Why Credentialing Platforms Have to Fill the Void in Job Skills that Universities Are Creating
Numbers are up across the board for employer-based credential programs as companies develop a robust parallel higher education infrastructure. Research out of credentialing platform Credly found that the number of organizations building their own curriculum and issuing credentials is up 83% since the start of COVID in 2020. Big players like Google, IBM, and HubSpot…
This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.
Free workspace
Turn your Education Technology expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Numbers are up across the board for employer-based credential programs as companies develop a robust parallel higher education infrastructure. Research out of credentialing platform Credly found that the number of organizations building their own curriculum and issuing credentials is up 83% since the start of COVID in 2020. Big players like Google, IBM, and HubSpot have jumped on this trend to offer their own complete credentialing programs and partner with hiring networks. What is the business case today for companies to invest in their own education infrastructure? How are these investments being shaped by other financial, marketing, or social pressures?
Stay tuned for a full interview with Brandon Busteed, Chief Partnership Officer with Kaplan, as he explores the symbiotic relationship developing between employers and higher education institutions, and why more universities are seeing value in offering employee credentials as part of a four-year degree.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Your experts belong here
Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.
Procurement teams read long before they ever call, and your implementers get to answer their questions first.
