Digital Marketing Strategies

Interaction to Satisfaction: Why customer engagement matters now more than ever

Finding key engagements to develop and strengthen the relationship with your customers is vital to building a successful and reputable business. Host of Fiberside Chat, Tyler Kern, welcomed guests Ashlee Hornbuckle, Marketing Manager at 3-GIS, and Steve Seagraves, Instructional Designer at 3-GIS, to discuss setting customer-centric initiatives. “In this industry, I would say the majority…

What Lies Ahead in B2B Social Media Marketing?

Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace…

MarketScale Industrial IoT 01/10/19: Beacon Technology & Private LTE

This week’s episode of the MarketScale IoT podcast features conversations with two industry experts who are using their knowledge to bring innovation to the industry. Correspondent Shelby Skrhak caught up with David Gilley, the Assistant Vice President of Business Development and Strategy at Encore Networks. He discusses the use of private LTE networks by…