Approval controls whether reviewed media can proceed to its channel audience. It is separate from editing feedback, a Request response, and public distribution.
Before you start
Identify the item type, channel, group and assigned reviewer. Social access is for distribution and does not grant proofing or approval capabilities.
Steps
Step 1. Open the item directly or find it under Approvals → Pending. Confirm the selected version and intended audience.
Step 2. Check that you are authorized for this item. A channel Admin may still need designation under a private group’s Media approvers. A room creator’s recording permissions do not grant every participant approval rights.
Step 3. Review the whole asset, including names, captions, facts and any Brand Brain findings. Resolve substantive issues before approval.
Step 4. Choose the appropriate approval action. If declining/rejecting, add a clear reason such as “00:41 contains the retired product specification; replace with the approved value.” Complete the confirmation shown.
Step 5. Return to Approvals and check Approved or Rejected for the recorded decision. Confirm the item is no longer awaiting the same decision.
Step 6. If the asset is intended for a hub, an article or a social network, complete the relevant separate publication workflow.
Check the result
The saved decision should match the reviewed version and audience. Automated checks, a comment saying “looks good,” and a generated draft are not substitutes for the required approval action.
If something does not work
No permission: ask the authorized reviewer to act or an Admin to correct the approver assignment.
Private-group access is the issue: correct the designated approver or membership intentionally; do not make the group public to bypass review.
A new version arrives after feedback: review that version before approving it.
A failed decision action: refresh the item and inspect its actual state before trying again.
Related: Use the Approvals queue · Assign an approver · Publish approved content
Keep exploring
- The MarketScale platform: capture, edit, and publish in one place.
- Plans and pricing: flat monthly pricing you can compare before you talk to anyone.
- The creator community: editors, videographers, and coaches.