Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

The Benefits of Vertical Lift Modules

When Vidir Vertical Storage Solutions planned to release a new vertical lift module (VLM) into the marketplace, they knew they wanted someone with VLM experience to help them make their latest solution a success. Enter Tim Harrison. Harrison, a VLM Industry veteran since 2005, knows all of the ins and outs that make VLMs a…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share

When Vidir Vertical Storage Solutions planned to release a new vertical lift module (VLM) into the marketplace, they knew they wanted someone with VLM experience to help them make their latest solution a success. Enter Tim Harrison. Harrison, a VLM Industry veteran since 2005, knows all of the ins and outs that make VLMs a powerful addition to any inventory management system.

In his roles within the VLM industry, Harrison sold, and project managed VLMs, vertical carousels, horizontal carousels, and their software. “When I started, people were not familiar with VLMs, and the market really was unsaturated,” Harrison said. “Even today, the market is not saturated in the United States. And that’s evident in conversations the respective clients, and the overall growth of VLMs in the United States.”

The VLM industry began its focus on MRO applications, tool cribs, and POV storage, but now the distribution world is starting to see this type of solution’s potential. The reason? “We are now turning our focus into each picking,” Harrison said. “Instead of distribution centers simply pulling a pallet in and pushing a pallet out, we’re now getting into that granular level of the each. When a customer gets on their website, they want that single item, that one light bulb or one of a product, and that has dramatically changed how distribution centers operate.” These needs require a lot more moving of pallets and bins in a distribution center, and that’s where VLMs shine.

There are only a couple of VLM players in the US market, but that is poised to change with Vidir’s new VLM launched in July. One of Vidir’s solution differences is their VLM uses server motors instead of a standard gearbox and motor setup. “That provides a higher precision for placing trays in and out of their locations, increased reliability, and durability in general,” Harrison said.

Servo motors allow maximum movement speeds to be consistent across all weight capacities, overcoming the limitations of these other setups where you pick either weight capacity or speed, but you don’t get both.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

AI moves from back office to job site in construction's next build-out

AI moves from back office to job site in construction's next build-out

McCarthy Building Companies has entered a multimillion-dollar agreement with Palantir to enhance AI adoption. However, RICS experts highlight that data readiness and organizational culture pose significant challenges. This development signals a shift in integrating AI within construction sectors.

  • 01McCarthy Building Cos. signs a major deal with Palantir.
  • 02Data readiness is a critical hurdle for AI integration.
  • 03Organizational culture impacts AI adoption in construction.

Jul 11, 2026

South Korea commits $7.5 billion to AI-autonomous manufacturing as smart factory count hits 30,000

South Korea commits $7.5 billion to AI-autonomous manufacturing as smart factory count hits 30,000

South Korea is investing $7.5 billion in advancing AI-autonomous manufacturing, with a significant increase in smart factories, now totaling 30,000. The initiative also targets the development of 100 AI manufacturing zones throughout the country.

  • 01South Korea invests $7.5 billion in AI-autonomous manufacturing.
  • 02There are currently 30,000 smart factories in South Korea.
  • 03The government aims to develop 100 AI manufacturing zones.

Jul 11, 2026

Construction's productivity crisis: why ML cost forecasting and off-site methods are converging

Construction's productivity crisis: why ML cost forecasting and off-site methods are converging

U.S. construction productivity has decreased since 1968. Machine learning models and off-site construction methods are becoming pivotal in bridging this productivity gap by providing accurate cost forecasting and efficient building practices.

  • 01U.S. construction productivity has been declining since 1968.
  • 02Machine learning models offer enhanced cost forecasting capabilities.
  • 03Off-site construction methods contribute to improved project efficiency.

Jul 10, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512