Innovative Recruitment is Helping the Transportation and Logistics Industry Overcome Shortages
The transportation and logistics industry faces a significant talent shortage, with roughly 64% of companies struggling to find qualified candidates. On this episode of Hammer Down, host Mike Bush speaks with Morgan MacDermaid of Journey about innovative recruitment, training, and consulting strategies designed to help logistics firms attract and retain top talent. Journey's three-pronged approach focuses on finding candidates with the right passion and personality, then building skills through structured training.
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Key takeaways
Approximately 64% of logistics companies report a shortage of qualified candidates, making talent acquisition a critical industry challenge.
Journey addresses the talent gap through a three-pronged model combining recruitment, training, and consulting services.
In logistics recruitment, passion and personality are prioritized over existing skills, which can be taught on the job.
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The transportation and logistics industry is undergoing significant transformation, driven by evolving market demands and technological advancements. As it becomes a routinely competitive landscape, companies are finding it more challenging now to attract and retain top talent. According to a report, around 64 percent of logistics companies are experiencing a shortage of qualified candidates. However, some transportation recruitment agencies are addressing these challenges with innovative strategies.
Around 64 percent of logistics companies are experiencing a shortage of qualified candidates.
What are the most effective ways for transportation companies to find, train, and retain top talent in today's competitive job market?
On this segment of "Hammer Down," host Mike Bush was joined by Morgan MacDermaid, Senior Recruiter at Journey, to discuss the intricacies of talent acquisition in the transportation and logistics sector. Together, they also looked at how Journey has a unique approach that helps companies navigate the complexities of recruiting, training, and consulting in this dynamic industry.
Their conversation also covered:
- Journey's three-pronged approach via recruitment, training, and consulting as core services Journey provides to help logistics companies thrive.
- MacDermaid emphasizing that in the logistics industry, skills can be taught, but passion and personality are essential for success.
- Insights on how Journey helps clients adapt to shifts in transportation and logistics, and prepares them for future challenges.
Morgan MacDermaid is a Senior Recruiter at Journey with extensive experience in the logistics industry. She began her career in supply chain by accident but quickly climbed up due to her unique approach and dedication. She also has a background that spans recruitment, marketing, and consulting, and MacDermaid is known for her dynamic presence and innovative strategies in talent acquisition.
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About the author
Beginning his career by learning how to tell a brand’s story, leveraging marcom to build market share, utilizing PR to get people engaged, and innovating trust-based relationships between products and people, He took on diverse challenges and continually grew. Mike created the first ever SEO practice in Washington DC — generating $10M+ in revenue for 10+ clients. Throughout my career, Mike gained unique experiences such as spearheading marcom for a company after a real-time suicide (incident inspired a Law & Order SVU episode) with minimal negative publicity. And advising a client in PR best practices after an employee had committed a highly publicized terrorist attack in the US. Company was able to maintain all major financial relationships (JPM, BofA, Well Fargo, AmEx, etc.). He worked for a leader in the automotive services industry — building a reputation as nationally recognized expert on road rage (including an appearance on Court TV as a Subject Matter Expert). This included creating media that generated 100M+ impressions.
