Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

Grounding Success in the Next Normal

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Intel on MarketScale.

Share

Get featured

Want to get featured in MarketScale Engineering & Construction?

Create a free MarketScale workspace and get your company's expertise featured across our Engineering & Construction coverage. No credit card, no demo required.

Request an invite

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of Industrial Innovation, and Faith McCreary, Senior Principal Engineer and Senior Researcher and Strategist for Industrial Innovation, both at Intel, about the challenges leaders face and what it will take to survive and thrive in the “new normal.”

“COVID has been an amplifier for pre-existing issues such as access to digital data, worker safety, poor information quality, and unexpected data variances,” says McCreary. “Fortunately, industry leaders are starting to see that infrastructure is an important enabler that can help them deal with those issues.”

Petrick agrees, adding “The lesson they’ve learned is that they need to be better prepared. There are no quick fixes. Disruptions can come from anywhere and will continue.”

Petrick and McCreary expect remote work, resource fragility, worker safety, and global supply chain issues to make the need for changes to infrastructure very clear. “Our work suggests that the infrastructure piece is a critical problem,” says Petrick. “Machines give off an incredible amount of data. But not all of it is relevant. We have to figure out what data matters, how often to collect it, and how to process it at the edge so that we’re only capturing the most important aspects.”

Labor shortages further increase infrastructure problems. “Employers used to feel that automation would replace workers. But the concern now is they don’t have enough workers so they must automate,” Petrick says. “Companies are having to scramble to attract, keep, and figure out how to equip workers with AI and automation solutions that augment their ability to do their jobs,”

“There are just not enough digitally savvy workers to go around,” adds McCreary, “and that’s not going to change anytime soon. What makes it more complicated is that it’s not enough for a worker to have digital skills. They also need an understanding of manufacturing. Leaders need what we call ‘double-deep’ workers with both manufacturing and technology skills.”

According to Petrick and McCreary, the solution lies in creating an ecosystem of collaborators. “It’s like making a patchwork quilt,” says McCreary, “and everyone is looking to Intel to bring the pieces together – to play the role of matchmaker. We’re spending a lot of time developing standards to help the ecosystem partners play well together in the sandbox.”

“It’s a great time for technology companies,” says Petrick, “because it gives us problems that digital technologies can solve very well.”

Connect with Irene Petrick and Faith McCreary on LinkedIn.

To learn more about the latest in Industrial IoT and digital transformation visit: www.intel.com/industrial

Subscribe to the “To the Edge and Beyond” Channel on Apple Podcasts, Spotify, or Google Podcasts from the Intel Internet of Things Group. 

Intel

Part of this channel

Intel

Silicon and AI platforms powering enterprise and edge compute.

Visit the channel

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Engineering & Construction Insights

Get new expert content in your inbox.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Dallas is still building big, but U.S. apartment deliveries fell 41%

Dallas is still building big, but U.S. apartment deliveries fell 41%

Apartment deliveries in the U.S. decreased by 41% in the first half of 2026, according to Yardi Matrix data. Despite this national trend, Dallas/Fort Worth led in both multifamily and industrial deliveries.

  • 01Apartment deliveries in the U.S. dropped 41% in H1 2026.
  • 02Dallas/Fort Worth led the nation in multifamily and industrial deliveries.

Aug 29, 2026

2026 design rankings show buyers now shop for engineering talent

2026 design rankings show buyers now shop for engineering talent

The 2026 design rankings indicate a trend where buyers are increasingly valuing engineering talent in their procurement decisions. Both BD+C’s Giants 400 and ENR’s international list highlight a growing focus on specialized engineering expertise. This trend suggests a shift in how procurement and contractual decisions in the engineering sector are made.

  • 01Specialized engineering talent is becoming a crucial factor in procurement decisions.
  • 02Industry rankings like BD+C's Giants 400 highlight a focus on engineering depth.
  • 03There is a shift in procurement and contract adjustments to prioritize engineering expertise.

Aug 27, 2026

Most MES programs are stuck at pilot scale, and that’s now an AI and cyber risk decision

Most MES programs are stuck at pilot scale, and that’s now an AI and cyber risk decision

A Rockwell Automation survey of 1,560 manufacturing and industrial professionals across 17 countries found that 93% have MES running in at least one facility, but only 23% say it is fully integrated across all sites. Manufacturing Dive reports this gap complicates AI adoption and raises cyber risk as fragmented MES implementations vary in data definitions, patch levels, and access controls across plants.

  • 0193% of manufacturers have adopted MES technology.
  • 02Only 23% of manufacturers have fully integrated MES across all sites.
  • 03The lack of full MES integration may elevate AI and cybersecurity risks.

Aug 24, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512