Skip to content
MarketScale
‹ Back to IndustriesEnergy

Energy Management Systems…the New Edge for Sustainability-Driven Clientele?

Cara Schildmeyer's article explores how businesses that utilize energy optimization gain unexpected competitive advantages by appealing to environmentally conscious customers. The essay highlights the strategic edge energy management systems can offer in a sustainability-driven market. Companies can better position themselves to cater to eco-friendly clients by implementing effective energy management strategies.

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Promoted content from ENTOUCH on MarketScale.

By Cara Schildmeyer · Business ManagementEmsEnergy Management SystemsEnvironmentally Conscious
Share

Key takeaways

01

Energy optimization offers strategic benefits to businesses.

02

Environmentally conscious customers are increasingly important.

03

Energy management systems provide a competitive edge.

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

In today’s rapidly evolving marketplace, businesses are always on the lookout for strategies that give them an edge. Beyond the obvious economic benefits, Energy Management Systems (EMS) are revealing their potential as powerful tools in fostering brand loyalty, particularly among the sustainability-driven clientele. This emerging group of consumers, passionate about endorsing environmentally conscious companies, is shaping market dynamics. And who better to discuss the importance of such market shifts than Jordan Statt, VP of Channel Development at EnTouch, who delves into how an Energy Management Systems can provide dual benefits of profit and planet on this episode of EnTouch.

Video TranscriptExpand ↓

Hi there. My name is Jordan Stat. I'm the VP of channel development here at InTouch. And here to talk today about how EMS can really provide a competitive advantage for your business. Now there's actually a couple different ways to look at concept, and I'll start with the first and most obvious, and it really centers around profitability. Right? A Good EMS solution should absolutely drive substantial ROI and ultimately cash flow for your business, then you can invest in getting a leg up on the competition. But again, that's really just one of the ways to look at EMS being a competitive advantage. The other one, and probably a lot less well known, centers around this concept of a sustainability motivated buyer. The reality is there are a growing subset of customers in the marketplace who are either buying your product today or who want to buy your product who are increasingly motivated by companies who are committed to providing a benefit to the planet. And what you find is, you know, a product like EMS really helps certainly drive profitability, but also helps motivate customers to wanna continue to do business with you. And ultimately, what we see is, you know, this sort of harmonious blend where companies who put EMS solutions in begin to lap the competition

ENTOUCH

Part of this channel

ENTOUCH

Energy management solutions that cut consumption and improve margins

Visit the channel

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

CS
Cara Schildmeyer

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

HFT Stores Battery and Charger Best Practices

HFT Stores Battery and Charger Best Practices

Harbor Freight Stores focuses on best practices for battery and charger maintenance. Implementing efficient storage and charging techniques can extend the life of batteries and improve performance. Regular maintenance and proper handling are crucial for safety and longevity.

  • 01Implement efficient storage to extend battery life.
  • 02Regular maintenance is crucial for battery safety.
  • 03Proper charging techniques improve battery performance.

Sep 9, 2026

Grid OEMs are racing to build in the U.S., but transformers still take 2–3 years

Grid OEMs are racing to build in the U.S., but transformers still take 2–3 years

Grid equipment makers are expanding U.S. production for transformers, breakers, and high-voltage cable. POWER Magazine still puts power transformer and GSU lead times at 2–3 years. That keeps utility schedules exposed.

  • 01Transformer procurement is now a schedule risk, not a line item: POWER Magazine pegs power transformer and GSU lead times at 2–3 years, long enough to dictate substation cutovers and interconnection dates.
  • 02Big batteries are moving into “grid equipment” territory: ASCE’s profile of Plus Power’s Kapolei project underscores how storage can deliver large, fast-acting capacity, which can affect how operators specify protection, controls, and service contracts.

Sep 6, 2026

Lead time is the new design constraint for transformers, breakers, and HV cable

Lead time is the new design constraint for transformers, breakers, and HV cable

Grid equipment manufacturers are expanding U.S. production of transformers, circuit breakers, and high-voltage cable, according to Renewable Energy World. Delivery timelines are now part of engineering and procurement planning. For utility operators, EPCs, and developers, factory capacity and acceptance testing can set the critical path.

  • 01Delivery is now an engineering variable, procurement lead time can set in-service dates for substations and interconnections.
  • 02Treat transformer and switchgear procurement as early engineering work: capacity, test plans, and change control belong in the bid package and schedule model.

Sep 5, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

CS
Cara Schildmeyer

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512