The Future of Primary Care: Shifting from Transactional to Relational Models with Dr. Rushika Fernandopulle
Nontraditional providers are poised to reshape primary care by prioritizing deep patient relationships over quick transactions
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Key takeaways
Nontraditional providers are poised to reshape primary care by prioritizing deep patient relationships over quick transactions
Free workspace
Turn your Healthcare expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
According to a study, the future of primary care in the United States could undergo a major overhaul by 2030, with nontraditional providers like advanced primary care (APC) providers, retailers, and payers expected to capture around 30% of the market. Amid a growing movement towards a more patient-centered approach to primary care, Dr. Rushika Fernandopulle is leading the charge with a model that focuses on relationships rather than transactions. But what does this new model look like, and how can it transform the current healthcare landscape?
The future of primary care in the United States could undergo a major overhaul by 2030, with nontraditional providers like advanced primary care (APC) providers, retailers, and payers expected to capture around 30% of the market.
This question is at the heart of the latest episode of Tuesdays With Morrisey, where host Adam Morrisey sits down with Dr. Fernandopulle to explore the future of primary care. The conversation delves into the limitations of the current system, the principles of a relationship-based model, and the challenges and opportunities in implementing such a change.
Key points of discussion include:
- The need for a shift from a transactional to a relational approach in primary care.
- The role of team-based care and technology in enhancing patient outcomes.
- Strategies for patients to advocate for better care and support the evolution of primary care.
Dr. Rushika Fernandopulle is a respected figure in the healthcare industry, with a background as an attending physician at the Massachusetts General Hospital, a faculty member at Harvard Medical School, and co-founder of Iora Health. His work has been instrumental in challenging the status quo and pushing for a more humane and effective healthcare system.
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
About the author
Strategic thinker, continuous learner, and connector. Experience working with high growth and established businesses in strategic, financial, managerial, and operational capacities. Track record of excelling amidst ambiguity, across differences and in a variety of industries and environments. Adam is currently Vice President of Sales and Marketing at Shipshape, a rapidly growing start-up out of Austin, TX focused on helping homeowners monitor and maintain the critical systems of their homes through the application of AI and IOT technologies, with the ultimate goal of making homes smart enough to take care of themselves. Shipshape empowers homeowners with powerful data to help them make smarter decisions about their home and connect them to other service providers in the home support industry. In Adam’s role, he seeks win-win outcomes with strategic partners in the service contractor, manufacturer, insurance, real estate, energy, and smart home sectors. Prior to Shipshape, Adam was a Director at Trumont Group, a privately held investment firm with offices in Dallas and Phoenix. Adam attended Miami University (Ohio) and started his career at PwC. In the community, Adam works closely with Big Brothers Big Sisters, Beyond the Ball and Social Venture Partners. In his free time, Adam enjoys reading, writing, traveling and hosting the "Tuesdays with Morrisey" podcast which facilitates conversations with authors, entrepreneurs and thought-leaders.
