What Lies Ahead in B2B Social Media Marketing?
The B2B tech landscape is rapidly evolving as companies strive to meet the increasing demand for digital connectivity and robust technological tools. Social media marketing is becoming a key strategy as companies look to maintain their growth momentum post-pandemic. Experts suggest a strong push in digital marketing is necessary to sustain growth.
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Key takeaways
B2B tech companies experienced explosive growth due to heightened demand for remote connectivity and robust networks.
With the pandemic subsiding, B2B companies need to leverage social media marketing to continue their growth momentum.
Digital marketing interest surged as businesses recognize the necessity for a strong digital presence.
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Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more.
Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace and market themselves effectively, particularly on social media?
To find out, Voice of B2B Daniel Litwin invited Tracey Fudge, Founder of The Thrive Agency, onto this episode of MarketScaleTV.
Thrive Agency is a full-service digital marketing agency focused on eCommerce and B2B development services.
Litwin and Fudge chatted social media marketing trends and strategies for the B2B tech players that have seen so much explosive growth and the future of B2B digital marketing.
Fudge said she’s seen a huge surge in interest in digital marketing after a year where, despite growth, uncertainty put some of these initiatives on the back burner in favor of a focus on the services, themselves. Companies had customers looking to upgrade their tech capabilities fall into their laps, but it’s now time to sustain that momentum with a concerted effort.
“Last year, everybody was so freaked out that everybody froze,” Fudge said. “On one hand, you know that it’s digital-only, now … However, people have really embraced [social media and digital] this year. We have been slammed with opportunities.”
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About the author
Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.
