Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

MAP AIMS To Automate Reading Level Assessment

We spoke with Jennifer Knestrick, the Senior Product Manager for Early Learning Assessments at NWEA, at this year’s ISTE 2018. This research-based, non-profit supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency. Their famous assessment programs include MAP Growth, which has been around for decades and helped 10-12 million students…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share
MAP AIMS To Automate Reading Level Assessment

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

We spoke with Jennifer Knestrick, the Senior Product Manager for Early Learning Assessments at NWEA, at this year’s ISTE 2018. This research-based, non-profit supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency. Their famous assessment programs include MAP Growth, which has been around for decades and helped 10-12 million students find out if their learning is on track, identify gaps, and help motivate them to help them catch up.

Jennifer spoke with us about NWEA’s newest product, MAP Reading Fluency. This new digital platform uses powerful speech recognition technology to asses reading levels in a fun, online environment. According to Jennifer, it can take teachers 40 hours to manually assess and benchmark their class’ reading levels and, particularly since this process must be repeated throughout the school year, represents a significant amount of valuable teaching time.

This new MAP product seeks to automate the process. Now, students can use headsets and read sections of text out loud while they are analyzed by the computer. It is an adaptive test that quickly finds the students’ reading level and provides “timely data for teachers and families to figure out where the difficulties are.”

Jennifer explains, “the 1:1 model is so labour and time intensive that it shrinks down what you can really asses to just what can be managed by one human being in 60 seconds. The point of reading is really to understand, to develop deeper skills and we are able to do that much more effectively online.”

With many new digital learning tools utilizing fun elements and games, MAP Reading Fluency has a similarly light touch with a “friendly, colorful, and approachable” design, though Jennifer stressed that the product was only “lightly game-ified” for the target audience of kids ages 5-9.

One of the typical complaints with digital educational materials is a lack of personalization. Jennifer is adamant that the MAP Reading Fluency makes it easier to asses reading levels in a more personalized way. Not only is the test smart and adaptive, it can be easily repeated to better track progress. Jennifer emphasizes that “timely data for teachers and parents is extremely important,” and the MAP assessment delivers detailed diagnostics about areas in which the individual student needs to focus on. Best of all, the detailed diagnostic data and audio recordings are saved online for later use by parents, teachers, and students. This allows them to actually hear the students progression over time, which is helpful for the teacher and encouraging for the kids.

Though the speech recognition technology is powerful and smart, as Jennifer puts it, “it’s not exactly AI.” The core technology is called EduSpeak and is developed by SRI. NWEA’s partners, LanguaMetrics, then embeds the SRI tech into the MAP assessment. The system scores the audio signal relative to the text to accurately measure the individuals’s reading ability. It’s a truly impressive piece of technology since, as Jennifer describes with a laugh,“It’s a very challenging space because young kids aren’t that articulate.”

The EdTech industry is seeing a push to make tools that save teachers time and get the most out of digital technology. Jennifer notes, “in general the teaching work force becoming more comfortable with technology…. What we see in this age group [5-9] is that a very large proportion of schools have 1to1 iPad programs or at least access, so the kids are completely adept with these devices.”

That voice recognition is accurate enough to do an automatic reading assessment is testament to how far we have come with development in every day tools such as our digital assistants. As Jennifer points out, we all have a Siri or an Alexa in our pocket, so the technology is becoming mainstream enough for parents and educators to really trust it in the classroom; 6 or 7 years ago this would simply not have been possible.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

A recent survey conducted by AIRC shows that U.S. educational institutions are increasingly adopting fixed-fee and net-tuition models for agency commissions instead of traditional percentage commissions. These institutions pay approximately $2,000 to $3,500 for each enrolled international student. The survey analyzed responses from 61 institutions across 26 states.

  • 01Educational institutions in the U.S. pay $2,000–$3,500 per international student as agency commission.
  • 02Fixed-fee and net-tuition models are gaining popularity over traditional percentage-based commissions.
  • 03The AIRC survey included 61 institutions from 26 different states.

Aug 12, 2026

Work Generated Learning with Andrew Salmon of Intangled Learning

Work Generated Learning with Andrew Salmon of Intangled Learning

Andrew Salmon of Intangled Learning explores how learning can be generated through work experience. This approach integrates practical workplace skills with educational growth. Technologies in education are evolving to support this type of learning environment.

  • 01Workplaces can serve as a powerful arena for learning new skills.
  • 02Education technology is advancing to better integrate on-the-job learning with formal education.
  • 03Integrating learning with work helps bridge the gap between theoretical knowledge and practical application.

Aug 7, 2026

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

The article discusses how Michigan Central is transforming the landscape of Detroit, with insights from Beth Kmetz-Armitage. The project aims to revitalize the area through innovative education-technology initiatives. Ron Stefanski covers the impact of these changes on the local community.

  • 01Michigan Central is revitalizing Detroit.
  • 02Education-technology plays a key role in the transformation.
  • 03Beth Kmetz-Armitage shares insights on the project.

Jul 15, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512