Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Coaching is For More Than Just Sports. Healthcare Professionals Need it, Too.

Today’s healthcare professionals are dealing with a plague of their own: burnout. It’s a stressful industry with lots of ups and downs. There are many methodologies and strategies to help combat this and build resiliency, but often they don’t hit the mark; the reality is that professionals are leaving the field. On today’s episode,…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

Today’s healthcare professionals are dealing with a plague of their own: burnout. It’s a stressful industry with lots of ups and downs. There are many methodologies and strategies to help combat this and build resiliency, but often they don’t hit the mark; the reality is that professionals are leaving the field. On today’s episode, we explore a new type of healthcare training, Care Team Coaching, that uses positive reinforcement and strength-based development to support care professionals, and is a methodology that can have immediate results.

Today’s guest, Janiece Gray, CEO & Founding Partner of DTA Associates, has a long history of healthcare expertise, beginning her career as a social worker then pursuing a master’s degree in healthcare administration, which led her to be involved in the patient experience.

“About 10 years ago, I was working for a healthcare organization, and they had all this data related to the patient experience but weren’t sure what to do with it, so I dug in,” Gray said.

Her desire to help people came full circle in realizing how significant the patient experience is and how it can be improved, which brought her to Care Team Coaching and the desire to look for a better way to enhance the patient experience by supporting healthcare professionals.

“What I found was that training in a classroom setting, although necessary, isn’t sufficient. Real-time observations shared with the healthcare provider and one-on-one feedback take this to the next level. We’re with these clinicians for a few hours observing interactions and then able to deliver specific recommendations so they can improve,” Gray said.

This type of coaching is unlike any other kind of professional coaching in that it’s usually a one-and-done type of event. Clinicians receive verbal feedback and a written report based on the observation, with a coaching approach that emphasizes honesty, constructive criticism, and empowering patients through the physicians.

“Another difference is that the patients really set the agenda of what’s to be discussed, whereas, with something like executive coaching, the person being coached gets to do that,” Gray said.

Give the podcast a listen to learn more about the implementation process of Care Team Coaching, how it really works, how coaches are trained and formed, and why Gray says it’s making a tangible difference in healthcare.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

NICE recommends Enhertu for HER2-low advanced breast cancer in England

NICE recommends Enhertu for HER2-low advanced breast cancer in England

American Pharmaceutical Review reported that NICE has recommended AstraZeneca and Daiichi Sankyo’s Enhertu for routine NHS use in people with HER2-low advanced breast cancer, following a commercial agreement and updates to NICE’s methods under the U.K.-U.S. Pharmaceutical Pricing Agreement.

  • 01NICE tied the reversal to 2026 changes: higher cost-effectiveness thresholds that took effect in April and a new quality-of-life assessment method published Aug. 27, 2026.
  • 02Access planning still varies by nation: Fierce Pharma reported Wales requires funding within 60 days of final guidance, while Scotland and Northern Ireland follow separate processes.

Sep 21, 2026

Eli Lilly’s $6.5B Houston Bet Highlights U.S. Pharma Reshoring

Eli Lilly’s $6.5B Houston Bet Highlights U.S. Pharma Reshoring

Eli Lilly is investing $6.5 billion in a Houston manufacturing facility set to open around 2030, primarily to scale production of Foundayo, its oral GLP-1 treatment. The project signals a broader shift in U.S. pharmaceutical manufacturing reshoring and underscores the supply chain challenge of forecasting demand and building capacity years in advance for breakthrough therapeutics.

  • 01Eli Lilly commits $6.5 billion to a Houston pharmaceutical manufacturing facility due for completion around 2030, one of the largest single U.S. pharma production investments in recent years
  • 02GLP-1 demand forecasting remains highly uncertain: Lilly's CEO noted that one-third of new GLP-1 pill patients are now choosing Foundayo, illustrating fast-moving market share shifts that complicate production planning years in advance
  • 03Houston's selection reflects industrial capacity and workforce depth, positioning the region as a biomanufacturing corridor and creating long-term hiring demand in engineering, quality control, and skilled trades

Sep 21, 2026

Waiting for perfectly clean data is stalling healthcare AI, not protecting it

Healthcare organizations often delay AI initiatives waiting for perfectly clean data, but this assumption no longer holds: reliable subsets and synthetic data allow projects to start now while data work continues in parallel. Success requires starting with business outcomes rather than technology capabilities, and embedding governance in product strategy before implementation, not after.

  • 01Waiting for 100% clean data is effectively a decision never to start; hospital AI projects can begin on reliable data subsets while quality work continues in parallel.
  • 02Frame AI decisions around business outcomes (revenue growth, cost reduction, competitive advantage, new products, or ecosystem influence) rather than asking what AI can do.
  • 03Governance should be part of product strategy before design or purchase, especially as agentic AI takes actions—such as handling many revenue-cycle denials—while routing the rest to humans.

Sep 21, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512