Skip to content
MarketScale
‹ Back to IndustriesEnergy

DTECH 2024: Predictive Weather Analytics is One Way ELM Seeks to Improve Rural Electrification

Predictive weather modeling helps rural power providers modernize aging grids while managing surging EV demand and costs

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

By Energy · Aron BowmanDistributech 2024Elm MicrogridElm Solar
Share

Key takeaways

01

Predictive weather modeling helps rural power providers modernize aging grids while managing surging EV demand and costs

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

Rural electrification is at a crossroads, facing challenges such as outdated infrastructure, high energy costs, and the rapid adoption of electric vehicles (EVs). These issues multiply in rural areas, where the transition to sustainable energy sources is not just a matter of environmental responsibility but also economic and social necessity. Introducing government incentives like those in the Inflation Reduction Act offers hope, promising to alleviate some financial burdens and accelerate the shift towards renewable energy. This shift is crucial for enhancing energy efficiency, reducing carbon emissions, and ensuring the resilience and sustainability of rural communities amid growing demands.

As the industry explores solutions to these pressing challenges, MarketScale spoke with Aron Bowman, the President of ELM Microgrid and ELM Solar, at DISTRIBUTECH 2024. Bowman's work focuses on innovative energy solutions, such as mid-size microgrid systems, that promise to optimize energy usage and enhance grid reliability in rural areas. His insights into deploying predictive weather analytics and microgrid systems underscore the importance of tailored, strategic approaches to rural electrification.

Aron's Thoughts

"Everyone focuses on these challenges with the grid, and a lot of the attention gets paid to the large cities and the large challenges, especially with the electrification of vehicles. But we work a lot with co-ops around the country, from the Tennessee Valley to the Midwest markets and into Texas, where we're located with our factory. They're facing a lot of the same challenges but in a slightly different way because they don't have a lot of industrial-grade areas that they can pull on.

They have communities that have built up in what was a rural farm area, and now you've got a couple hundred homes. And now, when you start talking about those couple hundred homes, going to electric vehicles and the additional loads that homes are doing with more air conditioning and larger homes, they're really getting stressed and trying to figure out how to handle balancing infrastructure growth with the limited resources and funds they sometimes have.

A lot of them, what we're working with is being able to drop mid-size systems. So, one-megawatt and two-megawatt size systems are right into the substations so that we can optimize charging power overnight when the usage is low and have them up time for usage when demand is high, but then also be able to work. We're working with them to start developing predictive weather analytics so that they can see that instead of using it for time-of-use shifting, maybe we're going to save up the battery to respond to a storm event that's going to come. It really does help a lot because, normally, downtime is north of the substation in regard to what the substation is serving. We can bring that power right into the substation and really help them with response times and allow them to be more systematic with how they deploy their resources to solve problems in a major storm or down event.

We're working with them to start developing predictive weather analytics so that they can see that instead of using it for time-of-use shifting, maybe we're going to save up the battery to respond to a storm event that's going to come.
— Aron Bowman, President at ELM Microgrid and ELM Solar

First, we spend a lot of time just talking upfront. We don't come right in and try to plug in what we have and say, here's the system and solution for you. We spend a lot of time working with them and discussing things we've seen.

We've worked with utilities across the country, from California to New York, from Florida to Michigan and Minnesota. And so we've seen a lot of different applications. We also do a lot of things in the islands, like Puerto Rico and Hawaii.

We've seen a lot of various challenges that these smaller utilities face. And we're also always interested in learning more about what we could potentially do to help them. So, really, the first thing is just starting with a conversation and understanding their challenges.

And then we're happy to look at some design options free of charge to kind of help them figure out where they think they can go. And if we can figure out a more systematic approach that'll help them solve their problems."

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

E
Energy

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Europe’s 2026 energy planning is drifting back to gas, driven by €62/MWh summer spikes and 15-year supply deals

Europe’s 2026 energy planning is drifting back to gas, driven by €62/MWh summer spikes and 15-year supply deals

Europe is adjusting its 2026 energy strategy, moving back to reliable gas and nuclear sources due to high summer prices and delayed policies. The focus on gas is partly driven by the need for secure energy deals extending over 15 years. This shift is happening despite ongoing efforts towards decarbonization.

  • 01Europe's energy strategy for 2026 is moving back toward gas and nuclear due to policy delays and summer price spikes.
  • 02Long-term gas supply deals lasting 15 years are being favored for energy security.
  • 03Tight system margins are causing a reassessment of energy source reliability in Europe.

Aug 24, 2026

Utility-scale solar and batteries made up most new U.S. power plant builds in early 2026, and that shifts how operators should buy capacity

Utility-scale solar and batteries made up most new U.S. power plant builds in early 2026, and that shifts how operators should buy capacity

In early 2026, utility-scale solar and battery installations dominated new power plant builds in the U.S., according to EIA's reports. This development suggests that power operators need to rethink their capacity procurement strategies, focusing more on deliverability than merely increasing megawatts.

  • 01Utility-scale solar and battery projects dominated new U.S. power plant constructions in early 2026.
  • 02Power operators are now focusing on deliverability rather than just increasing megawatts.
  • 03The shift to renewable sources requires new strategies in capacity procurement.

Aug 24, 2026

Extreme-heat grid performance is separating solar-and-storage regions from capacity-constrained markets as data center load accelerates

Extreme-heat grid performance is separating solar-and-storage regions from capacity-constrained markets as data center load accelerates

Extreme heat is impacting grid performance differently across regions, highlighting disparities between solar-and-storage areas and those with capacity constraints. As data center demand increases, regions like PJM, SPP, and ERCOT face challenges in managing heat-driven peaks and maintaining price stability. The increase in solar-plus-battery penetration is prompting urgent procurement discussions.

  • 01Regions with solar-and-storage infrastructure handle extreme heat better than capacity-constrained markets.
  • 02Data center demand amplifies grid performance challenges in regions like PJM, SPP, and ERCOT.
  • 03Solar-plus-battery penetration is a driving factor in current procurement strategies.

Aug 23, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

E
Energy

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512