Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

MarketScale AEC 01/24/19: Designing for the Past, Present and Future

Trends come and go quickly in this fast-paced landscape. What never goes out style are visionaries who can see past the latest craze and chart their own path forward. On this episode of the MarketScale AEC Podcast, we take a look at the four individuals who were featured in the first season of the…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Request an invite

Trends come and go quickly in this fast-paced landscape. What never goes out style are visionaries who can see past the latest craze and chart their own path forward. On this episode of the MarketScale AEC Podcast, we take a look at the four individuals who were featured in the first season of the Faces of Design series. Each of these people have skills and traits that help them stand out in the industry, and are paving the way as leaders for AEC professionals everywhere.

Also on this episode is a look at the trend of open workspaces and the challenges they can present. Open spaces and hard surfaces can also mean more noise in the workspace; Brian Atkinson, Client Development Manager at ABD Engineering & Design, joins the show to talk about ways that sound can be minimized in these now ubiquitous workspaces.

WIDE OPEN SPACES MAKE FOR LOUD WORKPLACES

It’s a trend that has been more and more prevalent over the last several years: the open workspace. Companies have been shifting that direction to create a more unified company culture and to prevent isolating employees from other employees, as well as to encourage collaboration and communication. Figuratively and literally, walls are coming down.

However, opening up a space means potential acoustical nightmares; an office that’s basically a giant warehouse filled with desks is a reverb dreamscape, which isn’t so dreamy for productive work time. Many companies are hiring firms to come in and retroactively adjust the space to be acoustically in line, but often that’s not enough.

MarketScale Host Scott Sidway spoke with Brian Atkinson, client development manager from ABD Engineering and Design, about what sound problems arise with collaborative workspaces, how they can be fixed, and how the industry can stay ahead of these acoustic issues with proactive design.

FACES OF DESIGN: SEASON ONE’S ALL STARS

The first season of MarketScale’s Faces of Design series took a look at four individuals who are using their unique set of gifts for innovation in the industry. On this episode of the AEC Podcast, we take a look back at the conversations we had with all four of them and what makes each of them special.

From Bob Borson’s willingness to step out of his comfort zone and start a blog, to Sarah Kuchar’s boldness to leave a comfortable job to start her own venture, these influencers are making a difference in their particular spheres of influence.

For Eric Edelson, his background is in the world of finance, not AEC. However, his leadership and use of technology has transformed FireClay Tile from a company on the verge of non-existence into a thriving business. Jonathon Kemnitzer of KEM Studio sees the world in a different way, allowing him to create projects and designs that are fresh and unique.

Each Face brought a unique voice to their profile, and all have varied but crucial tips on how to succeed and thrive authentically within the AEC industry.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

Hybrid CLT offices are making tenants manage the base building like critical infrastructure

Hybrid CLT offices are making tenants manage the base building like critical infrastructure

Hybrid cross-laminated timber (CLT) is moving from a design talking point into an operations and risk-management item in commercial leasing, as occupiers chase lower embodied carbon and flexible floorplates while tightening controls on fire strategy, moisture, and fit-out interfaces. Structure Tone London’s Cam Hummerston argues tenants in hybrid CLT buildings need contractors who understand how base-build timber interacts with the office fit-out, including water management during construction and moisture detection once occupied. A concrete U.S. reference point comes from Bowdoin College’s 46,000-square-foot pair of mass-timber academic buildings, which Metropolis reported as Maine’s first commercial-grade mass timber projects, designed as all-electric and served by a shared heat-recovery chiller system for tight temperature and humidity control. Together, the sources indicate that procurement and facilities teams should treat mass timber as a package of structural, MEP, and monitoring requirements that must be written into leases, O&M documentation, and commissioning plans, not left to aesthetic intent.

  • 01The fastest practical way to de-risk mass timber for occupiers is to push fire strategy, moisture controls, and O&M deliverables into the lease and fit-out scope, because hybrid CLT performance depends on the base-build and tenant improvements working as one system.
  • 02A single headline carbon figure can hide scope differences: Structure Tone London cites 20–60% lower embodied carbon versus traditional construction for mass timber generally, while Metropolis reports a project team estimate of an 80% reduction versus a comparable steel superstructure at Bowdoin. Buyers should pin down what boundary each number uses before it becomes an RFP requirement.
  • 03If the use case has tight humidity or collection-grade environmental needs, Bowdoin’s choice of shared chilled and hot water produced by a heat-recovery chiller plus peak electric equipment is a useful precedent for how all-electric mass-timber buildings can be conditioned, and what that implies for metering, redundancy, and controls integration.

Sep 2, 2026

Burnham-Ward buys Enderle Center, plans Campo on 17th mixed-use redevelopment

Burnham-Ward buys Enderle Center, plans Campo on 17th mixed-use redevelopment

Burnham-Ward Properties bought Tustin's Enderle Center and plans to redevelop it as Campo on 17th, adding 100 for-sale townhomes alongside about 60,000 square feet of revitalized retail with utility, parking and circulation upgrades. Separately, Colliers brokered the $11.3 million sale of Kellogg Square, a Santa Barbara neighborhood center, to an undisclosed buyer.

  • 01Burnham-Ward Properties purchased Enderle Center in Tustin and plans to redevelop it as Campo on 17th, with about 60,000 square feet of commercial space and 100 for-sale townhomes.
  • 02The Campo on 17th scope includes new construction, renovations, utility upgrades, a parking rework and improved circulation, with Zov's set to anchor an 8,200-square-foot location.
  • 03Colliers brokered the $11.3 million sale of Kellogg Square in Santa Barbara, with AJR Capital Group as seller and the buyer undisclosed.

Aug 27, 2026

NAR’s new CRE demand index is steering site selection to smaller metros

NAR’s new CRE demand index is steering site selection to smaller metros

The National Association of Realtors has introduced a new index to rank commercial real estate demand across over 300 metropolitan areas. This index demonstrates a shift in site selection preference towards smaller markets. The trend is influencing decision-making processes in the real estate industry.

  • 01The National Association of Realtors has a new index ranking commercial real estate demand.
  • 02The index covers over 300 metropolitan areas.
  • 03Site selection is increasingly favoring smaller markets.

Aug 27, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512