Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Genesis Revolutionizes Customer Experience with AGI’s Cutting-Edge Design

Genesis, the influential luxury brand under the Hyundai network of dealerships, has made waves since its launch in 2003. In a groundbreaking move, the company recently unveiled its first standalone Genesis dealership in North America in 2022. To ensure an exceptional customer experience, Genesis turned to AGI, an innovative solutions team specializing in creating transformative…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Start free

Genesis, the influential luxury brand under the Hyundai network of dealerships, has made waves since its launch in 2003. In a groundbreaking move, the company recently unveiled its first standalone Genesis dealership in North America in 2022. To ensure an exceptional customer experience, Genesis turned to AGI, an innovative solutions team specializing in creating transformative spaces. AGI worked closely with Genesis to bring their conceptual aspirations to life, focusing on customer time and convenience.

One of the key features AGI implemented was the cable suspended brand queue, which created a designated yet seamless space for customers. Like a dynamic work of art, overhead LEDs bathed the walls in soothing, muted colors, while luxurious interior furniture added a touch of comfort. To draw attention to the feature car showcase, AGI developed a stunning copper-colored brand wall and an overhead light cloud that illuminated the vehicle’s surface, accentuating the latest Genesis models.

Moving towards the back of the dealership, AGI’s Innovative Solutions team designed a modern lounge area. This space boasted striking greenery and an unmatched elegance in its interior creation, providing a warm and inviting environment for clients to enjoy during their wait. The grand openings of these redesigned dealerships have been met with resounding praise, setting the stage for hundreds of future locations.

AGI’s commitment to going beyond expectations shines through in their collaboration with Genesis. By seamlessly blending artistry, technology, and functionality, they have created an exceptional dealership experience that sets Genesis apart in the luxury car market. As Genesis continues to expand its reach, AGI will undoubtedly play a crucial role in shaping the brand’s future success.

AGI has demonstrated its expertise in creating innovative spaces that elevate the customer experience to new heights. With their remarkable work for Genesis, they have proven that luxury goes beyond the vehicles themselves—it extends to every aspect of the dealership environment. As we eagerly anticipate the opening of more Genesis locations, we can rest assured that AGI’s unwavering commitment to excellence will continue to exceed our expectations.

AGI, experience beyond expected.

Video TranscriptExpand ↓

Since the initial launch in two thousand three, Genesis has been an influential luxury brand within the Hyundai network of dealerships. As part of a groundbreaking brand expansion, company executives announced a program to establish their first standalone Genesis dealership in North America in twenty twenty two. With enhanced customer time and convenience as the focal points of their new dealership experience, Genesis trusted an AGI innovative solutions team to transform their conceptual aspirations into elegant physical realities. To create a designated yet seamless space. AGI assisted Genesis in the creation of the cable suspended brand queue. Much like a dynamic of art. Overhead LEDs illuminate the walls with calming muted colors while luxurious interior furniture creates a comfortable environment. To highlight the feature car showcase. AGI's team developed and produced a new copper colored brand wall to help frame space, as well as an overhead light cloud to illuminate the vehicle surface and emphasize the latest Genesis models. Towards the back of the dealership, The Innovative Solutions team also designed a modern lounge area, featuring striking green spaces complemented with unmatched elegance of interior creation creating a warm inviting space for clients to enjoy during their weights. The grand openings have since been met with rave reviews, and we look forward to supporting Genesis and their dealers with hundreds of locations to come. AGI, experience beyond expected.

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Architecture & Design Insights

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM reported $144.5 million in 2025 K-12 school revenue, topping Building Design+Construction's 2026 Giants 400 engineering ranking ahead of CMTA and Jacobs. The lists rank gross revenue, so they map footprint, not performance. For districts planning bond programs, they are the closest public view of who builds schools at scale.

  • 01AECOM led the K-12 engineering list with $144.5 million in 2025 revenue, followed by CMTA at $104.5 million, Jacobs at $97.1 million and fourth-place WSP at $46.6 million, per BD+C.
  • 02The Giants 400 K-12 lists rank gross revenue from U.S. and Canada operations, so a firm's position measures how much school work it carries, not fees, project count or results.
  • 03The same three firms held No. 1 in K-12 architecture, engineering and construction in both 2025 and 2026, according to American School & University, while positions below them shifted.

Sep 18, 2026

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw has released plans for a reimagined north entry plaza at Allegiant Stadium in Las Vegas, per Dezeen. The design converts parking lots into transport infrastructure and walkways and builds a Boring Company station into an elevated plaza. For stadium operators, the arrival point moves from a parking field to a transit stop.

  • 01Grimshaw's Allegiant Stadium plan puts the transit station inside the entry plaza itself, which changes where crowd flow begins for gate staffing and wayfinding.
  • 02The plan matters most for venues with surface parking directly adjacent to gates and a transit operator willing to build to the door; without both, the model does not transfer.
  • 03Dezeen reported released plans, not a construction start; a published schedule or cost is the next signal that would move this from concept to project.

Sep 17, 2026

Proptech money is moving to AI that cuts construction and property costs

Proptech money is moving to AI that cuts construction and property costs

Crunchbase News reported Sept. 1, 2026 that proptech investors are shifting toward AI that makes construction, property operations and deals cheaper. Trunk Tools is the clearest example. Its TrunkBid bid-leveling agent and Cortex drawing layer put the change squarely in general contractors' preconstruction and submittal work.

  • 01Investor selectivity in proptech is now aimed at a specific test: does the tool take hours out of construction, building operations or a transaction. According to Crunchbase News, investors are putting more money into companies using AI and other technology to make construction, property operations and real estate transactions faster and less expensive.
  • 02Trunk Tools launched TrunkBid, an AI agent for subcontractor bid analysis and leveling, in March, according to Construction Business Owner, and its Cortex platform, unveiled in June, can compare revised drawing sets, according to ENR. Contractors that still level subcontractor bids by hand in spreadsheets are the buyers this wave is built for.
  • 03Watch whether early deployers such as Gilbane and Cleveland Construction publish measured hours saved. Until they do, the 'hundreds of hours' figure is a vendor estimate, not a benchmark.

Sep 17, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512