Seneca Trading names Roger Lund to run pet food division
Seneca Trading has named Roger Lund general manager of its pet food division, according to Petfood Industry. Lund will lead expansion of the company's ingredient portfolio for pet food manufacturers throughout North America as the privately owned supplier of animal protein and agricultural ingredients grows its operations.
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Key facts, context, and what it means.
Key takeaways
Seneca Trading supplies animal protein and agricultural ingredients via farm-direct sourcing to livestock feed, pet food, and biorefining sectors
Roger Lund joins as pet food division general manager to lead ingredient portfolio expansion across North America
Pet food manufacturers seeking diversified suppliers of farm-sourced ingredients should monitor what specific ingredients Seneca adds first under Lund
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Petfood Industry reports that Seneca Trading has appointed Roger Lund as general manager of its pet food division. Lund will be responsible for growing the range of ingredients Seneca offers to pet food makers across North America.
Seneca already supplies the pet food industry, and it has now named a general manager for its pet food division to lead expansion of that ingredient portfolio.
Farm-direct sourcing, now with a pet food lead
Seneca Trading provides animal protein and agricultural ingredients to companies in livestock feed, pet food and biorefining. It obtains those ingredients by working directly with farms and processing facilities.
Michael Gill, Seneca Trading's general manager of feed ingredients, said the company was extremely excited to add Lund, who will grow its lineup of ingredients for the pet industry. Gill also highlighted the leadership and vision Lund will bring as the company's operations expand.
Seneca Trading is privately owned and serves livestock feed, pet food and biorefining customers. Lund's remit is specifically the pet food division and its customers in North America.
Lund said the company's private ownership and its focus on treating people well and delivering consistent quality drew him in. He said that matches how he likes to work: strong, respectful relationships and satisfied customers.
Selling to the companies he came from
For North American manufacturers looking to add or diversify suppliers of animal protein and agricultural ingredients, especially those who prefer sourcing tied directly to farms and processors, the hire could be worth a closer look. For buyers happy with their current supply base, it's a name to file away, not a reason to act.
Don't read too much into it. One appointment sets a direction, not a size, and the announcement doesn't name specific ingredients, volumes or capacity. Those details will decide how much this shifts the supplier list at any given plant.
The next thing to watch is the first set of ingredients Seneca adds to the pet portfolio under Lund.
Sources
- Seneca Trading taps Roger Lund for pet ingredients ↗ · Petfood Industry
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