Skip to content
MarketScale
‹ Back to IndustriesEnergy

Can the Growing Power and Electricity Needs be Solved in the USA?

With increasing frequency, we hear about power outages across the country. Fires, storms, failing transformers, power line breaks and my personal favorite, planned power outages. Makes me wonder what century we are living in. Of course, there are also the anomalies that are not reported, such as voltage drops, voltage spikes, micro outages, and deviation…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Promoted content from Ingram Micro on MarketScale.

Share
Can the Growing Power and Electricity Needs be Solved in the USA?

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

With increasing frequency, we hear about power outages across the country. Fires, storms, failing transformers, power line breaks and my personal favorite, planned power outages. Makes me wonder what century we are living in. Of course, there are also the anomalies that are not reported, such as voltage drops, voltage spikes, micro outages, and deviation in frequency. All these power issues can create problems for your home and business.

At the same time, our homes and businesses are becoming more and more dependent on the ability to store, access and analyze data. We are more and more dependent on our control, communication, and networked systems – especially for our entertainment. Microprocessors are the engines that make all these conveniences possible. Microprocessors function best and last longer in a stable power quality environment.

As our need for power quality increases, power quality is diminishing. Utilities are scrambling to add solar, wind, and battery solutions to meet demand yet they still cannot provide the consistency we need for our electronics to operate to their fullest potential.

What will this look like in the next 5 to 10 years? This is a question we should all be asking.

Let’s look at some trends:

  • Our population is getting older
  • Our population is shifting from colder climates to warmer climates, Texas and Florida to now being number two and number three in population.
  • More and more people will be working from home.
  • Video conferencing has become commonplace.
  • Streaming content is the new normal.
  • Bigger cities and coastal communities are going vertical (more high rises).
  • Cloud storage and cloud computing have become commonplace.
  • Nearly impossible to build a new power plant (20 years just in permitting).
  • Renewable integration

As people become empty nesters, they tend to cluster into communities with other empty nesters. We are now seeing similar migrations to suburban living from urban centers as people realize that work from home is going to be around for a while (or forever). These migrations increase population density which in turn puts more strain on our energy grid.

As states rapidly increase in population, they require more power. More power, more grid stress. As a Florida resident, I can attest to the power issues caused by this explosive growth.

As more people work from home, residential power quality becomes critical to our economy.

Video conferencing is critical to the success and productivity of the home office.

The music and film industries continue to move towards “in-home” releases of new content.

As people move towards vertical living population density increases. As population density increases power demand increases.

The inability to build new power plants coupled with the instability created by the integration of renewables (the subject of a future article), is already creating, and will continue to create, significant power quality problems.

As bleak as this might sound, I believe the next five to ten years will hold tremendous opportunities for power quality experts.

Our population will not sit around and wait for a national solution to this problem. How long have we been promised an infrastructure bill?

Individuals and businesses are beginning to look for power solutions now and that trend will continue to grow.

The solutions will involve inverters, batteries, generators and some renewables.

The solutions will be highly decentralized right down to individual homes.

Highly decentralized solutions will make the grid more stable and our existing infrastructure more efficient.

The solutions will require power quality integration experts.

Those experts should be you.

About the Author:

Joseph Piccirilli

Joseph Piccirilli is an accomplished consultant, strategist, and speaker with four decades of experience that spans across the consumer electronics, systems integration, and energy industries. In his current capacity at RoseWater Energy Group, he oversees the manufacturing, sales, and distribution of leading new technology for residential power storage and handling efforts.

Piccirilli has served as President of the Academy for the Advancement of High-Performance Audio and Video; was voted as one of the Top 20 Most Influential People of the Past 20 Years by CE Pro magazine, was voted one of the ten best instructors of the decade by the Custom Electronic Design and Installation Association (CEDIA); and has also been listed among the 50 most vital influencers in the custom installation industry by CustomRetailer Magazine.

Piccirilli was one of the founders of Sound Advice, a publicly held upscale consumer electronics retail company that grew to nearly $25 million in annual volume and 25 locations under his leadership. Piccirilli has developed successful product marketing and distribution strategies as a consultant for Sony, Texas Instruments, Iomega, Infinity, Polk, Denon, Virtual Listening Systems, Cambridge Soundworks, Dolby Laboratories, Ultimate Electronics, United Audio, Magnolia Hi-Fi and Sound Advice.

During his time as a consultant, Piccirilli recognized the lack of distribution networks in the rapidly growing custom installation market. That realization is what led him to help found AVAD, a custom integration distributor, which he grew to over $200 million in sales through 30 North American warehouses. He served as the Executive Vice President of AVAD, during which time he arranged and negotiated the company’s sale to Fortune 100 Company Ingram Micro Systems.

Ingram Micro

Part of this channel

Ingram Micro

News, updates, and expert insights from Ingram Micro.

Visit the channel

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

AI data center demand is forcing a rethink of every power asset on the US grid

AI data center demand is forcing a rethink of every power asset on the US grid

The increasing electricity demand driven by AI data centers is leading to the reopening of closed power plants and the initiation of large-scale solar projects. However, the associated costs for building and upgrading the grid continue to rise.

  • 01AI data centers are significantly increasing electricity demand.
  • 02Some shutdown power plants are being reopened to meet the demand.
  • 03The cost of upgrading the grid infrastructure is escalating.

Aug 16, 2026

The grid investment surge of 2026 is reshaping what utility operators must evaluate now

The grid investment surge of 2026 is reshaping what utility operators must evaluate now

Significant capital investments are being made in grid infrastructure, highlighted by a $1 billion raise for home batteries and a $510 million wind project in Mexico. These investments necessitate utility operators to re-evaluate their strategies and plans to accommodate changes and upgrades. Proper evaluation and adaptation by utility operators are essential to optimize the benefits of this grid investment surge.

  • 01A $1 billion investment in home battery technology is part of the growing grid infrastructure funding.
  • 02A Mexican wind project has secured $510 million, indicating strong investment in renewable energy.
  • 03Utility operators must adapt their strategies to effectively integrate new grid technologies and investments.

Aug 16, 2026

Transmission congestion cost the US grid $12B in 2024, and Texas's data center freeze is making the bottleneck worse

Transmission congestion cost the US grid $12B in 2024, and Texas's data center freeze is making the bottleneck worse

The U.S. grid is facing a significant financial burden due to transmission congestion, amounting to $12 billion in 2024. Texas is exacerbating the issue by pausing data center interconnections amid a large 474 GW queue. The Department of Energy's draft National Transmission Needs Study highlights these challenges.

  • 01Transmission congestion in the U.S. grid is expected to cost $12 billion in 2024.
  • 02Texas has paused data center interconnections, adding pressure to the existing grid bottleneck.
  • 03There is a 474 GW queue for data center interconnections in Texas.

Aug 16, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512