Skip to content
MarketScale
Demo
‹ Back to IndustriesFood & Beverage

Watch: Food truck trends to watch in 2018

Food trucks around the country are looking to break big and set themselves apart with these 4 trending strategies. Private events: Profitable and great for branding, private event guest sales are high-revenue and good for gaining new fans. Office Lunches: Food trucks are gravitating toward office buildings and corporate campuses for a guaranteed lunch hour….

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Food trucks around the country are looking to break big and set themselves apart with these 4 trending strategies.

  1. Private events: Profitable and great for branding, private event guest sales are high-revenue and good for gaining new fans.
  2. Office Lunches: Food trucks are gravitating toward office buildings and corporate campuses for a guaranteed lunch hour.
  3. Unique Food: Unconventional menu items are taking off, with trucks offering free samples to help customers take the leap.
  4. Partnerships: Trucks are working alongside established brands while using creative marketing tools to generate buzz and brand smarter.

For more information on Food Trucks, and how they can help improve your brand be sure to check out On The Move Trucks.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Why shrink sleeves and premium packaging win shelf battles for brands

Why shrink sleeves and premium packaging win shelf battles for brands

Resource Label Group discusses the benefits of shrink sleeves and premium packaging for brands aiming to enhance shelf presence. These packaging solutions help brands stand out by offering customization and visual appeal. Their effectiveness in brand differentiation and consumer engagement is emphasized.

  • 01Shrink sleeves and premium packaging enhance brand visibility on shelves.
  • 02Customization options make brands stand out.
  • 03Packaging plays a crucial role in consumer engagement.

Jul 13, 2026

Why shrink sleeve packaging must align with your brand identity

Why shrink sleeve packaging must align with your brand identity

The importance of aligning shrink sleeve packaging with brand identity is highlighted, emphasizing its role in customer perception and brand consistency. This process involves ensuring that the packaging design, colors, and messaging are synergistic with the overall brand image. Consistently aligning packaging with brand identity helps enhance market presence and consumer trust.

  • 01Aligning shrink sleeve packaging with brand identity is crucial for brand recognition.
  • 02Colors, design, and messaging on packaging should reflect the brand's image.
  • 03Consistent packaging enhances market presence and consumer trust.

Jul 13, 2026

Shrink sleeve packaging: winning the shelf before winning the sale

Shrink sleeve packaging: winning the shelf before winning the sale

The article discusses the importance of shrink sleeve packaging in the food and beverage industry. It highlights how shrink sleeve packaging helps products stand out on store shelves and can influence purchasing decisions. By focusing on visual appeal, brands can increase their chances of sales success.

  • 01Shrink sleeves enhance product visibility on shelves.
  • 02Visual packaging can influence consumer purchasing decisions.
  • 03Effective packaging is crucial in the food and beverage sector.

Jul 13, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For Food & Beverage teams

See how Food & Beverage teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Food & Beverage

Food & Beverage hubMore expert Food & Beverage coverage.Explore →Customer Stories & Case StudiesTurn supply-chain wins into proof.Explore →AMAG Studio DayOne production, 20–30 clips.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512