Skip to content
‹ Back to IndustriesEducation Technology

How to Spice Up Your B-Roll Footage

Just because you’re shooting b-roll doesn’t mean it has to be bland and boring. If you’re unfamiliar, there are two types of footage taken on set: A-roll and B-roll. A-roll refers to the principal photography of a project, like characters engaging in a conversation over dinner. B-roll is supplemental footage that supports the A-roll. In this…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share
How to Spice Up Your B-Roll Footage

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free
Just because you’re shooting b-roll doesn’t mean it has to be bland and boring.

If you’re unfamiliar, there are two types of footage taken on set: A-roll and B-roll. A-roll refers to the principal photography of a project, like characters engaging in a conversation over dinner. B-roll is supplemental footage that supports the A-roll. In this hypothetical dinner scene, you might want some supporting shots of the setting or background actors.

A lot of times, filmmakers might think that the A-roll is what matters, and that the B-roll is almost throwaway footage you grab at the end of a long shoot when, in fact, it can be equally important. And just because some footage is supplemental doesn’t mean it has to be boring or uncreative.

Read more at No Film School

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Copyleaks says Classroom reach spans most K-12 and higher ed

Copyleaks says Classroom reach spans most K-12 and higher ed

Copyleaks says its Classroom integration reaches most K-12 and higher ed LMS platforms. Copyleaks says Instructure recently named it a top-tier strategic sales partner, and it describes a partnership with D2L Brightspace that broadens access for colleges and universities. For schools, key choices include billing on the LMS invoice and AI Sensitivity settings that align thresholds with policy.

  • 01When nearly nine in ten students use AI for schoolwork, the sensitivity threshold a school sets in Copyleaks works as its AI policy, written in software.
  • 02Copyleaks says the integration brings it to learning management systems used by approximately 80% of the K-12 market and 95% of higher education institutions. That is the ceiling on who could turn it on, not a count of paying schools.
  • 03Before scanning against Copyleaks' Shared Data Hub, institutions decide whether student papers join a pool shared with other institutions. The API can limit comparisons to the school's own submissions and permanently purge documents.

Oct 1, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512