Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

How Interactive Workshops Transformed Engagement: Insights from Gary Hubbard and Jacqui Barber at IPS Global 2026

At IPS Global 2026, Gary Hubbard and Jacqui Barber shared insights on how interactive workshops revitalized engagement for global sales teams in the advanced manufacturing and packaging sectors. The session highlighted the renewed importance of in-person connection in an increasingly digital-first communication environment. Their findings underscore how structured, hands-on formats can meaningfully shift team dynamics and knowledge retention.

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

By MarketScale · Contract ManagementGary HubbardGlobal Sales StrategyIps Global Sales Meeting 2026
Share

Key takeaways

01

Interactive, in-person workshops drove measurably stronger engagement compared to digital-only formats for global sales teams.

02

Advanced manufacturing and packaging industries are rediscovering the strategic value of face-to-face collaboration.

03

Structured workshop design, as demonstrated by Hubbard and Barber, plays a critical role in translating content into actionable outcomes.

In an era where global teams increasingly rely on digital communication, the value of in-person connection has taken on renewed importance, especially in high-stakes industries like advanced manufacturing and packaging. Sales organizations, in particular, are rediscovering that meaningful collaboration often happens not in inboxes, but in shared spaces where ideas can be challenged, refined, and energized in real time.

That shift was evident at TekniPlex’s recent IPS Global Sales Meeting, where a deliberate move toward interactive workshops signaled a broader evolution in how companies approach internal alignment. By breaking into smaller groups, participants were able to surface regional nuances, cultural differences, and frontline insights that might otherwise remain unspoken in larger, more traditional formats. The overwhelmingly positive feedback underscores a growing appetite for environments that prioritize dialogue over presentation and participation over passive listening.

At the same time, the conversations reflected a sharpened focus on strategic discipline—particularly around contract management and the importance of understanding long-term implications before committing to customer demands. As sales teams navigate increasingly complex global markets, the balance between responsiveness and thoughtful decision-making has never been more critical—and it’s a theme that Gary Hubbard and Jacqui Barber explore further in their reflections from the TekniPlex IPS Global Sales Meeting in Mexico City.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Business Services expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

The Early Scale: Amazon Business Hits $60B in Annualized Sales, and Agentic AI Is Coming for the Procurement Stack

The Early Scale: Amazon Business Hits $60B in Annualized Sales, and Agentic AI Is Coming for the Procurement Stack

Amazon Business has surpassed $60 billion in annualized sales, highlighting significant growth in the B2B sector. OpenAI is embedding its engineers within enterprise clients to enhance integration and service. The health technology sector is undergoing consolidation with a pace valued at $7.4 billion.

  • 01Amazon Business has achieved $60 billion in annualized sales, showcasing its strong position in the B2B market.
  • 02OpenAI is placing engineers within enterprise clients to optimize AI-driven processes and solutions.
  • 03The health technology industry is experiencing a consolidation movement valued at $7.4 billion.

Aug 1, 2026

The Early Scale: Amazon Business Hits $60B in Annualized Sales as Agentic AI Rewires B2B Procurement

The Early Scale: Amazon Business Hits $60B in Annualized Sales as Agentic AI Rewires B2B Procurement

Amazon Business has reached $60 billion in annualized sales, highlighting its significant impact on B2B procurement. At the same time, Adobe has been expanding its portfolio through AI content acquisitions, and Cvent has invested $1 billion in event technology, underscoring the continued importance of live events. These developments suggest that B2B operators need to adapt to technological changes to stay competitive.

  • 01Amazon Business has achieved $60 billion in annualized sales.
  • 02Adobe is building an AI content empire through strategic acquisitions.
  • 03Cvent has invested $1 billion in event technology.

Jul 31, 2026

The Early Scale: Anthropic and Blackstone Launch Ode: $1.5B Says Implementation Beats Model-Building

The Early Scale: Anthropic and Blackstone Launch Ode: $1.5B Says Implementation Beats Model-Building

Anthropic and Blackstone have invested $1.5 billion, emphasizing the importance of AI implementation over mere model development. Amazon Business has surpassed $60 billion in revenue. Gartner's research indicates that 45% of CFOs are funding AI initiatives that do not yield the desired outcomes.

  • 01Anthropic and Blackstone have made a $1.5 billion investment prioritizing AI implementation.
  • 02Amazon Business has achieved over $60 billion in revenue.
  • 03Gartner reports that 45% of CFOs are investing in ineffective AI outcomes.

Jul 30, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

About the Experts

M
MarketScale
GH
Gary Hubbard

IPS Global

JB
Jacqui Barber

IPS Global

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512