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Energy Management Systems…the New Edge for Sustainability-Driven Clientele?

Cara Schildmeyer's article explores how businesses that utilize energy optimization gain unexpected competitive advantages by appealing to environmentally conscious customers. The essay highlights the strategic edge energy management systems can offer in a sustainability-driven market. Companies can better position themselves to cater to eco-friendly clients by implementing effective energy management strategies.

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By Cara Schildmeyer · Business ManagementEmsEnergy Management SystemsEnvironmentally Conscious
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Key takeaways

01

Energy optimization offers strategic benefits to businesses.

02

Environmentally conscious customers are increasingly important.

03

Energy management systems provide a competitive edge.

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In today’s rapidly evolving marketplace, businesses are always on the lookout for strategies that give them an edge. Beyond the obvious economic benefits, Energy Management Systems (EMS) are revealing their potential as powerful tools in fostering brand loyalty, particularly among the sustainability-driven clientele. This emerging group of consumers, passionate about endorsing environmentally conscious companies, is shaping market dynamics. And who better to discuss the importance of such market shifts than Jordan Statt, VP of Channel Development at EnTouch, who delves into how an Energy Management Systems can provide dual benefits of profit and planet on this episode of EnTouch.

Video TranscriptExpand ↓

Hi there. My name is Jordan Stat. I'm the VP of channel development here at InTouch. And here to talk today about how EMS can really provide a competitive advantage for your business. Now there's actually a couple different ways to look at concept, and I'll start with the first and most obvious, and it really centers around profitability. Right? A Good EMS solution should absolutely drive substantial ROI and ultimately cash flow for your business, then you can invest in getting a leg up on the competition. But again, that's really just one of the ways to look at EMS being a competitive advantage. The other one, and probably a lot less well known, centers around this concept of a sustainability motivated buyer. The reality is there are a growing subset of customers in the marketplace who are either buying your product today or who want to buy your product who are increasingly motivated by companies who are committed to providing a benefit to the planet. And what you find is, you know, a product like EMS really helps certainly drive profitability, but also helps motivate customers to wanna continue to do business with you. And ultimately, what we see is, you know, this sort of harmonious blend where companies who put EMS solutions in begin to lap the competition

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