Virtual Physical Therapy and the Changing Landscape of Athlete Care

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering for road races, marathons, and endurance events each year. The stakes are clear: more active people means more preventable injuries—and a growing need for smarter, longer-term rehabilitation models, including the rise of virtual physical therapy.

As healthcare delivery shifts beyond the walls of traditional clinics and more athletes push their physical limits, a new question emerges: when pain starts limiting performance, is it time for physical therapy—and what role can a virtual physical therapy model play in building long-term durability?

Welcome to Get Vertical! In the latest episode, host Mike McCalley sits down with Kameron Harder, founder of Ridge Athletics, to explore the evolution of physical therapy from insurance-driven clinic models to fully digital, performance-based programming. The conversation covers Harder’s journey from injured runner to Doctor of Physical Therapy, his decision to leave traditional practice, and why he believes virtual care can deliver equal—or better—long-term outcomes for athletes.

Throughout the conversation, Harder explains how insurance reimbursement pressures have forced many clinics to increase patient volume, limiting one-on-one time and long-term follow-up. In contrast, his virtual model focuses on customized strength programming, functional assessments, and sustained guidance beyond the typical 8–12 visit discharge cycle.

The main topics of conversation…

Why traditional insurance-based physical therapy often prioritizes symptom relief over root-cause correction—and how that affects long-term durability.

The leap from in-person clinic ownership to a fully virtual practice serving athletes globally.

When runners, endurance athletes, and active professionals should seek help instead of pushing through recurring pain.

Harder is a Doctor of Physical Therapy and endurance athlete based in Flagstaff, Arizona. He has served the athletic community since 2017, working with runners, recreational athletes, and competitive endurance performers. After years in traditional clinical settings, he founded Ridge Athletics in 2022 to provide more individualized, performance-driven care. His expertise includes orthopedic rehabilitation, strength training for runners, and long-term injury prevention programming delivered through a fully digital platform.

Article written by MarketScale.