Skip to content
MarketScale
‹ Back to IndustriesEnergy

Adapt Energy: Rolling Blackouts, Microgrids, and Elevated Energy Automation

In February of 2021, Texas went through an energy crisis, with many residents experiencing rolling blackouts. PanTech Design CEO Troy Morgan joined host Tyler Kern to talk about this phenomenon, what rolling blackouts are, why they occur and how solutions like microgrids and energy automation can help reduce them. “You’ll find rolling blackouts happening throughout…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

In February of 2021, Texas went through an energy crisis, with many residents experiencing rolling blackouts. PanTech Design CEO Troy Morgan joined host Tyler Kern to talk about this phenomenon, what rolling blackouts are, why they occur and how solutions like microgrids and energy automation can help reduce them.

“You’ll find rolling blackouts happening throughout the United States,” Morgan said. “And it’s unfortunate, because it tends to be based on a first line of defense against an improper predictability on demand.”

When weather conditions shift too hot or too cold and consumers begin using more energy than usual to combat these conditions, the predictability of energy demands becomes skewed. “When the utility companies see the demand rising at a rate they weren’t prepared for or expecting and they are getting close to tapping into their reserves, that’s what can start to cause the need for rolling blackouts.”

Many additional factors play into rolling blackouts, but the fact is, with energy demands increasing, rolling blackouts are a consequence that people could expect to see more of in the future. So, what are the opportunities to help remedy the situation?

Morgan said combating a long-term problem such as rolling blackout begins with education.

“It starts with us as consumers of power understanding our impact. Once we understand our impact, we are going to be more likely to seek opportunities to help,” he said. “And the help is not just helping the world and the United States or the utilities; it’s helping ourselves. People don’t realize how much power they use and how much power they waste.”

When consumers get educated on the problem, Morgan said, that’s when energy automation solutions come into play. “There are so many things that an energy automaton system can do the consumer can be totally hands-off about, but they aren’t going to be willing to take that leap until they are a little bit more educated about why and how this helps.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

$1.1 trillion in grid investment and AI data centers still face decade-long connection waits

$1.1 trillion in grid investment and AI data centers still face decade-long connection waits

The energy sector is planning significant investments in grid infrastructure, with $208 billion allocated for 2025 alone. Despite such investments, data centers in regions like Northern Virginia still face prolonged waits, sometimes extending up to 14 years, for grid connections. This highlights a disconnect between planned investments and actual implementation efficiency.

  • 01$208 billion planned for grid spending in 2025.
  • 02Data centers in Northern Virginia face up to 14-year waits for connections.
  • 03Infrastructure investment isn't translating into immediate capacity improvements.

Jul 13, 2026

Barbados energy transition stalls between dominant incumbents and alternative pathways, study finds

Barbados energy transition stalls between dominant incumbents and alternative pathways, study finds

A 2026 academic study highlights the barriers to energy transition in Barbados, where a fossil-fuel-dependent system struggles to adapt. The study examines the existing power structure and technologies that could facilitate a shift towards sustainable energy. The findings indicate a conflict between entrenched incumbents and emerging alternative energy pathways.

  • 01Barbados's energy system remains heavily reliant on fossil fuels.
  • 02Incumbent energy providers resist transitioning to sustainable options.
  • 03The study identifies technologies that could help transition movement.

Jul 13, 2026

Retail energy markets face a wave of regulatory and structural shifts across Pennsylvania, Massachusetts, Texas, and D.C.

Retail energy markets face a wave of regulatory and structural shifts across Pennsylvania, Massachusetts, Texas, and D.C.

The retail energy markets in the U.S. are undergoing significant regulatory and structural changes in various states, including Pennsylvania, Massachusetts, Texas, and Washington, D.C. These changes impact energy supplier operations, involving new credit rules, municipal powers, demand response adjustments, and rate cap debates. The evolving landscape presents both challenges and opportunities for energy companies navigating these shifts.

  • 01New credit rules are being implemented by PPL Electric.
  • 02Massachusetts municipalities are gaining opt-out powers.
  • 03Texas is adjusting its demand response strategies.

Jul 13, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512