grubes played exclusively Nickelback songs during the second period, a band that evokes strong feelings to say the least. The crowd quickly caught on to the stunt, as did national media outlets like CBS and FOX.

With breaks in play happening almost by the minute, Grubes is an integral part of the atmosphere at the American Airlines Center. Whether the crowd needs motivation or some relief, Grubes has been lauded for always making the right choice in any situation, even if that means leaning on Nickelback just to get a laugh.

Be sure to catch up on all of the episodes

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512