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AR Engineers are Honing Their Chops on Social Media Effects

AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is investing in its own AR experiences development hub, Effect House, where interested developers can apply to create engaging augmented reality filters and effects for the platform. Why is…

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AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is investing in its own AR experiences development hub, Effect House, where interested developers can apply to create engaging augmented reality filters and effects for the platform.

Why is AR, though, especially crowd-sourced AR, such a focus for social media platforms right now? And if TikTok’s beta-tested platform becomes a permanent staple, how will this change the landscape of AR design and engineering work for 3D professionals? Tanya Gupta, digital artist and AR/VR engineer, offered her insights on where AR engagement brings value to social platforms, and how engineers & designers can get in on the action.

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AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

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AECOM reported $144.5 million in 2025 K-12 school revenue, topping Building Design+Construction's 2026 Giants 400 engineering ranking ahead of CMTA and Jacobs. The lists rank gross revenue, so they map footprint, not performance. For districts planning bond programs, they are the closest public view of who builds schools at scale.

  • 01AECOM led the K-12 engineering list with $144.5 million in 2025 revenue, followed by CMTA at $104.5 million, Jacobs at $97.1 million and fourth-place WSP at $46.6 million, per BD+C.
  • 02The Giants 400 K-12 lists rank gross revenue from U.S. and Canada operations, so a firm's position measures how much school work it carries, not fees, project count or results.
  • 03The same three firms held No. 1 in K-12 architecture, engineering and construction in both 2025 and 2026, according to American School & University, while positions below them shifted.

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Grimshaw has released plans for a reimagined north entry plaza at Allegiant Stadium in Las Vegas, per Dezeen. The design converts parking lots into transport infrastructure and walkways and builds a Boring Company station into an elevated plaza. For stadium operators, the arrival point moves from a parking field to a transit stop.

  • 01Grimshaw's Allegiant Stadium plan puts the transit station inside the entry plaza itself, which changes where crowd flow begins for gate staffing and wayfinding.
  • 02The plan matters most for venues with surface parking directly adjacent to gates and a transit operator willing to build to the door; without both, the model does not transfer.
  • 03Dezeen reported released plans, not a construction start; a published schedule or cost is the next signal that would move this from concept to project.

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Proptech money is moving to AI that cuts construction and property costs

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  • 01Investor selectivity in proptech is now aimed at a specific test: does the tool take hours out of construction, building operations or a transaction. According to Crunchbase News, investors are putting more money into companies using AI and other technology to make construction, property operations and real estate transactions faster and less expensive.
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