Building a Freight Future in the Logistics and Freight Industry
Mike Bush interviews Matt Silver, CEO and founder of Cargado, on how the platform is modernizing cross-border freight logistics between the U.S., Mexico, and Canada. Cargado operates as the first invite-only load board in this segment, using digital communication and smart notifications to connect brokers and carriers more efficiently. With over $343 billion in goods crossing the U.S.-Mexico border annually, the platform aims to address long-standing inefficiencies in the market.
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Key takeaways
Cargado is the first invite-only load board focused on U.S.-Mexico-Canada cross-border freight, addressing communication gaps and outdated systems.
The platform uses lane preferences, digital notifications, and smart tools to streamline broker-carrier interactions.
With $343 billion in annual cross-border trade at stake, Cargado's regional focus positions it as a significant catalyst for industry change.
Cross-border logistics tend to represent significant challenges in the freight industry, particularly with some of the inefficiencies that occur in communication and outdated systems that can slow operations down. But Matt Silver, the CEO and founder of Cargado, a company that is revolutionizing the way brokers and carriers interact in the cross-border freight market has a different idea. As the first invite-only load board for freight moving between the U.S., Mexico, and Canada, Cargado stands to be a catalyst for major change in the freight industry.
With over $343 billion in goods moved across the U.S.-Mexico border annually, optimizing this segment is critical. Why are cross-border freight solutions gaining so much attention now? And how can the industry better connect brokers and carriers while maintaining trust and efficiency?
On this latest episode of "Hammer Down," host Mike Bush learns some answers to these questions with freight leader and Cargado founder, Matt Silver. The two explored the evolution of Cargado, its unique approach to solving industry pain points, and Silver's unconventional path from film school to logistics.
A few of their main points of discussion covered:
- How Cargado's platform uses lane preferences, digital communication, and smart notifications to streamline operations for brokers and carriers.
- Why U.S.-Mexico freight logistics are pivotal and how Cargado's regional focus is shaping the industry.
- Cargado's long-term vision of building collaborative tools that empower brokers and carriers to optimize their operations.
Matt Silver is the CEO and founder of Cargado, a leading innovator in cross-border freight logistics. Silver has over a decade of experience in the freight industry. He was once a former executive at Coyote Logistics and spearheaded the company's Mexico operations. His entrepreneurial journey into the industry began after an unexpected detour from film school and the entertainment industry, showcasing his ability to pivot and thrive in new challenges.
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Hammer Down
Freight, trucking, and logistics told by the people running it.
About the author
Beginning his career by learning how to tell a brand’s story, leveraging marcom to build market share, utilizing PR to get people engaged, and innovating trust-based relationships between products and people, He took on diverse challenges and continually grew. Mike created the first ever SEO practice in Washington DC — generating $10M+ in revenue for 10+ clients. Throughout my career, Mike gained unique experiences such as spearheading marcom for a company after a real-time suicide (incident inspired a Law & Order SVU episode) with minimal negative publicity. And advising a client in PR best practices after an employee had committed a highly publicized terrorist attack in the US. Company was able to maintain all major financial relationships (JPM, BofA, Well Fargo, AmEx, etc.). He worked for a leader in the automotive services industry — building a reputation as nationally recognized expert on road rage (including an appearance on Court TV as a Subject Matter Expert). This included creating media that generated 100M+ impressions.
