THE WORLD OF
Patric
Coldewey
The productive minutes between the prints
Patric Coldewey examines print production beyond the machine’s rated speed. The DigiTech founder connects short-run workflow, the print-room environment and long-term service with the practical economics of running a print shop.
Patric Coldewey
Founder and President · DigiTech
UV flatbed printing, workflow automation and long-term servicePage settings
PATRIC COLDEWEY / ON MARKETSCALE
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Selected appearances.
Explore the work, the ideas and the people.
Print Precision
With Daniel Litwin
High volumes in print shops mean workflow challenges. Patric Coldeway, Founder & Owner of Digitech, understands how these process challenges can lead to scheduling delays and other hiccups, but, more importantly, he knows solutions to these problems.
Notes & credits +
High volumes in print shops mean workflow challenges. Patric Coldeway, Founder & Owner of Digitech, understands how these process challenges can lead to scheduling delays and other hiccups, but, more importantly, he knows solutions to these problems.
Published articleDaniel Litwin · Host
Original on MarketScale ↗Print Precision
With Gabrielle Bejarano
COVID shook things up for many companies, and DigiTech is no exception, having to adapt to a new world that could have easily brought trouble for the company. Thankfully, DigiTech spun the bad into good which benefited them in the long run. Gabrielle Bejarano sat down to talk with DigiTech President Patric Coldewey about his company, how they got through COVID, and what makes their printers unique.
Notes & credits +
COVID shook things up for many companies, and DigiTech is no exception, having to adapt to a new world that could have easily brought trouble for the company. Thankfully, DigiTech spun the bad into good which benefited them in the long run. Gabrielle Bejarano sat down to talk with DigiTech President Patric Coldewey about his company, how they got through COVID, and what makes their printers unique.
Published articleGabrielle Bejarano · Interviewer
Original on MarketScale ↗Print Precision
With Daniel Litwin
On this episode of Print Precision, a podcast by Digitech, Host Daniel Litwin talked with Patric Coldewey, President at Digitech. They dig into the process needed to take place to make sure ensure a graphics supplier, sign company, or commercial printer can find the suitable printing machine to fit their needs.
Notes & credits +
On this episode of Print Precision, a podcast by Digitech, Host Daniel Litwin talked with Patric Coldewey, President at Digitech. They dig into the process needed to take place to make sure ensure a graphics supplier, sign company, or commercial printer can find the suitable printing machine to fit their needs.
Published articleDaniel Litwin · Host
Original on MarketScale ↗Print Precision
Patrick Coldeway, President of Digitech, knows the answer, and he wasn’t shy about sharing it on Print Precision.
Notes & credits +
Patrick Coldeway, President of Digitech, knows the answer, and he wasn’t shy about sharing it on Print Precision.
Published articleOriginal on MarketScale ↗Print Precision
With Tommy Trucks
After 30 years of digital printing experience, how is the DigiTech Solutions Group’s TruFire Flatbed Printer making an impact for its clients? Patrick Coldeway, Founder & President of DigiTech, brought along an end-user of the TruFire digital printer, Tommy Trucks, Founder & CEO of SignMaster, to discuss it.
Notes & credits +
After 30 years of digital printing experience, how is the DigiTech Solutions Group’s TruFire Flatbed Printer making an impact for its clients? Patrick Coldeway, Founder & President of DigiTech, brought along an end-user of the TruFire digital printer, Tommy Trucks, Founder & CEO of SignMaster, to discuss it.
Published articleTommy Trucks · Guest · Founder and CEO
Original on MarketScale ↗THE RECORD
Career & credits.
Published conversations and appearances featuring Patric, with hosting and guest roles identified for each work. Alternate audio and video editions are grouped where they represent the same conversation. Each item links to its original publication.
PATRIC / FROM THE CONVERSATIONS
Ideas & insights.
Read the ideas, then watch, listen to or read the original work.
Measure the time between the sheets
Patric Coldewey · Print Precision
Short runs of one, two or three sheets need the efficiency once reserved for much larger jobs. Patric locates the opportunity between prints: loading, unloading, finding files and moving jobs into the machine. He connects workflow software and automation with the practical task of keeping those small orders profitable.
