Skip to content
‹ Back to IndustriesEducation Technology

Is Face-to-Face Learning Better than Online Learning?

Much of the recent argument raging about reopening schools rests on the quality of online instruction. That’s understandable. However, there’s much about online instruction that remains misunderstood. It’s time to change that… In my 50-year teaching career, I had the opportunity to create and teach online courses, an experience that sheds light on this debate….

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Much of the recent argument raging about reopening schools rests on the quality of online instruction. That’s understandable. However, there’s much about online instruction that remains misunderstood. It’s time to change that…

In my 50-year teaching career, I had the opportunity to create and teach online courses, an experience that sheds light on this debate. For starters, I can attest to that the quality of online instruction will improve as instructors and students become more familiar with it and engage with it more, and that if a program is a bit awkward at first, that awkward or clunky nature shouldn’t be used as a reason to physically reopen schools.

When the University of Maryland’s Robert H. Smith School of Business decided to offer an Online MBA degree, our first priority was to create the highest quality program possible. To achieve this goal, we built the online MBA program to feature weekend residence sessions at the beginning and end of each term, and synchronous video classes for each course. Synchronous video is like a Zoom conference.

In my course on transformational information technology, I recorded lectures that were broken into 10-minute segments – research shows that student concentration falls off during longer videos. To enliven the lectures, I include my teaching assistant, Frankie, a miniature dachshund.

In my weekly synchronous class, there were a maximum of 25 students plus myself, each in an interactive video window. We used synchronous class time for discussion mostly of case studies featuring technology issues. I found it necessary to prepare a plan for synchronous class sessions with a specific time allocated for each topic, and to work hard during class to follow the plan. The level of interaction was high and there was certainly no hiding in the back row.

Creating and updating video lectures, planning interactive classes, and the heavy concentration of the synchronous sessions meant that teaching online required as much or more work than teaching a face-to-face class.

The term projects and final exam results for the online class were comparable to those from my face-to-face version of the course for full-time students.

After gaining experience with the online MBA program we worked with edX, the MIT-Harvard MOOC platform, to develop a micromasters program with seven MBA courses delivered as MOOCs. A student who does well in these seven courses can apply to the online program and receive college credit for completing them. Since MOOCs are asynchronous, we devoted significant resources to development, including scripted lectures that faculty recorded in a studio. For my information technology course, different instructors from the course created video lectures on the topics where they have the most expertise.

A relatively small number of faculty members had prepared online courses before the pandemic forced them to this spring. Most instructors had little time to prepare highly polished video lectures and other materials. As faculty members gain experience in this realm, they will want to improve on these first efforts.

Creating more professional video lectures dramatically increases the level of effort and cost of course development. The resources required to create this level of quality are considerable, including computer hardware and software, instructional design staff, and videographers and editors, to mention a few. An important research question is what level of professionalism is required to engage students and provide the educational outcomes we seek for our courses.

We have hundreds of years of experience with education, which has led to a variety of class formats and creative ways of teaching.

At the university level, courses range from one-on-one tutorials to lectures with hundreds of students. Is one of these formats always better than another? It depends. How much of quality in education is due to the efforts of the instructor? Of the motivation of students? As teachers and students at all levels gain experience with online education their quality will equal or exceed face-to-face instruction. The quality of online education should not be a factor in deciding to reopen schools.

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Education & Technology Industry.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Copyleaks says Classroom reach spans most K-12 and higher ed

Copyleaks says Classroom reach spans most K-12 and higher ed

Copyleaks says its Classroom integration reaches most K-12 and higher ed LMS platforms. Copyleaks says Instructure recently named it a top-tier strategic sales partner, and it describes a partnership with D2L Brightspace that broadens access for colleges and universities. For schools, key choices include billing on the LMS invoice and AI Sensitivity settings that align thresholds with policy.

  • 01When nearly nine in ten students use AI for schoolwork, the sensitivity threshold a school sets in Copyleaks works as its AI policy, written in software.
  • 02Copyleaks says the integration brings it to learning management systems used by approximately 80% of the K-12 market and 95% of higher education institutions. That is the ceiling on who could turn it on, not a count of paying schools.
  • 03Before scanning against Copyleaks' Shared Data Hub, institutions decide whether student papers join a pool shared with other institutions. The API can limit comparisons to the school's own submissions and permanently purge documents.

Oct 1, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512