The Marking Minute: The Wide World of ID Markers

The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute.

Presco acquired William Frick & Company in 2020, expanding capabilities and opportunities.

“Our partnership and synergies create a full identification experience. It’s a full package for customers,” Wagner said of the acquisition.

The pandemic changed the business model and priorities of most companies. Wagner remarked that their industry hasn’t seen much of a setback – but there have been changes.

“It’s difficult to be on-site, but we’ve been able to have virtual meetings and send samples. Seeing the product and touching it is important,” Wagner said.

The company adapted to create new products, as well, from antimicrobial film to cover surfaces that kill viruses to new signage about social distancing, hand washing and COVID-19 symptoms.

No matter the environment or use case, Presco can typically meet any customer needs. “We have an array of materials, a full art team, and can do anything from individual charters to large signs,” Wagner added.

Another unique element of Presco’s ID markers and labels is the use of RFID.

“It’s enhanced barcoding that can track assets and provide manufacturer, warranty or recall information. It’s also useful for maintenance checks,” Wagner said.

The tracking of RFID tags is made possible with the company’s software application. “We’re seeing even more uses of RFID in ID marketing products. It saves labor hours and can streamline the process in many applications,” Wagner commented.

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