Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

Grounding Success in the Next Normal

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Intel on MarketScale.

Share

Get featured

Want to get featured in MarketScale Engineering & Construction?

Create a free MarketScale workspace and get your company's expertise featured across our Engineering & Construction coverage. No credit card, no demo required.

Start free

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of Industrial Innovation, and Faith McCreary, Senior Principal Engineer and Senior Researcher and Strategist for Industrial Innovation, both at Intel, about the challenges leaders face and what it will take to survive and thrive in the “new normal.”

“COVID has been an amplifier for pre-existing issues such as access to digital data, worker safety, poor information quality, and unexpected data variances,” says McCreary. “Fortunately, industry leaders are starting to see that infrastructure is an important enabler that can help them deal with those issues.”

Petrick agrees, adding “The lesson they’ve learned is that they need to be better prepared. There are no quick fixes. Disruptions can come from anywhere and will continue.”

Petrick and McCreary expect remote work, resource fragility, worker safety, and global supply chain issues to make the need for changes to infrastructure very clear. “Our work suggests that the infrastructure piece is a critical problem,” says Petrick. “Machines give off an incredible amount of data. But not all of it is relevant. We have to figure out what data matters, how often to collect it, and how to process it at the edge so that we’re only capturing the most important aspects.”

Labor shortages further increase infrastructure problems. “Employers used to feel that automation would replace workers. But the concern now is they don’t have enough workers so they must automate,” Petrick says. “Companies are having to scramble to attract, keep, and figure out how to equip workers with AI and automation solutions that augment their ability to do their jobs,”

“There are just not enough digitally savvy workers to go around,” adds McCreary, “and that’s not going to change anytime soon. What makes it more complicated is that it’s not enough for a worker to have digital skills. They also need an understanding of manufacturing. Leaders need what we call ‘double-deep’ workers with both manufacturing and technology skills.”

According to Petrick and McCreary, the solution lies in creating an ecosystem of collaborators. “It’s like making a patchwork quilt,” says McCreary, “and everyone is looking to Intel to bring the pieces together – to play the role of matchmaker. We’re spending a lot of time developing standards to help the ecosystem partners play well together in the sandbox.”

“It’s a great time for technology companies,” says Petrick, “because it gives us problems that digital technologies can solve very well.”

Connect with Irene Petrick and Faith McCreary on LinkedIn.

To learn more about the latest in Industrial IoT and digital transformation visit: www.intel.com/industrial

Subscribe to the “To the Edge and Beyond” Channel on Apple Podcasts, Spotify, or Google Podcasts from the Intel Internet of Things Group. 

Intel

Part of this channel

Intel

Silicon and AI platforms powering enterprise and edge compute.

Visit the channel

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Engineering & Construction Insights

Get new expert content in your inbox.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Engineering & Construction Insights

CAS Automotive launches Damaged Equipment to sell fleets' damaged and end-of-life machines

CAS Automotive launches Damaged Equipment to sell fleets' damaged and end-of-life machines

CAS Automotive has officially launched Damaged Equipment, an on-demand remarketing service that gives fleets, dealers, rental companies and insurers a guaranteed offer on damaged, surplus and end-of-life machines. The service ran as a proof of concept from late 2025. It adds a fixed-offer channel next to auctions and trade-ins, though CAS has not published pilot volumes or pricing.

  • 01A guaranteed offer on a wrecked or worn-out machine is a new reference point fleets can hold against an auction estimate, a dealer trade-in or a parts-out before deciding where a unit goes.
  • 02Damaged Equipment now serves insurers and third-party administrators alongside fleets, dealers and rental companies, which puts one disposition channel in front of every party to a total-loss equipment claim.
  • 03The launch establishes the model and the buyer network but not the results: CAS Automotive has disclosed no volumes, recovery rates or turnaround times from its 2025 pilot, so the first test is a side-by-side quote on a real unit.

Sep 17, 2026

Caterpillar and FieldAI partner on physical AI for jobsites

Caterpillar and FieldAI partner on physical AI for jobsites

Caterpillar announced a collaboration with robotics company FieldAI on Sept. 5, 2026, aimed at bringing physical AI and autonomous systems to construction sites and industrial environments, according to Automation News. The companies plan to combine Caterpillar's operational data and engineering with FieldAI's robot foundation models, along with NVIDIA computing and digital twin tools.

  • 01Caterpillar and FieldAI are combining industrial expertise with AI-enabled robot foundation models for construction and industrial site automation.
  • 02Planned applications include autonomous inspections for safety, digital twins for operational insight, and AI-driven simulation for industrial operations.
  • 03The partnership will use NVIDIA accelerated computing and NVIDIA Omniverse for robot-agnostic autonomy technology across multiple robotic platforms.

Sep 11, 2026

Distressed sales are 2% of the housing market, and that should change how contractors plan 2027

Distressed sales are 2% of the housing market, and that should change how contractors plan 2027

Existing home sales fell to 3.98 million in August, but distressed sales remain at just 2% of transactions with prices still rising, signaling an affordability freeze rather than a credit crisis. Residential builders and contractors should plan 2027 capacity around intact homeowner equity, higher inventory creating pre-sale work demand, and regional variations in turnover rather than cutting headcount for a financial downturn.

  • 01Distressed sales at 2% of market (versus roughly one-third during 2008) mean no forced-seller wave or equity destruction, leaving HELOC and cash-out renovation funding intact for contractors
  • 02Supply at 4.9 months and 5.9% year-over-year growth forces sellers to fund pre-sale work on roofs, HVAC, kitchens, and inspections to compete, generating small-ticket trade demand despite lower transaction volume
  • 03Year-to-date sales up 1.6% with 27% all-cash buyers and 15% investor purchases plus strong August wage growth (3.1%) and employment (643,000 jobs since January) support demand in rate-insensitive buyer segments

Sep 10, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512