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The Weekly Scale: March 22nd 2021

This week at MarketScale, we answered the business versus leisure travel debate, deep fried the world of QSR, and got ready to debut the trailer for the second season of Made in America. Your bracket is most likely busted. It’s the start of a new week, and it’s time to scale up. What do…

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This week at MarketScale, we answered the business versus leisure travel debate, deep fried the world of QSR, and got ready to debut the trailer for the second season of Made in America.

Your bracket is most likely busted. It’s the start of a new week, and it’s time to scale up.

What do space and archaeology have in common? This week on Space to Grow, space archaeologist Alice Gorman joins the show to explore how agencies will determine which debris to remove from space and which to leave as historical record.

How did Oracle help restaurants in countries devastated by the coronavirus? On this episode of The Main Course, host Barbara Castiglia sits down with VP of Strategy for Food & Beverage at Oracle, Chris Adams, to learn how the tech giant worked with customers in Italy and iconic brands like Outback Steakhouse to take a more data-driven approach to better serving their customers.

As CEO and Co-Founder of SURVIVR, Brian Hoang’s mission is to transform law enforcement training. On this installment of Like Its Your Job, Hoang joined hosts Matt Shields and David Shields to share his secrets for making a successful business and why it was important to create this company as a public benefit corporation to ensure the mission for serving the greater good does not get compromised.

The self-storage industry relies on exact timing to get their offerings in front of customers’ eyes when they need the service. John Manes and CJ Stratte joined Impressions by On the Move to discuss how they have changed how they stand out to potential customers as a result of a lack of in-person events.

Stop. Automate. And Listen. On the next MarketScale Roundtable, we are exploring the technologies that are empowering the next wave of automation.

The panel will include:

Roberta Nelson Shea, Global Technology Compliance Officer, Universal Robots – Joe Gemma, Global Vice President of Sales & Marketing, Calvary Robotics – and Martin Nobs, Chief Technology Director, Hardinge Americas Grinding

Make sure to follow along for future roundtables. We will be exploring the the Supply Chain Leaders behind Inventory Tracking in the Digital Age on March 29th.

I’ll be back next Monday for The Weekly Scale but, until then, if you know of a story that you want us to cover, let us know with the hashtag B2BNeverSleeps.

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More Food & Beverage Insights

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Titan Cold Storage's Søren Skov Mogensen, writing in Food Logistics, says leased modular cold storage units cut upfront construction costs 20% to 30% and can cut operating energy costs up to 30%. Newmark reports U.S. cold storage vacancy rising while demand grows. For food supply chain planners, the deciding variable is confidence in demand: steady, long-term load still favors a permanent build, while volatile peaks favor leased capacity.

  • 01Rising vacancy and rising demand at the same time, per Newmark's 2H 2025 report, means the U.S. cold storage market has spare space and a shortage of the right space; the useful question is now what kind of capacity, where, and for how long.
  • 02A 2023 Frontiers study of 67 cold stores found field energy use ran up to 30% above laboratory conditions, so a lease quote should be judged on the provider's measured fleet energy data, not on rated performance.
  • 03Leased modular units fit operators with a stable baseline and volatile peaks (harvest compression, plant renovations, rerouted supply); Titan's own author says permanent construction still makes sense where demand is long-term and steady.

Sep 18, 2026

Hain Celestial is selling most of its international business to AURELIUS for $323 million

Hain Celestial has signed a definitive agreement, announced Sept. 14, to sell most of its International business to private equity firm AURELIUS for an estimated $323 million in cash. Ella's Kitchen and New Covent Garden soups are included. Retailers, distributors and suppliers trading with those brands could face a new counterparty once the deal closes, though no closing date has been reported.

  • 01Hain expects $305 million to $310 million in net proceeds on an estimated $323 million headline price, and the announcement does not itemize what accounts for the difference.
  • 02The package spans Ella’s Kitchen baby and kids foods, Joya and Natumi plant-based beverages, Hartley’s jelly, Linda McCartney Foods, Cully & Sully, and the Yorkshire Provender and New Covent Garden soup brands; if the deal closes as described, multi-category buyers could be dealing with one new owner across them.
  • 03The signal to watch is a closing date and any transition arrangements; neither is in the reporting so far, so day-to-day trading terms for these brands remain as they are until that changes.

Sep 18, 2026

Drinks are the most visible expression of the wellness shift through 2026

Drinks are the most visible expression of the wellness shift through 2026

Zappi's March list of food and beverage categories expected to emerge or strengthen through 2026 covers functional foods, functional beverages and gut-health platforms, and uses hemp-derived THC drinks as its clearest example of how a new category forms. Morning Consult data reported by Food Dive backs the beverage call: eight of 25 five-year growth brands were drinks, none packaged food. Only 14% of 2,800 brands saw purchase consideration rise in 2026.

  • 01Beverages took eight of the 25 slots on Morning Consult's five-year growth list and packaged food took none, a signal for anyone weighing a 2027 launch pipeline by format.
  • 02The sharper question for any new concept: does it borrow familiarity shoppers already have, the way Coca-Cola's Mr. Pibb relaunch did, or does it have to build awareness before a benefit claim can do any work?
  • 03Hemp-derived THC beverages reached about $2.8 billion in sales in 2023, per Brightfield Group data cited by Zappi, with more growth expected as distribution widens.

Sep 17, 2026

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