Skip to content
‹ Back to IndustriesFood & Beverage

Fermenting Their Place Into History

The upcoming MarketScale ‘American Craft’ series is showcasing some of the nation’s top craft breweries to discover how they disrupted a market long dominated by international conglomerates. Our first multi-media installment takes a look at Anchor Brewing in San Francisco, Calif. Anchor Brewing in San Francisco, Calif. has one of the most unusual brewing…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from Perpetual Group on MarketScale.

·
Share

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The upcoming MarketScale ‘American Craft’ series is showcasing some of the nation’s top craft breweries to discover how they disrupted a market long dominated by international conglomerates. Our first multi-media installment takes a look at Anchor Brewing in San Francisco, Calif.

Anchor Brewing in San Francisco, Calif. has one of the most unusual brewing methods in the country. Its fermentation process is built into a unique clean-room with four large shallow containers that each hold close to 100 barrels of beer. The expansive tubs are used to encourage more activity within the wort, soon to be beer.

This method is specific to the Bay Area. The region’s first brewers, at the turn of the 20th century, had to alter their process to address one big issue: the dearth of ice and refrigeration.

Today’s standard brewing process includes boiling a mixture of water, yeast, and hops, called wort, then bringing the temperature down rapidly. The preferred method of rapid cooling involves submerging the container into ice, or if it is a bigger batch of beer, using refrigeration techniques. However, in the late 1800s, both were hard to come by in the newly settled San Francisco area.

One of the ways Brewers improvised was by rethinking the fermentation process. Instead of closed vertical containers, they designed big, shallow open ‘coolships’ on top of rooftops, which let the ocean breeze do the work of cooling the beer. This process created an immense amount of steam, which prompted its nickname, steam beer.

For nearly 70 years, Anchor Brewing used the rooftop method of brewing.

“It is hard to imagine that some amount of seagull [excrement] didn’t end up in the batch,” current Anchor Brewmaster Scott Ungermann admits.

Eventually, the questionable sanitation conditions of brewing beer on rooftops would have to change to save the beer. During the 1960s, Anchor was building a reputation as, “a quirky little brewery that had inconsistent beer,” according to Ungermann.

Shuttering its doors seemed imminent until Fritz Maytag bought the brewery so he could continue to drink his favorite beer.

Maytag spent several years studying and perfecting the process of steam beer, which included moving to a bigger facility and bringing the fermentation process inside to maintain a consistent temperature throughout the process.

This temperature is the same today, and immediately noticeable when stepping into the fermentation room. Visitors are met with a 60-degree chill, which is symbolic of the average temperature of San Francisco.

“It allows the fermentation [process] to free-rise in temperature. The yeast will naturally heat up as fermentation takes off,” Ungermann said.

The activity of the yeast in the wort forms a head of foam at the top. The sides of the tank will be warmer (roughly 70-72 degrees) than the air in the room because of the chemical activity in the wort.

https://marketscale.com/wp-content/uploads/2018/08/FERMENTING-THEIR-PLACE-INTO-HISTORY.webp

https://marketscale.com/wp-content/uploads/2018/08/FERMENTING-THEIR-PLACE-INTO-HISTORY-2.webp

https://marketscale.com/wp-content/uploads/2018/08/FERMENTING-THEIR-PLACE-INTO-HISTORY-3.webp

The temperature of this lager fermentation is considerably warmer than the standard process, which helps steam beer develop its unique qualities. The room has a unique smell as well.

“[It] is almost ester-y and ale-like,” Ungermann said. “People say that steam beer is really a hybrid style between lager and ale, but it is a lager because we use lager yeast,” Ungermann said.

During the fermentation process, the yeast collapses to the bottom of the fermenter into a shallow trough that can “catch” the yeast. The trough produces a solid strip in the middle of the top layer of the foam which signals where all the yeast has settled.

“The tank is designed to be very gentle on the yeast, there is no pressure on the tank,” Ungermann pointed out.

Visually, the beer is ready to “drop” when the top layer of foam has completely vanished and is smooth. There are more scientific analyses that the team can conduct, but the Anchor brewers are confident in their process.

“Visually [there is] a corresponding rhythm to the fermentation. Day one: foamy as heck. Day two: foam starts to settle. Day three: flat and ready to drop,” Ungermann said.

The iconic steam beer then goes through a secondary fermentation in another tank. Freshly yeasted wort will be added at a certain percentage to get a secondary fermentation process started in an enclosed vestal.

As the secondary fermentation process takes place, the beer organically begins to carbonate.

“We will have a naturally carbonated and beautifully aged beer by the end of another couple of weeks,” Ungermann said.

Anchor’s lagering process is quick by industry standards, taking a total 15 days. Three are spent in the initial fermentation and another 12 in a secondary vestal.

The yeast is kept in the fermentation room, creating a perpetual cycle.

As Ungermann notes, “if you’re nice to the yeast, the yeast will be good to you.”

On MarketScale’s American Craft podcast, take a step into Anchor Brewing’s learn how a company twice on its deathbed has become among the largest and most profitable craft breweries in the world.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Part of this channel

Perpetual Group

News, updates, and expert insights from Perpetual Group.

Visit the channel

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Tailored Bottling's Dearborn plant is built for 750 million cans and bottles a year

Tailored Bottling's Dearborn plant is built for 750 million cans and bottles a year

Tailored Bottling Solutions' Dearborn, Michigan plant is designed for about 750 million beverage units a year but is still ramping up. Only 18 people work there today. Staffing up to three shifts, roughly 45 to 50 workers, sets how quickly beverage brands can use that capacity.

  • 01Dearborn's 750 million-unit design runs on 18 workers today. Three full shifts need about 45 to 50, so headcount is the best public read on when full output arrives.
  • 02The Dearborn plant’s equipment is built for up to 750 million units a year, depending on the ramp.
  • 03TBS says its Miami site, TBS South, is fully operational and has completed large-scale runs and signed multi-year production agreements.

Oct 8, 2026

Thank-yous at the drive-thru window drop 23.9 points when AI takes the order

Thank-yous at the drive-thru window drop 23.9 points when AI takes the order

Voice AI completed the full order or engagement 40% of the time, up from 20%. But when AI handled the order, window staff said thank you 23.9 points less often. Accuracy and satisfaction rose even as ease of use worsened.

  • 01AI handled the full order or engagement in 40% of the voice AI encounters shoppers tallied, up from 20%. Yet when AI handled the order, instances of window workers saying thank you dropped 23.9 percentage points.
  • 02AI-only greetings fell to 50% of encounters from 70%, while full AI completion rose to 40% from 20%. In AI-built restaurants where AI took 81% of orders end to end, satisfaction reached 92.6%.
  • 03Weak greetings predate AI: 27.9% of counter guests at ten major chains weren't greeted, suggesting the drive-thru gap is an existing habit AI makes easier to see.

Oct 8, 2026

Seneca Trading names Roger Lund to run pet food division

Seneca Trading names Roger Lund to run pet food division

Seneca Trading has named Roger Lund general manager of its pet food division, according to Petfood Industry. Lund will lead expansion of the company's ingredient portfolio for pet food manufacturers throughout North America as the privately owned supplier of animal protein and agricultural ingredients grows its operations.

  • 01Seneca Trading supplies animal protein and agricultural ingredients via farm-direct sourcing to livestock feed, pet food, and biorefining sectors
  • 02Roger Lund joins as pet food division general manager to lead ingredient portfolio expansion across North America
  • 03Pet food manufacturers seeking diversified suppliers of farm-sourced ingredients should monitor what specific ingredients Seneca adds first under Lund

Oct 7, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512