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Perpetual Asset Management is a leading multi-boutique investment manager catering to the needs of institutional and professional clients across Europe, Asia, and the UK. Follow this channel for the latest from Perpetual Group: product news, expert perspectives, and updates from the team.
Enterprise strategy and market mastery trump technology alone.
Perpetual Group publishes insights on AI adoption, asset management, and market disruption. Each episode anchors claims in data: adoption rates, asset scales, and real business outcomes.
Perpetual Group argues that execution and strategic fit matter more than technology or novelty. Whether scaling AI pilots to production, managing $55 billion in assets, or shifting hospitality marketing toward authenticity, the channel insists that barriers are organizational and cultural, not technical. Content backs this belief by naming specific failure modes—AI pilots stuck in exploration, silos between departments, travelers rejecting polished campaigns—and pointing to companies or approaches that overcome them.
Drawn from Enterprise AI adoption shifts from pilot proje… and 2 more →
“An orchestra where every section plays a different song: marketing's AI experiments deliver real isolated value, operations has its own drumbeat, and IT runs a separate initiative.”
Episode 1: Enterprise AI adoption shifts from pilot projects to core business strategy
By the numbers
What the channel argues
Who and what shows up
Barrow Hanley Global Investors
Asset manager, part of Perpetual Group
Manages $55 billion across public equity and credit, using in-house equity expertise to compete distinctively in credit markets.
Perpetual Asset Management
Investment management firm
Articulates investment philosophy combining bottom-up and top-down analysis to master risk and navigate market fluctuations.
Scott Eddy
Hospitality brand strategist and travel influencer
Transitioned from Wall Street to become a candid voice on why hospitality brands must embrace authenticity over polished marketing.
Questions this channel answers
Why do most AI pilots fail to scale beyond proof-of-concept?
According to CompTIA data, 45% of firms remain in exploration phase. The real barrier is organizational: marketing, operations, and IT run separate initiatives rather than coordinated enterprise strategy.
Enterprise AI adoption shifts from pilot projects to cor… →How do investment managers navigate market volatility and deliver consistent returns?
By combining bottom-up microscopic analysis of individual companies with top-down macro analysis, and adapting decisions as circumstances change, similar to strategic chess thinking.
Mastering Risk: The Art and Science of Investment Manage… →What do modern travelers expect from hospitality brands?
After the pandemic, travelers demand authenticity, immediacy, and transparency over polished marketing campaigns. They crave stories that feel lived-in and voices they can trust.
From Wall Street to World Travel: Scott Eddy’s Journey t… →How can risk-averse investors improve portfolio returns?
By strategically incorporating leveraged credit as a diversifying component while carefully assessing the volatility and asymmetrical risk-return tradeoffs it introduces.
Proactive Strategies for Portfolio Diversification: Harn… →Best place to start
Industry context
CEOs cite organizational and execution barriers—not technology—as the primary obstacle to scaling AI value. Most recognize the need to link AI initiatives to financial outcomes and redesign workflows, but fewer than one-third are actively funding these efforts.
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