Discussion prompt
Where is a job waiting while the printer itself is ready?
Treat the room as part of print-head maintenance
Patric Coldewey · Print Precision
Patric explains how a dry, dusty environment can carry particles toward moisture at a print-head nozzle. Calibration alone cannot solve that exposure. His maintenance discussion starts outside the machine, with the conditions surrounding an expensive component.
Discussion prompt
What does the print room’s dust and humidity control look like before a head is replaced?
Bring a real job to the demonstration
Patric Coldewey · Print Precision
Patric invites prospective buyers to bring 50 to 100 sheets and watch the machine run. That gives a purchasing conversation a concrete test, especially when trade-show impressions and competing claims become hard to compare. The relevant question is what the equipment does with the buyer’s work.
Discussion prompt
Which real substrate and job would make the most revealing equipment demonstration?
Count quality’s effect on the next order
Patric Coldewey · Print Precision
Patric connects consistent quality with goodwill and repeat business. His argument challenges the assumption that customers mainly want a cheap sign: a merely adequate result can weaken the reason to return. Quality enters his cost discussion through the relationship it helps sustain.
Discussion prompt
How does a production shortcut affect the customer’s reason to order again?
Design for the service years after the sale
Patric Coldewey · Print Precision
Patric describes ease of service and long-term support as goals in developing DigiTech’s printer. Those requirements influenced the technology choices as well as the finished machine. His account treats maintainability as a product decision made before a customer needs a repair.
Discussion prompt
Which design choice will make the machine easier to support several years from now?
Use automation to get more from the team you have
Patric Coldewey · Print Precision
During pandemic disruption, DigiTech worked on software, electronics and workflow automation. Patric frames automation around getting more from the people already in the business. His example links a staffing constraint with specific development work rather than treating hiring as the only answer.
Discussion prompt
Which repeated task is consuming the capacity of the team already in place?
Make the commercial relationship understandable
Patric Coldewey · Print Precision
Patric recalls new customers arriving with distrust from earlier supplier relationships. His response was to explain how DigiTech makes money and keep earning the next order. Transparency, in his account, is a continuing part of the service relationship.
Discussion prompt
Could a customer explain how the supplier earns its margin and what support comes with it?
Sources & how this brief was made
AI-assisted editorial summaries, reviewed against the linked published articles. Guest views stay attributed to the guest. Recurring themes and practical questions are editorial synthesis, not quotations or a statement of the host’s beliefs.
SHARED CONVERSATIONS
In conversation with.
BACKGROUND & EXPERIENCE
About Patric.
Founder and President
DigiTech
Connect on LinkedIn ↗Patric Coldewey is the founder of DigiTech, the printing equipment company behind the TruFire flatbed printer. His Print Precision conversations span machine development, workflow automation, print-head care and the service relationship after a sale.
One customer helped push DigiTech toward building its own printer. Patric recalls SignMaster founder Tommy Trucks asking why the company did not make the machine he needed. That account places customer requirements at the start of the development story.
Patric’s examples often return to what happens around a print: loading the next sheet, preparing a short run, maintaining the room environment and keeping equipment serviceable. During pandemic disruption, he describes using the time to improve software and electronics and develop automation for the team already in place.
CAREER HIGHLIGHTS
- Before TruFire
A customer asks for a different machine
Recalls Tommy Trucks of SignMaster encouraging DigiTech to develop a printer that met his operation’s needs.
- 2020
Service shapes the printer
Described ease of maintenance and long-term support as goals in developing DigiTech’s own equipment.
- 2023
Developing through disruption
Discussed using the pandemic period to improve software and electronics and expand workflow automation.
Biography & career sources
About the media selection
Published conversations and appearances featuring Patric, with hosting and guest roles identified for each work. Alternate audio and video editions are grouped where they represent the same conversation. Each item links to its original publication.
Summaries identify whether they use published articles or transcripts. Series attribution is distinguished from an individually checked appearance.
FROM THE PUBLICATION
Keep the conversation going.
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Read the article ↗Selected by MarketScale with AI assistance. Independent publication coverage; not attributed to or endorsed by Patric.Keep the conversation going.
Connect with Patric on LinkedIn.
Connect on LinkedIn ↗