Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Assessing the State of Architecture with Carlo Ratti

The world of architecture and design is faster moving and more connected than ever before. The exchange of trends and ideas can be shared across the globe in a matter of seconds. This brings with it excitement, but also uncertainty about the future. To understand where the industry is heading, and what is driving these…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share
Assessing the State of Architecture with Carlo Ratti

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Start free

The world of architecture and design is faster moving and more connected than ever before. The exchange of trends and ideas can be shared across the globe in a matter of seconds. This brings with it excitement, but also uncertainty about the future.

To understand where the industry is heading, and what is driving these changes, MarketScale turned to Founding Partner/Chair of Carlo Ratti Associati, and MIT Professor of Urban Design, Carlo Ratti.

See his answers to our questions below.

What area of the world is really catching people’s attention in architecture right now?

I would say Asian cities, and especially Chinese ones. According to some estimates, in the 21st century, China might build more urban fabric than humanity has ever built before. The process has been going on since a few decades already, but right now bringing the discussion to a new level. It is not just about quantity anymore, but it is also about quality. China is very likely to lead the discussion on urban living in the next decades.

How have digital tools changed the day-to-day abilities/responsibilities of architects?

Over the last two decades, digital technologies have been ushering in a paradigm shift in the architecture profession. I am not just talking about BIM, which is certainly important as a tool. I am talking about the way in which the Internet has been entering the physical space, bringing about a whole new understanding of the built environment. Today, being a designer means operating at the intersection between bits and atoms – opening up the architecture profession to a whole range of other disciplines: from computer science to data analysis.

What concerns are top of mind industry-wide today?

I believe the top priorities of the industry should be the following: sustainability, climate change, and use of new technologies. I like to think that as designers we find ourselves facing an “utopia or oblivion” scenario, to say it with Buckminster Fuller. It will be oblivion, if we continue focusing on minor aesthetic problems, like the Academie des Beaux-Arts was doing at the beginning of the 20th century. But it might turn into utopia if we are able to address the major societal challenges of our time.

Which trend are you most excited by? Which trend has the most potential to affect the average person’s life?

If we want to investigate the next step of the Internet of Things revolution, I think we need to look at how Artificial Intelligence will impact architecture. Thanks to the most recent advances in AI, deep learning and imaging, architectural space is acquiring the full ability to “see.” Imagine that any room, street or shop in our city can recognize you, and autonomously respond to your presence. We are talking about an unprecedented scenario.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication. Also, to see more content from Ratti, click here!

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Architecture & Design, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Architecture & Design Insights

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM reported $144.5 million in 2025 K-12 school revenue, topping Building Design+Construction's 2026 Giants 400 engineering ranking ahead of CMTA and Jacobs. The lists rank gross revenue, so they map footprint, not performance. For districts planning bond programs, they are the closest public view of who builds schools at scale.

  • 01AECOM led the K-12 engineering list with $144.5 million in 2025 revenue, followed by CMTA at $104.5 million, Jacobs at $97.1 million and fourth-place WSP at $46.6 million, per BD+C.
  • 02The Giants 400 K-12 lists rank gross revenue from U.S. and Canada operations, so a firm's position measures how much school work it carries, not fees, project count or results.
  • 03The same three firms held No. 1 in K-12 architecture, engineering and construction in both 2025 and 2026, according to American School & University, while positions below them shifted.

Sep 18, 2026

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw has released plans for a reimagined north entry plaza at Allegiant Stadium in Las Vegas, per Dezeen. The design converts parking lots into transport infrastructure and walkways and builds a Boring Company station into an elevated plaza. For stadium operators, the arrival point moves from a parking field to a transit stop.

  • 01Grimshaw's Allegiant Stadium plan puts the transit station inside the entry plaza itself, which changes where crowd flow begins for gate staffing and wayfinding.
  • 02The plan matters most for venues with surface parking directly adjacent to gates and a transit operator willing to build to the door; without both, the model does not transfer.
  • 03Dezeen reported released plans, not a construction start; a published schedule or cost is the next signal that would move this from concept to project.

Sep 17, 2026

Proptech money is moving to AI that cuts construction and property costs

Proptech money is moving to AI that cuts construction and property costs

Crunchbase News reported Sept. 1, 2026 that proptech investors are shifting toward AI that makes construction, property operations and deals cheaper. Trunk Tools is the clearest example. Its TrunkBid bid-leveling agent and Cortex drawing layer put the change squarely in general contractors' preconstruction and submittal work.

  • 01Investor selectivity in proptech is now aimed at a specific test: does the tool take hours out of construction, building operations or a transaction. According to Crunchbase News, investors are putting more money into companies using AI and other technology to make construction, property operations and real estate transactions faster and less expensive.
  • 02Trunk Tools launched TrunkBid, an AI agent for subcontractor bid analysis and leveling, in March, according to Construction Business Owner, and its Cortex platform, unveiled in June, can compare revised drawing sets, according to ENR. Contractors that still level subcontractor bids by hand in spreadsheets are the buyers this wave is built for.
  • 03Watch whether early deployers such as Gilbane and Cleveland Construction publish measured hours saved. Until they do, the 'hundreds of hours' figure is a vendor estimate, not a benchmark.

Sep 17, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512