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The People Business: Creating a Culture That Attracts Talent

Strong employee retention and engagement become the most powerful recruitment tool any organization has

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Strong employee retention and engagement become the most powerful recruitment tool any organization has

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In this episode of The AppleOne Podcast's People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication, shares actionable strategies for building a workplace culture that keeps employees engaged and inspires top performers to join.

Tanya emphasizes the importance of understanding your organization's culture, opportunities, and core values when identifying talent. She also highlights how addressing communication and process gaps can alleviate employee stress, leading to improved productivity, profitability, and overall job satisfaction. Drawing from her experience working across diverse industries, Tanya illustrates the transformative power of a people-centered approach.

Focus on retention by cultivating a supportive and dynamic culture—it's the foundation for attracting the best talent.

For HR professionals and executives, Tanya's advice is straightforward: Focus on retention by cultivating a supportive and dynamic culture—it's the foundation for attracting the best talent.

For more information or to connect about this episode, please click here.

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About the Experts

BS
Business Services
BH
Brett Howroyd

President, ActOne Group

ActOne Group · AppleOne

Brett Howroyd joined ActOne Group in 2007, working in Los Angeles and Canada before becoming its president. His work has included developing internship and career-readiness programs and the company’s Educational Career Partnerships Department. He studied history and business and earned an MBA at the University of Southern California. His AppleOne interviews follow the routes people take into work and the decisions employers face when they grow. Shawna Alvarado brings a career change from cosmetology into construction. GovInvest’s founders explain why hiring an actuary differs from hiring an account executive. A Buffalo conversation connects the redevelopment of industrial land to training residents for the jobs that could follow. The range makes room for both the applicant and the employer. Alongside career-entry stories, Brett’s conversations with Admiral Brian Luther and Jordan Morrow examine retraining, institutional knowledge and the practical use of AI.

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