Skip to content
MarketScale
‹ Back to IndustriesHealthcare

The ABCs of Emerging Digital Communication Technologies

Doug Bannister, Founder and Chief Technology Officer of Omnivex Corporation, started his company in 1991. There’s been a considerable transformation of technology in those near 30 years, and Bannister’s got a great handle on looking down the road, assessing the future of technology and determining which technologies work and which ones don’t. Host Tyler…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share
The ABCs of Emerging Digital Communication Technologies

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

Doug Bannister, Founder and Chief Technology Officer of Omnivex Corporation, started his company in 1991. There’s been a considerable transformation of technology in those near 30 years, and Bannister’s got a great handle on looking down the road, assessing the future of technology and determining which technologies work and which ones don’t.

Host Tyler Kern sat down with Bannister to explore some emerging digital communication technologies that have people excited.

A few hot topics Bannister dove into were blockchain, machine learning, Artificial intelligence, IoT and edge computing. With blockchain, companies are partnering together to put health records online using this secure method. Kern noted there is a lot of misunderstanding about the differences between blockchain and bitcoin.

“The same way email is an application, and the internet is the underlying technology, so too is the relationship between bitcoin and blockchain,” Bannister said. “Bitcoin is the application, and blockchain is the underlying technology that makes it possible.”

What about artificial intelligence (AI) and machine learning? Are these two interchangeable terms? Bannister believes they’re two distinct things.

Artificial intelligence is the technology that makes machines look like they’re doing something and appearing smart, while machine learning, algorithms and systems improve machine performance over time with experience. Bannister said machine learning capabilities get pretty advanced.

With the internet of things, or IoT, Bannister said people might think of IoT as controlling a light switch or thermostat, but it is much more.

“IoT can control your environment, but it can also collect information from your environment.”

A great example is today’s sensor-filled automobiles that provide essential data to both the owner of the car and the manufacturer who can use this data to improve future vehicles and quickly run diagnostics when something isn’t working in the car.

For the latest news, videos and podcasts in the Software and Technology Industry, be sure to subscribe to our industry publication.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Siemens Healthineers and Cleveland Clinic sign a 10-year alliance as ambient AI reshapes the EHR debate

Siemens Healthineers and Cleveland Clinic sign a 10-year alliance as ambient AI reshapes the EHR debate

Siemens Healthineers and Cleveland Clinic have entered into a 10-year alliance focusing on ambient AI and its integration into electronic health records (EHR). This partnership aims to enhance healthcare delivery systems and streamline clinical processes through advanced technology.

  • 01Siemens Healthineers and Cleveland Clinic have formed a 10-year partnership to explore ambient AI in healthcare.
  • 02The alliance focuses on transforming electronic health records (EHR) with the integration of new AI technologies.
  • 03The partnership aims to improve healthcare delivery and streamline clinical processes.

Aug 9, 2026

A Physician Entrepreneur's Journey in Specialty Care Expansion - Dr. Joe Pazona, CEO of VirtuCare

Dr. Joe Pazona shares insights into his journey as a physician entrepreneur focusing on specialty care expansion. He highlights the challenges and strategies involved in growing a healthcare business. The discussion offers valuable lessons for other healthcare professionals looking to innovate and expand in their practices.

  • 01A physician entrepreneur focuses on specialty care expansion.
  • 02Innovative strategies are necessary for growth in healthcare businesses.
  • 03Lessons from healthcare leaders can help others in the industry.

Aug 8, 2026

"Biotech in the Balance" - Dr. Jeremy Levin, author and Chair of Ovid Therapeutics

The article 'Biotech in the Balance' features insights from Dr. Jeremy Levin, the Chair of Ovid Therapeutics. It explores the current state and future prospects of the biotech industry in balancing innovation and regulation.

  • 01Dr. Jeremy Levin is the Chair of Ovid Therapeutics.
  • 02Balancing innovation and regulation is a key challenge in the biotech industry.

Aug 8, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512