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How to Create a Referral Program that Fuels Sales Growth: Bricks and Clicks

What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services or items. No more efforting. Yes, I just made that word up. Today I’d like to talk about…

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How to Create a Referral Program that Fuels Sales Growth: Bricks and Clicks

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What if you could build out a referral partner network that brought your PERFECT customer or client to you?

No more wining and dining and woo’ing and pleading to get customers to pay for your services or items.

No more efforting. Yes, I just made that word up.

Today I’d like to talk about how struggling in the early days of my business, then pivoting to create a big referral network, has helped ensure I have a constant stream of potential clients knocking at my door.

I’ll also share how to attract your ideal referral partner and client through showing up AS who you want to attract!

Resources:

1. Jennifer’s Referral Program

  • 20% of my net payout
  • For the length of the client relationship

*I send out fun thank-you gifts too every once in a while too

2. My personal branding experience

Stay tuned for a new episode every other Thursday!

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Packaging robots can beat labor long term on cost, PMMI argues

Packaging robots can beat labor long term on cost, PMMI argues

PMMI's Tom Egan wrote in Processing Magazine that adding packaging automation and robotics can now be justified as more cost-effective over the long term than the high cost of labor in food, beverage and CPG plants. Separately, Packaging World describes AI-enabled AMRs from ABB and Agilox that automate material movement between packaging stations. The remaining gap is adoption among smaller manufacturers.

  • 01Two reference points for infrastructure-light material movement: ABB's Flexley Mover P603 carries 1,500 kg with sub-centimeter positioning and no floor markers, and Agilox's OFL lifts 800 kg pallets on peer-to-peer fleet software with no central traffic controller, per Packaging World.
  • 02The open ground is small and mid-sized manufacturers: MTC's Mike Wilson counts tens of thousands of UK SMEs with no robotic automation at all and expects cobots to take most of that growth.
  • 03A robotics business case should include procurement, not only line labor: a June 2026 China Journal of Accounting Research study found heavy robot adopters spread buying across more suppliers, gaining resilience but losing inventory efficiency and adding transaction costs.

Sep 18, 2026

Xtellio brings telematics to jobsite tools and heaters

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Xtellio launched a two-tier telematics platform in March 2026: 32 battery-powered Xense sensors for small tools and wired Pro-Xentral devices for excavators, light towers and heaters. The company claims a 10-year battery life. Data is delivered through open APIs, which Xtellio frames as customer ownership of the data, aimed at rental and construction fleets where small assets have gone largely untracked.

  • 01Xtellio’s stated 10-year battery life for its Bluetooth Xense sensors is the key spec to test in the field; if it holds up, tagging hundreds of tools can look like a one-time install rather than a recurring battery-maintenance program.
  • 02For rental houses and contractors running mixed fleets, the sharper question is no longer which machines have telematics but whether the heaters, light towers and hand tools do, and whether that data lands in the same system.
  • 03Open APIs and “data liberation” are part of Xtellio’s pitch, and the coverage frames that as a prompt for RFP questions: what the APIs expose, where data can be sent, and whether customers can take historical data if they switch providers.

Sep 18, 2026

Senate bill would double smart water grants to $50 million a year

Senate bill would double smart water grants to $50 million a year

S. 2388, the Water Infrastructure Modernization Act of 2025, would double an EPA water tech pilot to $50 million a year through 2028. Grants would cover design, construction, training and operations for leak detection, advanced metering and AI analytics, WaterWorld reported. Planning and maintenance stay on the utility's tab.

  • 01Under S. 2388 as WaterWorld describes it, feasibility studies are not grant-eligible, so a utility would have to pay to build the case for a smart water project before applying for help building the project itself.
  • 02The bill's eligible list puts advanced digital design and construction management tools in the same bucket as meters and sensors, which would give a utility's capital delivery team a claim on the same grant as its field operations group.
  • 03The existing pilot program's authorization runs through 2026, per WaterWorld; the bill would extend it to 2028, and its last reported status was 'introduced' as of Aug. 12, 2025.

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