Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Genesis Revolutionizes Customer Experience with AGI’s Cutting-Edge Design

Genesis, the influential luxury brand under the Hyundai network of dealerships, has made waves since its launch in 2003. In a groundbreaking move, the company recently unveiled its first standalone Genesis dealership in North America in 2022. To ensure an exceptional customer experience, Genesis turned to AGI, an innovative solutions team specializing in creating transformative…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Request an invite

Genesis, the influential luxury brand under the Hyundai network of dealerships, has made waves since its launch in 2003. In a groundbreaking move, the company recently unveiled its first standalone Genesis dealership in North America in 2022. To ensure an exceptional customer experience, Genesis turned to AGI, an innovative solutions team specializing in creating transformative spaces. AGI worked closely with Genesis to bring their conceptual aspirations to life, focusing on customer time and convenience.

One of the key features AGI implemented was the cable suspended brand queue, which created a designated yet seamless space for customers. Like a dynamic work of art, overhead LEDs bathed the walls in soothing, muted colors, while luxurious interior furniture added a touch of comfort. To draw attention to the feature car showcase, AGI developed a stunning copper-colored brand wall and an overhead light cloud that illuminated the vehicle’s surface, accentuating the latest Genesis models.

Moving towards the back of the dealership, AGI’s Innovative Solutions team designed a modern lounge area. This space boasted striking greenery and an unmatched elegance in its interior creation, providing a warm and inviting environment for clients to enjoy during their wait. The grand openings of these redesigned dealerships have been met with resounding praise, setting the stage for hundreds of future locations.

AGI’s commitment to going beyond expectations shines through in their collaboration with Genesis. By seamlessly blending artistry, technology, and functionality, they have created an exceptional dealership experience that sets Genesis apart in the luxury car market. As Genesis continues to expand its reach, AGI will undoubtedly play a crucial role in shaping the brand’s future success.

AGI has demonstrated its expertise in creating innovative spaces that elevate the customer experience to new heights. With their remarkable work for Genesis, they have proven that luxury goes beyond the vehicles themselves—it extends to every aspect of the dealership environment. As we eagerly anticipate the opening of more Genesis locations, we can rest assured that AGI’s unwavering commitment to excellence will continue to exceed our expectations.

AGI, experience beyond expected.

Video TranscriptExpand ↓

Since the initial launch in two thousand three, Genesis has been an influential luxury brand within the Hyundai network of dealerships. As part of a groundbreaking brand expansion, company executives announced a program to establish their first standalone Genesis dealership in North America in twenty twenty two. With enhanced customer time and convenience as the focal points of their new dealership experience, Genesis trusted an AGI innovative solutions team to transform their conceptual aspirations into elegant physical realities. To create a designated yet seamless space. AGI assisted Genesis in the creation of the cable suspended brand queue. Much like a dynamic of art. Overhead LEDs illuminate the walls with calming muted colors while luxurious interior furniture creates a comfortable environment. To highlight the feature car showcase. AGI's team developed and produced a new copper colored brand wall to help frame space, as well as an overhead light cloud to illuminate the vehicle surface and emphasize the latest Genesis models. Towards the back of the dealership, The Innovative Solutions team also designed a modern lounge area, featuring striking green spaces complemented with unmatched elegance of interior creation creating a warm inviting space for clients to enjoy during their weights. The grand openings have since been met with rave reviews, and we look forward to supporting Genesis and their dealers with hundreds of locations to come. AGI, experience beyond expected.

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

Hybrid CLT offices are making tenants manage the base building like critical infrastructure

Hybrid CLT offices are making tenants manage the base building like critical infrastructure

Hybrid cross-laminated timber (CLT) is moving from a design talking point into an operations and risk-management item in commercial leasing, as occupiers chase lower embodied carbon and flexible floorplates while tightening controls on fire strategy, moisture, and fit-out interfaces. Structure Tone London’s Cam Hummerston argues tenants in hybrid CLT buildings need contractors who understand how base-build timber interacts with the office fit-out, including water management during construction and moisture detection once occupied. A concrete U.S. reference point comes from Bowdoin College’s 46,000-square-foot pair of mass-timber academic buildings, which Metropolis reported as Maine’s first commercial-grade mass timber projects, designed as all-electric and served by a shared heat-recovery chiller system for tight temperature and humidity control. Together, the sources indicate that procurement and facilities teams should treat mass timber as a package of structural, MEP, and monitoring requirements that must be written into leases, O&M documentation, and commissioning plans, not left to aesthetic intent.

  • 01The fastest practical way to de-risk mass timber for occupiers is to push fire strategy, moisture controls, and O&M deliverables into the lease and fit-out scope, because hybrid CLT performance depends on the base-build and tenant improvements working as one system.
  • 02A single headline carbon figure can hide scope differences: Structure Tone London cites 20–60% lower embodied carbon versus traditional construction for mass timber generally, while Metropolis reports a project team estimate of an 80% reduction versus a comparable steel superstructure at Bowdoin. Buyers should pin down what boundary each number uses before it becomes an RFP requirement.
  • 03If the use case has tight humidity or collection-grade environmental needs, Bowdoin’s choice of shared chilled and hot water produced by a heat-recovery chiller plus peak electric equipment is a useful precedent for how all-electric mass-timber buildings can be conditioned, and what that implies for metering, redundancy, and controls integration.

Sep 2, 2026

Burnham-Ward buys Enderle Center, plans Campo on 17th mixed-use redevelopment

Burnham-Ward buys Enderle Center, plans Campo on 17th mixed-use redevelopment

Burnham-Ward Properties bought Tustin's Enderle Center and plans to redevelop it as Campo on 17th, adding 100 for-sale townhomes alongside about 60,000 square feet of revitalized retail with utility, parking and circulation upgrades. Separately, Colliers brokered the $11.3 million sale of Kellogg Square, a Santa Barbara neighborhood center, to an undisclosed buyer.

  • 01Burnham-Ward Properties purchased Enderle Center in Tustin and plans to redevelop it as Campo on 17th, with about 60,000 square feet of commercial space and 100 for-sale townhomes.
  • 02The Campo on 17th scope includes new construction, renovations, utility upgrades, a parking rework and improved circulation, with Zov's set to anchor an 8,200-square-foot location.
  • 03Colliers brokered the $11.3 million sale of Kellogg Square in Santa Barbara, with AJR Capital Group as seller and the buyer undisclosed.

Aug 27, 2026

NAR’s new CRE demand index is steering site selection to smaller metros

NAR’s new CRE demand index is steering site selection to smaller metros

The National Association of Realtors has introduced a new index to rank commercial real estate demand across over 300 metropolitan areas. This index demonstrates a shift in site selection preference towards smaller markets. The trend is influencing decision-making processes in the real estate industry.

  • 01The National Association of Realtors has a new index ranking commercial real estate demand.
  • 02The index covers over 300 metropolitan areas.
  • 03Site selection is increasingly favoring smaller markets.

Aug 27, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512