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Sixth Inning- What are the Stages Where Your Business Takes Place?

Business growth happens across multiple stages, and leaders must design experiences at every touchpoint to capture customer loyalty

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Business growth happens across multiple stages, and leaders must design experiences at every touchpoint to capture customer loyalty

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When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how they’ve turned their stadium into a 360-degree stage for fan engagement and entertainment, proving that a sports event can transcend traditional boundaries.

Welcome to the Show Before the Show Imagine arriving at a game and being welcomed not just by the ticket takers but by a high-energy pep band, playful characters, and even stilt walkers! This isn’t your typical entrance; it’s the first act of the Savannah Bananas’ fan experience. According to Jesse, the plaza outside the stadium is just the beginning of the “stage” where the performance begins.

Concourses as Theaters of Fun As you move to the concourse, the experience doesn’t dull; it amplifies. Here, grabbing a burger or a drink is part of the show. Jesse and his team ask, why serve food when you can perform it? Even the bathrooms play a part in the entertainment, featuring live music and humorously themed urinal cakes — who knew a bathroom break could be a highlight of your day?

Grandstand Grooves The excitement builds further as you enter the grandstand. This isn’t just a place to sit and watch the game; it’s an interactive playground. DJs and announcers step out of their booths to mingle with the crowd, while players might surprise you with a rose or invite you to join a conga line. It’s spontaneous, it’s fun, and it ensures that the energy never dips, even between innings.

A Field of Dreams and Dances On the field, the traditional baseball game is interwoven with dance-offs and player performances that keep everyone’s eyes glued to the action. Jesse’s philosophy is that the game itself is just one of many stages, and the players are as much entertainers as they are athletes.

The game itself is just one of many stages, and the players are as much entertainers as they are athletes.

Rethinking the Fan Experience What Jesse Cole emphasizes is a constant reevaluation of what constitutes a “stage” at your event or business. From the moment fans enter the stadium to the moment they leave, every interaction is an opportunity to make a lasting impression. His approach challenges us all to think outside the box — or stadium, in this case — to make every part of the customer experience memorable.

From the moment fans enter the stadium to the moment they leave, every interaction is an opportunity to make a lasting impression.

Always on Stage For the Savannah Bananas, the game never really stops. Whether through breakaway player introductions or surprise performances, the aim is to keep fans on their toes, making each game an unexpected adventure.

In the world of the Savannah Bananas, Jesse Cole has flipped the script on what a sports event can be. It’s more than a game; it’s a comprehensive entertainment experience that starts well before the first pitch and lasts long after the last inning. It’s a reminder that in the world of business and pleasure, creativity knows no bounds.

Video TranscriptExpand ↓

For us, we've learned that it's not just one stage, and I don't believe any business just has one stage where they do their performance. You need to perform on a wide range of stages. For us at our stadium, everyone would say the stage is the field. That's where everyone sits and watches the game. But no, we look at it anywhere where our fans are is an opportunity for a stage to put on a performance, to create something remarkable. So for us, our first stage is out in front of the stadium. That's the plaza. That's when people are first getting into the stadium. That's where we have the pep band greeting them and our players out and characters and stilt walkers. That's where we have the fun. Then the second stage is the concourse for us, where people are walking around getting food getting drinks that's theater too. Are burgers just served here's your burger or is it delivered in a fun way? Do we actually look at bathrooms as a stage? And yes, we've had saxophone players, tuba players, and DJs in our bathrooms. We even have our urinal cakes for, all the men's urinals are making bacon urinal cakes. They are our biggest rival, and we thought it'd be fun if our fans are actually pissing on our rival. We have silhouettes of a guy and it's smoke coming out of his butt and it says no farting, which is ridiculous for the men's ball. But, you know, we want people to laugh. We want people to have a good time. We have comics, comedians literally in the concourse roasting some of our fans and making jokes. Doesn't make any sense but it's fun. Our third stage is our grandstand. That's where a lot of fun can happen. That's why we took our DJ and our announcer out of the press box where he's by himself into actually our grandstand. That's where we have the pep band interacting with. That's where I get in the fans and actually throwing bananas at fans. That's when our players are delivering roses to little girls. That's when we do a conga line through the entire stadium. That's a third stage. And then the fourth stage on the field, that's where most of our performances happen. That's where the players are doing their player dances. That's where our breakdancing first base coach is doing his dances. It sounds crazy and in-depth, but our fans deserve it. And I believe your fans and your customers deserve it as well. You know, what is the waiting room situation for you? What do the bathrooms look like for you? What are all those instances? Because when you perform in all those levels, they'll never forget you. And so I would develop what are your stages? It's probably not the same one stage that you think you have. So our stage mentality goes to everyone on our staff to think about that they are always on stage. I think it's so important that as soon as you get in front of your customers and whether it's physically or digitally, you're on stage. When our players start, you know, we think of what are the most unique introductions that we can have for our players. And some games will have our players dressed up as fans with breakaway pants, with rip away shirts, their hats, and their gloves are on the field. So people think they're just sitting with the actual fans, and then they rip off their jerseys and have a lot of fun and throw confetti. But we're always thinking about that type of, entrance and that experience.

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