It's not something, like, you get lucky one time. This works for anybody. It doesn't work only for big brands. The principles behind dollar day, how to implement it. And as you guys have seen before, we're gonna do some of it live as well to demonstrate that this is something that we do every day, living and breathing. It's not something, like, you get lucky one time. This works for anybody. It doesn't work only for big brands. So I'm gonna show you dollar a day. I'm gonna give you all the training that's behind it if you have a virtual assistant, even better. If you don't, then you can learn to do it yourself and do it at low scale to test. Right? Remember this is a a testing strategy. For example, On Twitter, I've made thousands of these campaigns. There's only a hundred ninety nine showing in this screenshot because they limit you from having two hundreds. I have to keep deleting them to be able to add more. And notice that some of them, they seem to do okay. You know, they spend a few dollars, and some of them tend to do really well. Now those of you guys who have who've seen dollar date training, what is the standard on the internet, not just on Twitter or Facebook or email, you know, click throughs, what is the standard that we're looking for to see whether something is even a candidate for being a performer? Put into the chat. What is that standard we're looking for? It's ten percent. I want ten percent. As the engagement rate. So ten percent of the people who see my message, they have to like comment or share. If I don't have ten percent, this is organic, paid, any content you put out there. If I don't get ten percent, then something's wrong. And if I'm trying to boost a post, which is what we're doing as part of dollar day boosting something we put out organically, and it doesn't have ten percent. That's like flooring the car when the e brake is on. Right? So you see these ads, some of them that I thought were pretty good. Like, I did one on a knowledge panel. You see this is the second one here. Got one point one eight. I know the font's kinda small to see this. Right? And then you see a little bit below. The first one in the red box La Gondola, my friend who owns a an Italian restaurant in Chicago, seventeen point five percent, because I targeted his neighborhood. I said, you need to check out this new lasagna they have. And, of course, people who are in that neighborhood, like, oh, I've seen I've been in this place before, so they click on it. Superrelevant. Was it a great ad? No. It was shot on an iPhone. It was a simple picture, a message from Andrew, who's the owner, but is super relevant. So it got more than ten percent. And here's a friend of mine who's a personal trainer and a fitness influencer, you see it says Carson workout. And you can see with the stats here, five hundred seventy nine impressions, spent seven dollars ninety four people engaged. So ninety four out of five seventy nine is sixteen percent. So those of you guys who are not like math people, You might not like to look at this, but it's really easy, right, is it, you know, sixteen percent, eighteen percent, one percent. So we're constantly looking for ten percent. Now that you know this, you can play need on the haystack. Let's so let's go to my let's go to my Facebook, for example. Okay? And I post some stuff all the time, and I'm testing. It doesn't matter that I have, you know, almost a million followers or whatever. Just look at your data. So here's one, and I talked about the dollar day. I'm using dollar day to talk about dollar day. Isn't that funny? I mean, it's like, bald guys that use the hair clip from it. And you can see the insights on this. Sure it's got a likes a lot of likes comments and shares, but what I'm looking for is seeing how much engagement did I get? So twenty four thousand people saw it. Seventeen thousand reach. The reason reach is lower. Some people see it, you know, one and a half times. So reach is unique people that saw twenty four thousand impressions means, you know, seventeen thousand times, like, one and a half is twenty four thousand impressions, and I got twenty five hundred engagement a little bit north of ten percent. Isn't that neat? It's like the fibonacci sequence in math. Or if you're a math geek, there's just certain, you know, it's like the golden ratio right, or pie or these magic numbers and ten percent as our magic number. Oh, Tommy asked what tool is this to monitor the performance? I'm just using the ones from Facebook and LinkedIn and Twitter, I'm gonna show you a whole bunch of them. But I'm getting north of ten percent. Now why ten percent? Because when at least ten percent of the people engage, Then the social network, Twitter, threads, YouTube, whatever, they say this content's good, and I should show it to more people. Right? So I made this post this morning saying, hey, if you're an author, you can run dollar down Amazon to promote your book and get it to number one in your category. He had one point six one eight and all that. Yeah. That's right, Donald. And so I said dollar a works for anything. It's like, I don't know, putting salt on everything except it's good for you. And you can see that forty nine people engaged on it, but let's see how many people saw it. So here, twenty three hundred people saw it. I thought it was I thought it was a great post. I'm like, yeah. You know, I have I'm a I use this to become the number one best selling book in social media on Amazon, ahead of Gary Vannerchuk and all these other people using dollar a because I saw how many sales he was driving, and I just need to drive more sales. So I use Amazon ads. I mean, more than a dollar a day, I think I use, like, ten dollars a day to beat him. But It it's easy. Right? And I thought this is great. Anyone who is a coach or a consultant, I believe, should have a book and a book helps you Get more clients, increase your authority, it builds a personal brand, it helps you rank on Google. And, like, all these I think a book's great and use dollar aid to also be able to say it's a best seller, so I thought. This morning. What a great idea. Right? Do you ever have that where you're like, yeah, this is a great idea. My clients are gonna love it. But the numbers don't lie. And only a hundred fifty two out of twenty three nineteen, which is about seven percent, not even eight percent. I mean, that's okay, but Really, we're looking for north of ten percent. Sometimes you'll get fifteen percent or twenty percent. Right? And it may be that of these comments here, You know, the may maybe some of them are people who would buy. So it's not like it was bad because I've had some of these things get, like, too light and I made a hundred thousand dollars because the right person engaged. So don't think that the post was a failure, but from a dollar a day standpoint, which is to boost it, to amplify to throw fuel on the fire. It doesn't make sense to do that. So I made another one last night. My buddy, Ross Franklin, who's the fastest growing, smoothie, franchise, guy out there. I think he's got a hundred something locations. Full disclosure. He's a client. And I'm congratulating him. I bought his book, paid for it with my own money, and you can see the results that he has. And this is just about there. Look at how close for those of you that appreciate Matt. Look, nine seventeen eighty eight. That is right at ten percent. That's, like, right on the edge. Right? And you might say, well, why is that? So it's not just I'm looking for things that are north of ten percent. I wanna know why.
