Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

Grounding Success in the Next Normal

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Intel on MarketScale.

Share

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of Industrial Innovation, and Faith McCreary, Senior Principal Engineer and Senior Researcher and Strategist for Industrial Innovation, both at Intel, about the challenges leaders face and what it will take to survive and thrive in the “new normal.”

“COVID has been an amplifier for pre-existing issues such as access to digital data, worker safety, poor information quality, and unexpected data variances,” says McCreary. “Fortunately, industry leaders are starting to see that infrastructure is an important enabler that can help them deal with those issues.”

Petrick agrees, adding “The lesson they’ve learned is that they need to be better prepared. There are no quick fixes. Disruptions can come from anywhere and will continue.”

Petrick and McCreary expect remote work, resource fragility, worker safety, and global supply chain issues to make the need for changes to infrastructure very clear. “Our work suggests that the infrastructure piece is a critical problem,” says Petrick. “Machines give off an incredible amount of data. But not all of it is relevant. We have to figure out what data matters, how often to collect it, and how to process it at the edge so that we’re only capturing the most important aspects.”

Labor shortages further increase infrastructure problems. “Employers used to feel that automation would replace workers. But the concern now is they don’t have enough workers so they must automate,” Petrick says. “Companies are having to scramble to attract, keep, and figure out how to equip workers with AI and automation solutions that augment their ability to do their jobs,”

“There are just not enough digitally savvy workers to go around,” adds McCreary, “and that’s not going to change anytime soon. What makes it more complicated is that it’s not enough for a worker to have digital skills. They also need an understanding of manufacturing. Leaders need what we call ‘double-deep’ workers with both manufacturing and technology skills.”

According to Petrick and McCreary, the solution lies in creating an ecosystem of collaborators. “It’s like making a patchwork quilt,” says McCreary, “and everyone is looking to Intel to bring the pieces together – to play the role of matchmaker. We’re spending a lot of time developing standards to help the ecosystem partners play well together in the sandbox.”

“It’s a great time for technology companies,” says Petrick, “because it gives us problems that digital technologies can solve very well.”

Connect with Irene Petrick and Faith McCreary on LinkedIn.

To learn more about the latest in Industrial IoT and digital transformation visit: www.intel.com/industrial

Subscribe to the “To the Edge and Beyond” Channel on Apple Podcasts, Spotify, or Google Podcasts from the Intel Internet of Things Group. 

Intel

Part of this channel

Intel

Silicon and AI platforms powering enterprise and edge compute.

Visit the channel

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Engineering & Construction expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

Industrial real estate construction in the U.S. reached over 305 million square feet in the second quarter of 2026, an 18% increase from the previous year. The surge is largely driven by demand from data-center equipment suppliers. This trend highlights the growing influence of data centers on industrial real estate recovery.

  • 01U.S. industrial real estate construction increased by 18% year-over-year in Q2 2026.
  • 02Demand for new constructions is primarily driven by data-center equipment suppliers.
  • 03Over 305 million square feet of industrial space is under development.

Aug 1, 2026

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

Cushman & Wakefield's Q2 2026 report reveals a net absorption of 62.1 million square feet in the U.S. industrial market, with vacancy rates falling below 7%. This trend is significantly impacting lease negotiation leverage for industrial occupants.

  • 01Net absorption in the U.S. industrial market reached 62.1 million square feet in Q2 2026.
  • 02Vacancy rates in the U.S. industrial sector have tightened to below 7%.
  • 03Strong leasing activity is reshaping negotiation leverage for industrial tenants.

Aug 1, 2026

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction has seen an 18% increase in Q2 2026 compared to the previous year. This growth is predominantly propelled by demand from data-center equipment suppliers. With over 305 million square feet of warehouse space currently under construction, the industrial real estate market is experiencing a significant rebound.

  • 01U.S. warehouse construction has increased by 18% year over year in Q2 2026.
  • 02Over 305 million square feet of warehouse space is currently under construction.
  • 03The rise in construction is driven by demand from data-center equipment suppliers.

Aug 1, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512