Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Educational Choice Isn’t Enough—Implementation Will Make or Break It

Host Michael Horn speaks with Andrew Clark, president of yes. every kid., about the rapid expansion of education savings accounts (ESAs) across U.S. states and what it will take for school choice policies to succeed in practice. Clark argues that universal programs are more politically viable and that implementation design—not just policy passage—will determine whether ESAs empower families or become bureaucratic obstacles. The conversation highlights the importance of parent-led, consumer-flexible models over restrictive voucher-style systems.

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from The Future of Education with Michael Horn on MarketScale.

By Michael B. Horn · Andrew ClarkEducation Savings Accounts (esas)Michael HornSchool Choice
Share

Key takeaways

01

Universal ESA programs are up to 30% more politically viable than those restricted to specific student populations.

02

Parents want the flexibility to mix-and-match education options—tutoring, private school, extracurriculars—not just a simple school swap.

03

Poor implementation risks turning ESA programs into bureaucratic systems as unpopular and restrictive as health insurance models.

The U.S. education landscape is undergoing a seismic shift as more states adopt education savings accounts (ESAs), signaling a broader push toward personalized, parent-directed learning and broader educational choice. With over a dozen states now offering universal ESA programs, debates around school choice have reached a new level of urgency. Throughout 2024, enthusiasm for school choice remained high, especially among parents. A survey found 70 to 75 percent of school parents to be in favour of policies like education savings accounts (ESAs), charter schools, vouchers, and open enrollment. Among the general public, backing for these options also held steady, with around 60 to 65 percent expressing approval.

How can education choice be expanded in ways that actually resonate with families—and not just policymakers?

In this episode of The Future of Education, host Michael Horn sits down with Andrew Clark, president of yes. every kid., to explore the fast-evolving landscape of educational choice in the U.S. Clark, a lobbyist-turned-education-innovator, breaks down the current state of school choice, the pitfalls of narrow policy design, and how implementation decisions will define the movement’s success or failure.

Key takeaways from the conversation…

  • Universal programs are significantly more popular: Policies open to all students are up to 30% more politically viable than those restricted to low-income or special-needs students.
  • Parents want control, not just alternatives: Educational savings accounts that empower parents to mix-and-match learning (tutoring, private/public school, extracurriculars) are far more appealing than limited voucher models.
  • Implementation is everything: Clark warns that overly bureaucratic ESA systems risk becoming the educational equivalent of health insurance companies—unpopular and restrictive. Instead, he advocates for parent-led models with consumer-like flexibility.

Andrew Clark is a policy strategist and education reform advocate with nearly two decades of experience leading market-driven, data-informed campaigns. As President of yes. every kid., he spearheads efforts to redesign education through learner-centered, parent-empowered approaches. Previously, he held leadership roles at Americans for Prosperity and Generation Opportunity, where he focused on mobilizing grassroots support for systemic reform in education, criminal justice, and economic policy.

The Future of Education with Michael Horn

Part of this channel

The Future of Education with Michael Horn

Michael Horn interviews the people redesigning how students learn

Visit the channel

About the author

Michael B. Horn
Michael B. HornSpeaker, Writer & Advisor on the Future of Education, Clayton Christensen Institute

Michael Horn speaks and writes about the future of education and works with a portfolio of education organizations to improve the life of each and every student. He is the co-founder of and a distinguished fellow at the Clayton Christensen Institute for Disruptive Innovation, and host of the Future of Education podcast on MarketScale.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Education Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

The article discusses how Michigan Central is transforming the landscape of Detroit, with insights from Beth Kmetz-Armitage. The project aims to revitalize the area through innovative education-technology initiatives. Ron Stefanski covers the impact of these changes on the local community.

  • 01Michigan Central is revitalizing Detroit.
  • 02Education-technology plays a key role in the transformation.
  • 03Beth Kmetz-Armitage shares insights on the project.

Jul 15, 2026

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

The decision-making process for universities when choosing which online programs to develop and fund involves strategic considerations. These decisions are influenced by factors such as demand, resources, and institutional goals. Administrators need to weigh these elements to ensure successful and sustainable online education offerings.

  • 01Universities consider demand and resources in online program planning.
  • 02Institutional goals influence the choice of programs to fund.
  • 03Strategic decision-making is crucial for successful online education.

Jun 30, 2026

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

In 2026, more than half of US teachers continue to face significant job-related stress. This ongoing issue poses a primary adoption barrier for EdTech vendors and enterprise L&D teams targeting school districts. Understanding and addressing teacher stress is crucial for the successful implementation of educational technology.

  • 01Over half of US teachers experience high stress levels in 2026.
  • 02Teacher stress is a major barrier for EdTech adoption.
  • 03EdTech solutions must address stress to succeed in schools.

Jun 29, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

About the Experts

Michael B. Horn headshot
Michael B. Horn

Co-Founder and Distinguished Fellow, Clayton Christensen Institute; Host, The Future of Education

Clayton Christensen Institute

Michael B. Horn is a co-founder of the Clayton Christensen Institute for Disruptive Innovation and a leading voice on education reform and innovation. He hosts 'The Future of Education' podcast, where he interviews educators, entrepreneurs, and thought leaders shaping learning's future. Horn is the co-author of several books on disruptive innovation in education, including 'Disrupting Class.'

AC
Andrew Clark

President

yes. every kid.

Andrew Clark is a policy strategist and education reform advocate with nearly two decades of experience leading market-driven, data-informed campaigns. As President of yes. every kid., he spearheads efforts to redesign education through learner-centered, parent-empowered approaches. Previously, he held leadership roles at Americans for Prosperity and Generation Opportunity, focusing on grassroots mobilization for systemic reform in education, criminal justice, and economic policy.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512