Write an edit brief with clear length, pacing and must-use moments

Open the media in Media Studio. From Create with chat, choose Request a video edit when offered. If you are already in the chat, Use Edit Request Form opens the structured brief.

Enter a descriptive Working Title, such as “Pump maintenance: three checks before restart.” Select the correct Brand book and Video Type. Review Orientation and Publishing Destination before choosing Video Length.

Choose Tone. Put more precise pacing instructions in Additional notes & files: for example, “Calm technical explanation; keep complete sentences; use brief pauses between checks.” A length choice alone does not describe pacing.

Complete Craft your Clip. In Open, describe the hook. In Moments, identify the source timestamps and must-use demonstrations. In Close, give the final takeaway and call to action. Example: “Open on the loose seal at 00:12. Keep the explanation at 01:05–01:34. Close with the three-check graphic.”

Add a Reference link when helpful and explain what to copy from it: pace, framing, graphics or music. State what must differ. An example video is not permission to reuse its footage or music.

Expand More options → Additional notes & files. Use Attach files for the script, slides and graphics, then verify the attachments appear. Specify exact spellings, required disclaimers, material that must remain and moments that must be removed. Include the desired delivery date and timezone; request confirmation for a time-critical deadline.

Review the populated fields and files. Choose Let’s Create and wait for Edit request sent. When amending an existing editable brief, Save changes updates that request and the confirmation is Editing direction updated.