Customer Engagement

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency. They delve…

Driving More Honest Discussions in IoT

The Automation industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues. To promote more authenticity and customer-centricity, it is important to be part of the conversation and show up with good intentions. Community building is essential for success, and the industry can learn from…

Interaction to Satisfaction: Why customer engagement matters now more than ever

Finding key engagements to develop and strengthen the relationship with your customers is vital to building a successful and reputable business. Host of Fiberside Chat, Tyler Kern, welcomed guests Ashlee Hornbuckle, Marketing Manager at 3-GIS, and Steve Seagraves, Instructional Designer at 3-GIS, to discuss setting customer-centric initiatives. “In this industry, I would say the majority…

What Lies Ahead in B2B Social Media Marketing?

Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace…

Tank Talk: Keeping Goals Realistic Has Helped Titan Cloud Software Stay Strong Despite the Shutdown

Very few companies are coming out of the COVID-19 pandemic stronger, but some have done the right things during the pandemic to position themselves to grow as we approach a new normal. Titan Cloud Software Chief Revenue Officer John Donnelly III is confident Titan is one of those groups. With many employees already working…

DSE 2019: The Vital Signs Behind the Digital Signs

If DSE 2019 proved one thing last week it is that there is far more to digital signage than physical screens. The displays continue to get bigger, brighter and better, but there is far more to them than their pixel pitch nowadays. IoT As IoT continues to get more refined, digital signage technology will…