Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Change Starts Here: Every Student has Potential

Cathy Quiroz Moore is the Superintendent of the Wake County Public School System, NC, the 15th largest school system in the United States. Moore came to the U.S. from Ecuador when she was two years old. That dual culture influenced who Moore is as a person and her actions as a leader. Her roots in…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from FranklinCovey on MarketScale.

Share

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

Cathy Quiroz Moore is the Superintendent of the Wake County Public School System, NC, the 15th largest school system in the United States. Moore came to the U.S. from Ecuador when she was two years old. That dual culture influenced who Moore is as a person and her actions as a leader. Her roots in the Wake County Public School Stem stretch back to 1988 when she entered as a French teacher. Being engaged and seeking out leadership opportunities are traits that Moore always fostered.

“Even as a beginning teacher, I looked for and had opportunities to take on small leadership roles within our regular school community setting, and those were exciting to me when I came to Wake County in ’88,” Moore said. “After a couple of years in the classroom, I had the opportunity to take on a student teacher from a local university.” This situation helped Moore realize there were more ways to influence education than teaching students; passing along knowledge and craft to others was equally essential. And soon, the organizational side of education opened to Moore, a role she could play an integral part in its success.

Moore’s transition to superintendent didn’t happen overnight. It took several decades, a lot of work, and until a few years ago, Moore wasn’t thinking about such a role. But her continued leadership persistence, hard work, and dedication to making a difference in education continued to narrow the path towards her destiny. “For me, it is about being invested where you are, learning as much as you can, growing your profession, and growing with colleagues,” Moore said.

Some of Moore’s experiences growing up led her to discover that teachers who recognize a student’s potential can positively impact those students’ lives. “Those experiences, at an early age, and those who, during the course of my elementary, middle school, and high school teacher administrators who believed in me, helped me understand that I had worth, value, and something to contribute.”

FranklinCovey

Part of this channel

FranklinCovey

Behavior change that produces measurable organizational results

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

A recent survey conducted by AIRC shows that U.S. educational institutions are increasingly adopting fixed-fee and net-tuition models for agency commissions instead of traditional percentage commissions. These institutions pay approximately $2,000 to $3,500 for each enrolled international student. The survey analyzed responses from 61 institutions across 26 states.

  • 01Educational institutions in the U.S. pay $2,000–$3,500 per international student as agency commission.
  • 02Fixed-fee and net-tuition models are gaining popularity over traditional percentage-based commissions.
  • 03The AIRC survey included 61 institutions from 26 different states.

Aug 12, 2026

Work Generated Learning with Andrew Salmon of Intangled Learning

Work Generated Learning with Andrew Salmon of Intangled Learning

Andrew Salmon of Intangled Learning explores how learning can be generated through work experience. This approach integrates practical workplace skills with educational growth. Technologies in education are evolving to support this type of learning environment.

  • 01Workplaces can serve as a powerful arena for learning new skills.
  • 02Education technology is advancing to better integrate on-the-job learning with formal education.
  • 03Integrating learning with work helps bridge the gap between theoretical knowledge and practical application.

Aug 7, 2026

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

The article discusses how Michigan Central is transforming the landscape of Detroit, with insights from Beth Kmetz-Armitage. The project aims to revitalize the area through innovative education-technology initiatives. Ron Stefanski covers the impact of these changes on the local community.

  • 01Michigan Central is revitalizing Detroit.
  • 02Education-technology plays a key role in the transformation.
  • 03Beth Kmetz-Armitage shares insights on the project.

Jul 15, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512