Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

MarketScale AEC 01/24/19: Designing for the Past, Present and Future

Trends come and go quickly in this fast-paced landscape. What never goes out style are visionaries who can see past the latest craze and chart their own path forward. On this episode of the MarketScale AEC Podcast, we take a look at the four individuals who were featured in the first season of the…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Request an invite

Trends come and go quickly in this fast-paced landscape. What never goes out style are visionaries who can see past the latest craze and chart their own path forward. On this episode of the MarketScale AEC Podcast, we take a look at the four individuals who were featured in the first season of the Faces of Design series. Each of these people have skills and traits that help them stand out in the industry, and are paving the way as leaders for AEC professionals everywhere.

Also on this episode is a look at the trend of open workspaces and the challenges they can present. Open spaces and hard surfaces can also mean more noise in the workspace; Brian Atkinson, Client Development Manager at ABD Engineering & Design, joins the show to talk about ways that sound can be minimized in these now ubiquitous workspaces.

WIDE OPEN SPACES MAKE FOR LOUD WORKPLACES

It’s a trend that has been more and more prevalent over the last several years: the open workspace. Companies have been shifting that direction to create a more unified company culture and to prevent isolating employees from other employees, as well as to encourage collaboration and communication. Figuratively and literally, walls are coming down.

However, opening up a space means potential acoustical nightmares; an office that’s basically a giant warehouse filled with desks is a reverb dreamscape, which isn’t so dreamy for productive work time. Many companies are hiring firms to come in and retroactively adjust the space to be acoustically in line, but often that’s not enough.

MarketScale Host Scott Sidway spoke with Brian Atkinson, client development manager from ABD Engineering and Design, about what sound problems arise with collaborative workspaces, how they can be fixed, and how the industry can stay ahead of these acoustic issues with proactive design.

FACES OF DESIGN: SEASON ONE’S ALL STARS

The first season of MarketScale’s Faces of Design series took a look at four individuals who are using their unique set of gifts for innovation in the industry. On this episode of the AEC Podcast, we take a look back at the conversations we had with all four of them and what makes each of them special.

From Bob Borson’s willingness to step out of his comfort zone and start a blog, to Sarah Kuchar’s boldness to leave a comfortable job to start her own venture, these influencers are making a difference in their particular spheres of influence.

For Eric Edelson, his background is in the world of finance, not AEC. However, his leadership and use of technology has transformed FireClay Tile from a company on the verge of non-existence into a thriving business. Jonathon Kemnitzer of KEM Studio sees the world in a different way, allowing him to create projects and designs that are fresh and unique.

Each Face brought a unique voice to their profile, and all have varied but crucial tips on how to succeed and thrive authentically within the AEC industry.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

Amazon-leased warehouse near Minneapolis sells for $94.8 million, and it changes renewal pricing

Amazon-leased warehouse near Minneapolis sells for $94.8 million, and it changes renewal pricing

An Amazon-leased warehouse near Minneapolis has been sold for $94.8 million, setting a new benchmark for industrial rents and renewal rates. This transaction may influence future facility security specifications and leasing strategies in the area. The sale highlights the growing value of properties leased to major retailers like Amazon.

  • 01The Amazon-leased warehouse near Minneapolis was sold for $94.8 million.
  • 02This sale sets a new benchmark for industrial rents and renewal pricing.
  • 03Amazon's influence increases the value of leased industrial properties.

Aug 26, 2026

Architecture firms are importing lab-style foresight to future-proof practice, starting with 90-minute scenario reviews

Architecture firms are importing lab-style foresight to future-proof practice, starting with 90-minute scenario reviews

Architecture firms are adopting a foresight approach similar to labs by explicitly making assumptions and then stress-testing them. This method, showcased by AIA North Carolina, aims to future-proof architectural practices through regular scenario reviews. The goal is to enhance the resilience and adaptability of architectural designs.

  • 01Architectural firms are conducting 90-minute scenario reviews to stress-test their assumptions and improve resilience.
  • 02The operational shift focuses on making assumptions explicit and testing them like a research lab.
  • 03This approach is intended to future-proof architectural practices.

Aug 25, 2026

Architecture billings at 46.6 keep preconstruction demand weak, but a 52.6 inquiries index shows owners still shopping

Architecture billings at 46.6 keep preconstruction demand weak, but a 52.6 inquiries index shows owners still shopping

The Architecture Billings Index (ABI) for July stayed in contraction at 46.6, while design contracts were at 47.2, indicating a continued weak demand in preconstruction. However, the inquiries index was higher at 52.6, suggesting that owners are still exploring potential projects.

  • 01The Architecture Billings Index (ABI) for July was 46.6, indicating contraction in billings.
  • 02Design contracts for July were at 47.2, also signaling weak demand.
  • 03The inquiries index for July was 52.6, showing owners are still actively considering projects.

Aug 23, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512