How Samsung Pulled Off Unpacked 2019
Samsung's Unpacked 2019 event on February 20 was crucial for the company to maintain its reputation and was supported by Brown Pelican WiFi to ensure seamless connectivity for attendees. The successful event showcased five major Samsung Galaxy products, including the Galaxy Fold, without any connectivity issues.
This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).
Key takeaways
Samsung's Unpacked 2019 event relied on reliable network management to prevent negative publicity.
Brown Pelican WiFi deployed 60 access points to provide a seamless network experience for over 3,000 attendees.
The successful event featured five major products and had no reported connectivity or streaming issues.
Get featured
Want to get featured in MarketScale Industrial IoT?
Create a free MarketScale workspace and get your company's expertise featured across our Industrial IoT coverage. No credit card, no demo required.
If a live event runs into issues, it is embarrassing for all involved. When Samsung held its signature reveal event, Unpacked 2019, on February 20, it could not afford to have any negative publicity overshadow the unveiling of the products that it expects to drive sales this year.
“When we’re at an event like this, a product launch, something that’s ground breaking and going to change the industry, there are no second chances. We have got to get it right regardless of any problems that get thrown at us,” Brown Pelican WiFi CEO Marybeth Hall said.
Samsung partnered with Brown Pelican WiFi to ensure that the 3-4,000 people in attendance at the Bill Graham Auditorium in San Francisco could access their own personal area network. This allowed everyone to have a customized experience at the show and provided security to the network that would otherwise not be possible.
The hardware that makes the this possible must be reliable and capable of hosting thousands of users simultaneously, while also providing fast connectivity speeds.
“We have about 60 504 access points deployed in there. They’re under the seats. For it to be right, we’ve got to make sure everything is where it needs to be,” Hall said before the event. “We’ve got to deliver the network to the people, not expect them to go where the network is.”
The partnership proved to be successful. The event, which revealed five major Samsung Galaxy products including the new Galaxy Fold, had no reported connectivity or streaming issues.
For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Your experts belong here
Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.
Plant and controls buyers research deep before contact, and your engineers get to shape that research.
About the author
