Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Geisinger Takes Aim at Rural Patient Transportation Issues with Pilot Program

Danville, Pennsylvania-based Geisinger has created a transportation program with rabbittransit, a public transportation provider for patients in York, Pennsylvania, who need help getting to and from medical appointments. The pilot program was announced by Jaewon Ryu, MD, executive vice president and CMO of Geisinger at a company-sponsored event earlier this month. Geisinger is proposing two…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Danville, Pennsylvania-based Geisinger has created a transportation program with rabbittransit, a public transportation provider for patients in York, Pennsylvania, who need help getting to and from medical appointments.

The pilot program was announced by Jaewon Ryu, MD, executive vice president and CMO of Geisinger at a company-sponsored event earlier this month. Geisinger is proposing two pilot transportation projects: an urban program in northeast Pennsylvania and a rural program in central Pennsylvania, both made possible by community partnerships.

A referral from staff will initiate the process, after which a mobility manager will review and assess the information and screen the applicant. The health system will then send trip requests and reserve rides for patients via phone, form, or digital portal, and staff will perform follow-ups at three months and six months to assess client needs.

Geisinger also plans to extend transportation options for nonclinical, health-related activities, such as obtaining social services, getting to grocery stores, traveling to a pharmacy to pick up medication, or applying for government benefits.

Spurred by a tremendous rate of appointment no-shows, Geiser sought solutions in spite of the challenges of creating and managing a transportation program like this one.

The first pilot will hit the streets of Pennsylvania in April. 

Read more at Becker’s Hospital Review

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

FDA clears UpDoc's LLM diabetes app, grants Aidoc breakthrough status as clinical AI crosses new regulatory thresholds

FDA clears UpDoc's LLM diabetes app, grants Aidoc breakthrough status as clinical AI crosses new regulatory thresholds

UpDoc has received FDA clearance for its LLM-driven diabetes management app, while Aidoc has been granted breakthrough device status for its AI-drafted radiology reports. This marks a significant milestone as clinical AI applications continue to gain regulatory approval and recognition. The advancements showcase the potential of AI in improving healthcare management and diagnostic processes.

  • 01UpDoc's diabetes management app receives FDA clearance.
  • 02Aidoc achieves breakthrough device status for AI radiology reports.
  • 03Regulatory milestones highlight AI's growing role in healthcare.

Jul 13, 2026

Cedars-Sinai's CDAIO on healthcare AI's second wave: workforce transformation, not just productivity

Cedars-Sinai's CDAIO on healthcare AI's second wave: workforce transformation, not just productivity

The chief data and AI officer at Cedars-Sinai discusses the evolving role of AI in healthcare. While the first wave of AI focused on enhancing productivity, the second wave is expected to transform job roles and the workforce structure. This shift indicates a deeper integration of AI technology in healthcare operations.

  • 01First wave of AI increased productivity in healthcare.
  • 02Second wave aims to restructure job roles.
  • 03AI will deeply integrate into healthcare operations.

Jul 13, 2026

Automation adoption gap widens in US manufacturing as medtech presses ahead

Automation adoption gap widens in US manufacturing as medtech presses ahead

Automation in US manufacturing lags, with 80% of factories lacking automation tools. In contrast, medtech manufacturers are advancing with technologies like micro-molding and ultrasonic welding. This disparity highlights a growing gap in technology adoption across different sectors.

  • 0180% of US factories have no automation.
  • 02Medtech manufacturers are investing in automation technologies.
  • 03There's an increasing divide in technology adoption across industries.

Jul 12, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512