Skip to content
MarketScale
‹ Back to IndustriesTransportation

Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business

“Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No one knows this more than Jim Lester, CEO of ThingTech. Lester joined MarketScale to discuss the state of the Internet of Things (IoT) and…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share

“Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No one knows this more than Jim Lester, CEO of ThingTech. Lester joined MarketScale to discuss the state of the Internet of Things (IoT) and how businesses can benefit from data collection and sharing.

ThingTech’s fleet management system offers a holistic view of a fleet thanks to widespread data collection. When pulling usage data from different car manufacturers, for example, ThingTech can normalize the differences and offer real, usable data to clients. Lester said that ThingTech “[does] the heavy lifting for them.”

But IoT data collection isn’t used solely for fleet management. As technology prices go down, specialty logistics become more feasible. When shipping climate-controlled products, for example, ThingTech can monitor the product throughout shipment, ensuring its safe arrival. Lower IoT costs mean being able to monitor custom shipments both big and small.

It is hard to talk about IoT without talking about 5G. Lester said the reality of 5G is that it will first reach urban areas and, until 5G is more widespread, 4G is perfectly fine for monitoring trucking as it travels through rural areas.

So, what is the future of IoT? Jim outlined the three pillars of IoT adoption – connectivity, costs, and device durability. As these three trends materialize, moving from static asset management to dynamic asset management will become the norm.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Ocean shipping recovery, Section 232 documentation, and freight market signals: what operators need to know now

Ocean shipping recovery, Section 232 documentation, and freight market signals: what operators need to know now

The ocean shipping industry is facing recovery challenges due to disruptions in the Hormuz Strait, new Section 232 documentation rules, and shifting freight market signals. These changes are impacting compliance and sourcing decisions for operators within the supply chain. Stakeholders need to stay informed to navigate these dynamic conditions effectively.

  • 01Hormuz Strait disruptions are affecting shipping recovery.
  • 02New Section 232 documentation rules impact compliance decisions.
  • 03Shifting freight market signals require operators to adapt.

Jul 13, 2026

J&T Express tops 100 million daily parcels, Onfleet wins Frost & Sullivan smart logistics honor, and more: supply chain roundup

J&T Express tops 100 million daily parcels, Onfleet wins Frost & Sullivan smart logistics honor, and more: supply chain roundup

The latest supply chain news highlights J&T Express achieving 100 million daily parcels. Onfleet has been recognized with a Frost & Sullivan award for excellence in smart logistics. Additionally, a fleet renewal project is in progress in Connecticut.

  • 01J&T Express reaches 100 million daily parcels milestone.
  • 02Onfleet receives Frost & Sullivan smart logistics award.
  • 03Connecticut initiates a fleet renewal project.

Jul 13, 2026

When Washington writes rules, your 3PL needs to be in the room

When Washington writes rules, your 3PL needs to be in the room

The article discusses the importance of third-party logistics (3PL) companies having a presence in Washington to effectively advocate for favorable policy shifts in labor, safety, and carrier liability. As these regulations can significantly impact operations, staying informed and involved in policy-making is crucial for 3PLs. The changing regulatory landscape requires 3PLs to be proactive to protect their interests and those of their clients.

  • 013PL companies need to advocate in Washington for regulatory influence.
  • 02Policy changes on labor and safety can impact 3PL operations.
  • 03Being informed and involved in policy-making is crucial for 3PLs.

Jul 13, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512